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Let's talk about social media platforms
What platforms should you be on, and how do you make your presence known when you start posting? My best piece of advice about choosing the right social media platform or platforms is to align it with what you like to do…
If you like to long-form write…get on Facebook
If you like writing in short bursts…check out Twitter
If you like presenting yourself professionally…Linkedin is for you
If you like taking & curating photos…post away on Instagram
If you like shooting & editing videos…make your mark on YouTube & TikTok
Now one thing I'll say is that all of the social media platforms are desperately trying to compete with each other. They have features to share in all the ways listed above. You can post pictures, video, copy, and captions on pretty much all of them. The question is, is which one of them are more algorithmically friendly to any of those things…
“Don’t try to do everything on all social media platforms. You’ll burn out quickly.” - Tom
Video is Empress
It's the most it's the most rewarded form of content right now. Regardless of the social media platform you choose to be the most active on, it’s definitely in your best interests to make video as much as you can as often as you can…and get good at it! There are a lot of people out there that are making very high quality video content (and not only are they making high quality video content and putting it on social media, but they’re properly packaging them.) To excel, your visual, audio, graphics, hashtags, keywords, title, and metadata description place them appropriately. They know which groups to be in. All of that stuff. And yeah, I know it's yet another layer of that that you got to do to be an effective voice actor.
Back in the day...
In the earlier days of the Internet, search engine optimization or SEO (which is basically when someone goes to Google and types in stuff and results come up) used to only look at your website or a company's website or a voice actors website. Now Google, Bing, Yahoo! Other search engines are also looking at your social media content & presence. So it’s important to have quality content on social media because you need to please the robots and you need to please the humans.
Keep Going - Watch this Next:
Social Media For Voice Actors
Are you a voice actor trying to figure out social media? Not sure that to do, where to start, or what types of things to post? I share how to use social media to your advantage, including what “good” content is, how to please the humans while making the robots happy…
Here's what I've got going on in the next few months - register to attend and add your voice to the mix!
Talent is Overrated: What Really Separates World-Class Performers from Everybody Else by Geoff Colvin
Most people entering the voiceover industry think they will be successful because of their raw talent. Nope, that’s not how it works at all. Talent is one of the least important ingredients for success in voiceover and Geoff Colvin illustrates this perfectly. Talent is overrated, Deliberate Practice is underrated. Wanna know what Deliberate Practice is? Buy this book!
Need help? Work with me.
Book time with Tom and get your VO business together!
He's the VO Strategist, a voice over business & marketing coach and demo producer since 2011. Tom Dheere is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.