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Love working with the VO Strategist? Leave feedback and reviews here, and share your experience! Tom just gave us a masterful class at LIDA for LatinAmerica. His passion and knowledge of the VO business is apparent. His input on the tools needed for any artist to become successful is extremely accurate. He will pinpoint the right actions for you to take in order to get to the next level. Gracias Tom. Keep on shining!💥 Gabriel Romero I recently finished 4 strategy sessions with Tom. I found these sessions to be incredibly valuable in terms of developing a clear and doable strategy for my business. Tom was able to identify what was missing or required tweaking in my current plan. Then we formulated a plan of action for moving forward with short, mid-range, and long term goals. If you are feeling overwhelmed, confused, or just plain old stuck, I highly recommend scheduling a session with Tom as soon as possible! Lori Groopman After attending Tom's eLearning X-Session at VO Atlanta 2022, I was excited to set up a one-on-one VO Diagnostic session. Did he give me some hard truths about my voiceover business and performance? Oh, definitely. Did I receive meaningful, motivating, and actionable advice on how to take my business to the next level (or two)? ABSOLUTELY. Tom has been in voiceover for a long time, and his skillset in both VO and business is impressive. I'm so glad he was able to share some of his insight with me. Thanks, Tom! Chris Epperson I enrolled in the weekly Mentorship program with Tom and it was an incredible value and investment. Tom is warm and knowledgeable and shares his insights with generosity. I came in with tons of questions and not only were they all answered, I left with an action plan of exactly how to improve and grow my business. If you're thinking about coaching with Tom just do it. You'll be glad you did! Sarah Naughton Tom has a fantastic, warm, self-deprecating, and knowledgeable approach to his seminars. The aspects of the voiceover industry are nebulous, and even though having everything you desire in the palm of you hand is rare, if not impossible, Tom is very good at breaking down and identifying the things you can focus on and what you would like to achieve." Kevin Lowney I am a big Fan of Tom from the moment I took his Money Management class at VOA in 2017. He is so thorough and practical and his sense of humor just adds to it. I have been disappointed in ANY of the classes and I just sound up for 4 of them. If you want to have a practical way of establishing and running your VO business any of Tom's classes would be of great benefit. Overall it was an eye opening experience for me and I have implemented several of his strategies and tips. Thank you Tom for always giving back your time, talent and expertise." Saundi Harrison-Cooksey Tom's knowledge of business know-how and presentation are some of the best in the industry. He is easy to listen to and provides content that you can take and actually use in your business. He rocks. It's just that simple." Robbie Shelburn Tom is the Master of VO marketing. His "How Do I Market My Demo?" webinar is a must take class for any voice artist. Tom's "tell it like it is" approach is refreshing and a reminder to us all that we can run a successful VO business if we set tangible, realistic goals, have a well thought out plan and pursue our profession with dedication and determination. Being a pragmatist at heart, I love Tom's pragmatic approach to the business of voice acting. Tom is also an excellent coach, patient, fun to work with and committed to getting the most out of his students. It was a pleasure working with him on a recent demo." John Andersen Tom is the go to guy for all things E-Learning. I’m refocusing on the VO world after a long break and Tom has been incredibly helpful both in clarifying the current markets and as an efficient and patient coach. He recently produced my E-Learning demo and I’m extremely happy with the results and feedback. Tom is also a respected expert on the business processes of VO, particularly direct marketing. If you’re new or struggling with the project management aspect of running your VO business, working with Tom is a must." Mary O'brady I attended Tom's webinar on "How Do I Market My Demo?" Finally there's someone who explains how to get yourself in front of the right people in a very comprehesive manner. I'm looking forward to putting his methods to work and to get an ROI on my demo! Thanks, Tom!" Mike Mcdonnell 'Can't say enough about working with Tom Dheere. In addition to his extensive knowledge of the VO business, I found him to be an excellent e-learning coach! He's insightful, communicative, efficient...and really fun! I learned a great deal from Tom, and was very happy with the e-learning demo he helped me create. Go ahead - book a session!!" Suzanne Wolfson I took the "How Do I Market My Demo?" workshop with Tom yesterday and it was chock-full of great information. This is the second class I've taken with Tom, and he has the great ability to take the complex concepts of marketing and branding and make them approachable. I wish I could have him on speed dial to answer all of the VO related questions that come up every day. Looking forward to the next one!" Jason Arnold Tom assessed my voiceover progress during each session. He strategically incorporated new growth and learning challenges into each session that led to an eLearning demo that I and others love! Tom provides an honest critique of your capabilities and helps you to make make the right adjustments (solid choices) that result on better, long-term voiceover skills overall. As a result, I continue to work with Tom to maintain and enhance my skills. His honesty along with his voiceover, acting and business knowledge are immeasurable in terms of the value he can provide to any voiceover artist's repertoire of voiceover skills. Thanks, Tom!" Tiffany Van Hoy If you're feeling lost and discouraged, Tom is the perfect person to help guide you where you want to go. I always recommend a 1-on-1 session to people who ask me how to get into voiceover because Tom will take time to listen to your concerns and provide honest feedback on solutions you can use right now in your business. Plus he's ethical and a fabulous human. Book a strategy session with Tom today!" Tracy Lindley Tom presented a class on marketing for the Voice Actors of NYC group, and it was an amazing experience! Tom provided a great deal of helpful information for both beginning voice actors like myself, and more experienced voice actors. The class was both informative and interesting, and I would definitely be interested in future events presented by Tom!" Sarah Switek Working with Tom is a smart thing to do for clarity and efficacy in your VO business — and your life. And it’s fun, too! With a series of pointed questions and a concentrated dose of business savvy, Tom helped me get right to the core of my VO business vision and set me up with clear strategies to help it unfold the way I want it to. He’s intelligent, kind, organized, supportive and delightfully enthusiastic, all of which feels really GOOD. And his website is a generous well of insightful posts that inspire, inform and entertain. I really appreciate Tom’s perspective and the specific recommendations he made for my VO trajectory." Patty Nieman Tom gets to the heart of the issue very precisely and logically. Within our diagnostic session, he was able to evaluate my demos, discuss my marketing plans, mission statement and the "business" behind my voiceover business. Tom is not only a great voiceover talent, he's a great business person." Marie Hoffman Art. Science. Organization. Tom Dheere blends them all with clear thinking, enthusiasm, and know-how so that you're walking out of each session with energy and inspiration to spare. Time with Tom, supported by his resource-deep website, provides a foundation of solid information you can use to muscle up your abilities and get optimistic about your VO future. Tom is excited about what he does -- and a big part of what he does is to share that excitement with you." Adam Barr Tom was great at zeroing in on the specific areas of my VO business that were not receiving the attention they needed. As a result, I was empowered to create a much healthier and more balanced strategy to move forward with. Tom is great at using analogy, common sense and humour to get straight to the root of any challenges, and how to resolve them. I am very grateful to Tom for my fresh direction and approach." Nick Wyard It is a privilege working with Tom Dheere. He really knows and understands the business. He has also helped many voice talent and is overall important to the Voice Over industry." David Goldberg, Edge Studio I had a very inspiring session with Tom. He's a very well organized thinker and doer; brilliant at communicating strategies and pulling original ideas out of you. I would highly recommend a session with him - had a very fruitful consultation with him - well worth the spondulix." Sarah Coomes, Actress/Writer Tom has been an invaluable asset to my career. When I was first starting off, Tom sat with me and consulted me on everything in the business. He couldn't have been more personable and I learned so much from him. Whether a narrator or a teacher, I would recommend Tom to anyone who wants to learn more about the Voice Over World. I still go to him time to time for simple questions and he never hesitates to get back to me with the best advice." Dara Rosenberg, Voiceover Artist/Narrator Already in my first VO Strategist session with Tom Dheere, Tom identified specific areas of my workflow, I could immediately work on. Tom gave me tools to set more accurate goals, and most importantly, Tom helped me develop a 'scaffolding' to keep my business productive even in the day-to-day trenches of 'life happens'. Thank you Tom Dheere for your insight, expertise and professionalism!" Linda Joy, Voice Actor Tom is a great resource for ideas on organizing one's business. He's able to pinpoint where your day falls through the cracks and come up with ways to help keep you from constantly trying to “catch up with yourself”. And while his overall strategies are a great road map, he really shines at coming up with specific solutions to those individual quirks we all have that often keep us from making the most of our days. His advice has been spot on." Melissa Exelberth, Voiceover Actor & Narrator Tom knows a lot about the Voice industry and he knows a lot about People. In just one session he was able to analyze my business and pinpoint the weaknesses. He was spot on! I am putting into practice everything we discussed. My business will be better organized and more lucrative thanks to Tom." Roxanne Coyne, Bilingual Voice Artist And Narrator Tom's class at FaffCon was a game changer for me. His organizational skill in tracking his day to day work was awe-inspiring. In a career field where every dollar can count, he knows were each dollar came and went and had the formula for making his accountant happy. Voice work is a business (a tough one at that!) and his systematic approach and easy techniques have made my business profitable. And he shared that information freely. A true talent, both in the booth and out. Thank you Tom!" Mark "Monk" Schane-Lydon, Bard College At Simon’s Rock Tom gave a great and easy to follow presentation on the business side of the VO World. He was open to questions even after the seminar ended. Tom is knowledgeable and patient, a wonderful combination." Alanna O'brien, Performing Arts Professional I asked Tom to evaluate my time management and overall goals for my voiceover business and was very happy with the outcome. He asked me pointed questions about my priorities and current strategies and made excellent suggestions from reorganizing my time to ensure I'd have quiet, focused time to be proactive, to suggesting that I remember to take some unplugged down time once a month for my mental health, which as a passionate entrepreneur is a hard sell. He also helped me analyze how I spend my time and made useful suggestions about ridding myself of some old habits that kept were keeping me from more productive, proactive tasks. On top of all that, Tom is a delight - personable, compassionate, straight-forward and has a great sense of humor. I'm very happy to recommend him as a VO Business consultant! I'm getting more done for my business and taking better care of myself these days. Thanks Tom!" Rosi Amador Love working with Tom? Add your testimonial here... SUBMIT Thanks for your submission! add review

Watch in-depth voice over videos covering business, marketing, and performance. Learn proven freelance strategies with Tom Dheere at VO Strategist. Watch Voice Over Business & Marketing How-To Videos Practical Training for Freelance Voice Actors Who Want Results Welcome to the VO Strategist How-To Video Library, a growing collection of practical, business-focused training for freelance voice actors who want to stop guessing and start building a sustainable career. These videos aren’t motivational speeches or recycled forum advice. Each one breaks down a specific part of the voice-over business, marketing, pricing, time management, client relationships, finances, platforms, and technology, so you can make smarter decisions and avoid expensive mistakes. If you’re serious about treating voice acting like a business (and not a lottery ticket), you’re in the right place. Voice Over How-to: The World of Voice Overs Play Video Get access to all videos Activate Subscription What These Voice-Over How-To Videos Cover The How-To streaming library is designed to help you think and operate like a professional freelance business owner, not just a performer. Topics include: Workflow, productivity & time control Learn how to manage projects, meet deadlines, protect your time, and increase your effective hourly rate. The “Decoded” Series Clear, data-driven breakdowns of Voice123, LinkedIn, websites, CRMs, DAWs, and AI, without hype or fear-mongering. Pricing, quoting, and money management Understand usage, negotiation, profit tracking, taxes, and how to escape feast-or-famine cycles. Marketing & branding for voice actors Build a bookable brand, run targeted campaigns, and create systems that don’t rely on casting site algorithms. Voice-over business fundamentals Learn how to plan, structure, and manage your VO career like a real company. Watch Preview Watch Preview $ Subscribe Subscribe 08:08 Freelancer How-to: How to Watch How-To Videos Welcome to the How-To Video Library! Not sure where to start? Watch this video first! Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 49:15 Freelancer How-to: VO Business 101: Plan Like a Business A Dream Without a Plan is Just a Wish. Here is the Blueprint. Most voice actors fail because they treat their career like a lottery ticket. They buy a mic, audition, and hope. You don't need "hope." You need a business plan. While other coaches charge premium rates to talk about "mindset," this video gives you the structural reality of running a freelance business. We cover the unsexy but profitable details that art school skipped: business plans, goal-setting, and the 4 Pillars of a sustainable voice over career. Includes: The actual "Business Roadmap" template to get you from amateur to CEO. Watch Trailer Watch Trailer $ Buy from $4.99 Buy from $4.99 34:03 Freelancer How-to: VO Business 201: Think Like a Business Overcome "Analysis Paralysis" and Make Decisions That Pay Off. You face expensive decisions every day: Should I buy this mic? Should I join this P2P site? Should I attend this conference? Most talent guess or ask strangers on Facebook. That’s not a business strategy. This video teaches you the decision-making frameworks used by successful entrepreneurs. Learn to evaluate ROI, Opportunity Cost, and Risk vs. Reward so you can stop second-guessing yourself and start investing with confidence. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 28:17 Freelancer How-to: Make Working From Home Work You Can't Leave the Office When You Sleep in It. The "Work From Home" dream can quickly turn into a burnout nightmare if you don't have boundaries. While other coaches focus on acoustic treatment, this video focuses on life treatment. Learn how to physically and mentally separate "Home Mode" from "Work Mode," manage family interruptions, and build a schedule that keeps you sane. Don't let your studio take over your life. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 31:27 Freelancer How-to: Control Your Time Stop Being "Busy." Start Being Productive. There is a difference between "working" and "billable hours." If you spend 8 hours a day tweaking your website and 0 hours marketing, you are unemployed. This video introduces time-blocking and productivity techniques specifically for freelancers. Learn how to identify the "Income Generating Activities" (IGAs) that actually move the needle and ruthlessly eliminate the distractions that don't. Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 34:40 Voice Over How-to: Voice Over Project Management Never Miss a Deadline. Never Lose a Client. In the corporate world, Project Managers get paid six figures to keep things on track. In your studio, you are the Project Manager. A missed deadline or a lost file is the fastest way to kill a client relationship. This video teaches you the workflows to manage complex projects, track deliverables, and communicate with clients like a pro. The goal: Be the talent that clients trust implicitly. Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 21:10 Freelancer How-to: Know Your Numbers, Grow Your VO Business Stop Counting your "Booking Ratio" and Start Counting Your Profit. How much did you spend to get your last voice over job? If you don't know, you aren't running a business—you're running a charity. Many "gurus" tell you to audition more. I’m telling you to analyze more. This video introduces the data-driven approach to voice over. Learn how to track your Conversion Rates, Cost Per Lead, and ROI so you can stop wasting money on P2P sites and marketing channels that don't pay you back. The Goal: Make more money by doing less of what doesn't work. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 16:49 Freelancer How-to: Your VO Business Health Check The DIY Voice Over Business Audit. You don't need to hire a $300/hour consultant to tell you what's broken in your business. You just need to know where to look. This video walks you through a comprehensive "Health Check" of your VO business—from audio quality and branding to finances and client retention. Identify the leaks in your ship and fix them before they sink your year. Watch Trailer Watch Trailer $ Buy from $4.99 Buy from $4.99 48:56 Freelancer How-to: The Financially Fearless Voice Actor Survive the "Feast or Famine" Cycle. Irregular income is the scariest part of freelancing. One month you're rich; the next month, the phone stops ringing. Stop living in panic mode. This video teaches you how to structure your personal and business finances to smooth out the roller coaster. Learn about emergency funds, "paying yourself first," and building a financial fortress that lets you say "no" to bad rates. Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 40:12 Voice Over How-to: Quote With Confidence Stop Leaving Money on the Table. The moment a client asks "What's your rate?" is the moment you either make a profit or lose your shirt. Don't panic-quote. This video gives you the tools to build a standard Rate Sheet and the negotiation scripts to defend it. Learn the difference between "Usage" and "Buyouts," and how to explain your value to clients without sounding desperate. Result: Earn more for the same amount of work. $ Buy from $9.99 Buy from $9.99 25:09 Voice Over How-To Make Taxes Less Taxing The "Freelance Tax" Panic Ends Here. You could pay a CPA $250/hour to explain this to you, or you can watch this video for MUCH less. Taxes terrify freelancers because the rules are different for us. This video breaks down the IRS confusion into plain English specifically for voice actors. We cover: What you can actually write off (Home Studio? Internet? Demos?), how to handle estimated quarterly payments, and how to avoid the "April Surprise." Note: This is not legal advice, it's a survival guide. Who This Video Library Is For These videos are built for: Beginner voice actors who want a clear roadmap instead of conflicting advice Working voice talent who feel stuck auditioning more but earning the same Aspiring freelancers transitioning from hobby to business owner Voice actors tired of expensive courses with vague promises If you’re looking for shortcuts, this isn’t it. If you’re looking for clarity, structure, and proven strategy, the How-To video library delivers. $ Buy from $7.49 Buy from $7.49 35:10 Voice Over How-To Voice Over Marketing 101 The Antidote to "Audition Burnout." Sick of relying on casting sites (and their algorithms) to decide if you work today? Direct marketing one way to take back control. You don't need a $500 seminar to learn the basics of outreach. You need a clear process. This video strips away the complexity and gives you the "Who, What, Where, and How" of finding your own clients. Stop waiting for the phone to ring. Learn how to pick it up. $ Buy from $9.99 Buy from $9.99 38:22 Voice Over How-To Direct Marketing Decoded Direct Marketing Isn't Better, It’s Just More Control. Direct marketing has the potential to be the most profitable arm of your voice-over business, yet most talent do it in a way that makes Voice Seekers want to hit the "Report Spam" button. In "Direct Marketing Decoded", we strip away the hustle culture myths and look at the hard data of lead generation. We explore the 3 Portals of the VO industry (Representation, Online Casting, and Self-Marketing) and show you how to use them as a unified ecosystem rather than isolated silos. What You’ll Master: The "Hunt vs. Fish" Strategy: Why you need both Inbound (SEO) and Iutbound (Direct) marketing to build a resilient career. The Must-Haves: Why an optimized website and a robust CRM are the only way to handle the "Poopy Grown-up Stuff" like a CEO. AI as Your Intern: How to use LLMs to summarize company wins and craft "Not-About-Me" openings that actually get read. The Anatomy of a Cold Email: A breakdown of subject lines that bypass filters and CTAs that don't smell like desperation. Metric Reality Check: Why "Open Rates" are often lies told by security bots and how to track the only metric that matters: ROI. Watch Preview Watch Preview $ Buy from $9.99 Buy from $9.99 24:28 Voice Over How-to: Indirect Marketing Decoded Stop Chasing One Client at a Time: Indirect Marketing Decoded Most voice actors are exhausted because they’re playing the Direct Marketing like an unpaid assistant to their own business. If you 're worried about where your next booking is coming from, it’s probably because you’re only hunting instead of fishing. In this How-To Video we look at the actual data behind building a brand that pulls Voice Seekers to you. We are shifting the focus from being busy to being strategic. What You’ll Learn: Feeding the Robots vs. Charming the Humans: Why your marketing has two jobs and how to balance them so the machine finds you and the person trusts you. SEO, GEO, and AEO: The "Search Game" has evolved into the "Answer Game." We break down how to get cited in AI summaries rather than just buried in "10 blue links". Optimizing for Entities: Why keywords are legacy thinking and how to prove to Google’s AI that you are a real human with real expertise. The "Farmer" Analogy: Why you can't plant a seed today and eat a salad tomorrow, and how to fertilize your digital soil for long-term growth. Rented vs. Owned Land: The strategic difference between your social media profiles and your website. If you don't have a CEO mindset, you're just a yutz with a microphone. This video gives you the framework to move from the Crawl phase into the Walk phase of your career. Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 18:16 Voice Over How-to: Building Your First Marketing Campaign Stop "Spraying and Praying." Start Targeting. Sending 100 random emails is spam. Sending 10 strategic emails is a campaign. You don't need a marketing degree to launch your first outreach effort. This video breaks it down into a simple, step-by-step process: Define the target, craft the message, send, and follow up. Stop overthinking it and get your demos into the right inboxes today. $ Buy from $7.49 Buy from $7.49 28:07 Voice Over How-To The Bookable Brand: A Voice Actor's Guide to Standing Out Stand Out in a Sea of "Generic Friendly Voices." "I have a nice voice" is not a brand. It's a commodity. To compete in 2026, you need to be memorable. This video isn't about logo design or expensive color palettes—it's about defining your Unique Value Proposition. Learn how to translate your personality into a business asset that makes casting directors say, "I need YOU!". Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 47:48 Performer How-to: Do I Need An Agent? The Honest Answer The Truth About Representation (That Voice Over Schools Won't Tell You). Every new voice actor thinks getting an agent is the "Golden Ticket." The reality? It's just one slice of the pie. Before you spend months submitting to agencies, watch this video. We cover the pros and cons of representation, what agents actually look for in 2026, and how to build a thriving career before you have one. Don't wait for a gatekeeper to give you permission to work. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 37:18 Performer How-to: Are Casting Sites Worth It? An Honest Answer Gambling vs. Investing: The P2P Reality Check. Pay-to-Play sites can be a goldmine or a money pit. The difference lies in your strategy. This video is a neutral, data-driven look at the major casting platforms. We analyze the costs, the competition levels, and the "Audition-to-Booking" ratios you need to hit to break even. Stop blindly paying subscription fees. Do the math first. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 32:33 Performer How-to: Is Self-Marketing The Best? An Honest Answer Why "Direct Marketing" is Just One of Many Bets to Make in VO. Algorithms change. Agents drop rosters. But the relationships you build directly with clients are yours forever. This video makes the case for why Self-Marketing has the potential to provide high ROI. It’s not the easiest path, but it may be the most stable. Learn why shifting your focus from "auditioning" to "connecting" changes everything. $ Buy from $7.49 Buy from $7.49 40:28 Voice Over How-To Your Demo is Ready. Now What? A Demo in a Drawer Gets Zero Work. You spent thousands on a demo. Now, does it just sit on your hard drive? This is the "Missing Manual" for your new demo. Learn exactly where to upload it, how to label it for SEO, who to send it to first, and how to use it as the centerpiece of your launch strategy. $ Buy from $7.49 Buy from $7.49 51:50 Voice Over How-To Unmute Yourself: a Guide to Social Media Don't try to be an Influencer. Be a Resource. You don't need to do TikTok dances to get voice over work. You just need to be present where your clients are. This guide cuts through the vanity metrics (likes/shares) and focuses on developing meaningful relationship with potential clients. Learn which social media platforms are best for you and what to post to establish authority without looking desperate or foolish. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 23:50 Voice Over How-to: Local Booth, Global Reach You Don't Need to Live in LA to Book LA Work. The "Geography Barrier" is dead. Clients in London, New York, and Tokyo are hiring talent from home studios in rural America every day. This video teaches you how to leverage your local market (which is often less competitive) while simultaneously positioning yourself for global opportunities. Stop apologizing for your zip code and start using it to your advantage. Watch Preview Watch Preview $ Buy from $9.99 Buy from $9.99 25:14 Your VO Blogging Strategy The SEO Secret Weapon for Voice Actors. Why blog? Because Google loves fresh content. A strategic blog can drive traffic to your website while you sleep. This video teaches you how to write content that answers your clients' questions, establishes your expertise, and boosts your ranking in search results. You'll learn how to overcome the "Three-Headed Dragon" of fear: "I'm not an expert," "I have no ideas," and "Why would anyone read me?" You will walk away with: The "5-Bucket System" for endless, high-value blog ideas. A simple, repeatable template for structuring every post. Actionable SEO tactics (H2s, alt text, keyword variations) that Google loves. The strategy for promoting your blog on social media (Tip: The link doesn't go in the post). The confidence to use your unique voice and write about your voice over journey to inspire and connect with peers and clients. $ Buy from $9.99 Buy from $9.99 35:28 Voice Over How-To LinkedIn Decoded The Problem: You are likely spending hours on Twitter, Instagram, or Facebook trying to "build a following," hoping a client will stumble upon your content. But the data shows that voice seekers aren't scrolling TikTok for talent—they are vetting professionals on LinkedIn. If your profile reads like a desperate resume, you are losing money. This How-To video isn't a fluff piece on "personal branding." This is a tactical breakdown of how to treat your voice over business as a B2B service provider. We are shifting your operation from "Employee Mindset" to "Business Owner Mindset." In this video, we cover: The "Career Suicide" Audit: Why I fired my Facebook group to focus 100% on LinkedIn (and the ROI that followed). The "One Profile" Policy: Why hiding your past job history is a mistake—and how to turn your previous career into a lucrative VO niche. Hunting vs. Fishing: A dual-threat system. "Hunting" protocols for sending non-spammy, high-converting connection requests, and "Fishing" strategies for content that attracts clients to you. The "Insider" DM: Templates for messages that prove you understand the client's pain points (e.g., the Q4 training panic). Who this is for: Freelance voice actors who are ready to build direct client relationships. $ Buy from $7.49 Buy from $7.49 29:11 Voice Over How-To The Repeat Client Playbook One-Off Gigs Pay the Rent. Repeat Clients Build Wealth. The most expensive thing in your voice over business is finding a new client. The most profitable thing is keeping an old one. While other courses focus on "getting the gig," this video focuses on "keeping the relationship." Learn the specific touchpoints, follow-up strategies, and "customer service" secrets that turn one $300 job into a lucrative, long-term relationship. FYI if this video helps you retain just one client for a second job, it pays for itself 10x over. Where to Start If you’re new here, start with “How to Watch How-To Videos.” It explains how this library is structured and how to get the most ROI from your time. From there, follow the recommended viewing order, especially in the Business & Money and Marketing & Branding sections. These videos are intentionally sequenced to build on each other. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 56:41 Voice Over How-to: Finding Your Lane: VO Genre Exploration You Can't Be Everything to Everyone. "I do all kinds of voices" is a red flag to clients. They want specialists, not generalists. This video helps you identify where your natural voice fits in the market. We tour the major genres (Commercial, Narration, Promo, etc.) and genres you've probably never heard of so you can focus your training and marketing dollars on the lanes where you will actually make money. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 39:38 Voice Over How-to: eLearning: The Stable VO Genre The "Bread and Butter" of the VO Industry. It might not be as glamorous as a national TV spot, but eLearning pays the mortgage. The demand for corporate training and educational content is exploding. This video explains the nuances of long-form narration, how to handle medical/technical terminology, and how to break into this high-volume, repeat-client sector. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 25:25 Voice Over How-to: Explainers Explained Master the Art of the "2-Minute Sales Pitch." Explainer videos are everywhere. They require a specific, conversational style that balances "information" with "persuasion." Learn the trends, the typical client expectations, and the performance techniques needed to book work in this massive online market. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 27:30 Voice Over How-to: Your Audiobook Workflow How to Narrate Audiobooks Without Losing Your Mind (or Your PFH Rate). Audiobooks are a marathon. If your workflow is inefficient, your "Per Finished Hour" rate drops below minimum wage. Narrator courses can cost hundreds. This video is a tactical workflow guide focused on speed and stamina. Learn the prep, recording, and editing techniques that shave hours off your production time, increasing your profit margin on every single title. Work smarter, not longer. $ Buy from $4.99 Buy from $4.99 44:58 Voice Over How-To Your VO AI Strategy Don't Fear the Robot. Manage It. The industry is changing. Panic is not a strategy. While the forums are full of fear, smart voice actors are building a defense. This video cuts through the hype and explains exactly what AI cloning is, how to protect your voice contractually, and—crucially—how to position your "Human Brand" as a premium product that AI can't touch. This is Your AI Playbook for 2026 and Beyond: PART 1: THE OFFENSIVE STRATEGY (Licensing Your Voice): Learn how to safely explore passive income opportunities. I'll give you my comprehensive checklist of questions covering compensation, usage rights, and legal jurisdiction that you must ask any AI company before signing a deal. PART 2: THE EFFICIENCY STRATEGY (Your AI-Powered Workflow): Discover how to use ethical AI as your digital assistant. We'll cover using your own voice clone for instant retakes, creating scratch tracks, and leveraging tools like Gemini and ChatGPT to supercharge your marketing and admin tasks. PART 3: THE DEFENSIVE STRATEGY (Your Digital IP Action Plan): Build a fortress around your most valuable asset: your voice. You will learn the importance of contract vigilance, how to use the NAVA AI Rider as your shield, and simple steps to protect your website and demos from unauthorized data scraping. $ Buy from $7.49 Buy from $7.49 38:08 Voice Over How-To The VO Website That Books Work Your Website Isn't an Art Gallery. It's a Sales Funnel. Web designers charge thousands to build "pretty" sites that confuse buyers. You can build a "profitable" site for a fraction of the cost if you know the psychology of a casting director. This video is a ruthless audit of what works and what doesn't. We cover: The navigational mistakes that kill conversions, why your demo player is in the wrong spot, and the SEO basics to help clients find you. Don't redesign your voice over site until you watch this. $ Buy from $9.99 Buy from $9.99 20:06 Voice Over How-To Adobe Audition Decoded Stop Watching Music Tutorials. This How-To video is for Voice actors and only voice actors! YouTube is full of Adobe Audition tutorials for music producers. You don't need to know how to mix a drum kit. You need to know how to clean up a voice track. This video is a focused, streamlined guide to Adobe Audition specifically for voice over. Learn the essential tools, shortcuts, and "Favorites" that will speed up your editing workflow and get your audio to broadcast standards. Watch Trailer Watch Trailer $ Buy from $4.99 Buy from $4.99 15:42 Feelancer How-to: Cloze Decoded The CRM That Remembers So You Don't Have To. If you are tracking your clients in a spreadsheet (or worse, your head), you are losing money. Cloze is the "Smart CRM" that many voice actors swear by. This video is a setup guide to help you automate your follow-ups, track your email opens, and ensure no lead ever falls through the cracks again. Organize your chaos. $ Buy from $9.99 Buy from $9.99 52:33 Voice Over How-To Voice123 Decoded The Voice123 algorithm isn't magic. It's math. And you don't need to pay $300 to learn it. There are two ways to succeed on Voice123... The Expensive Way. Pay hundreds of dollars for long courses or hire consultants to "fix" your profile for you. The Smart Way. Learn exactly how the search engine works and take control of your own profile for a fraction of the cost. Voice123 Decoded is the no-nonsense, DIY guide for voice actors who want to book work, not just take classes. I don’t give you fluff. I give you the data-driven strategy I use to maintain a top-tier ROI. In this deep-dive training, you will learn: The "Ranking Score" Reality: How to manipulate the algorithm to get in front of the right buyers. Profile SEO: The specific keywords and formatting that turn a "skipper" into a listener. The Sample Strategy: Why your demos are failing and how to optimize your samples to capture specific searches. Smart Bidding: how to effectively bid on projects. Stop guessing. Stop overpaying. Start optimizing. Learn at Your Pace. Apply Immediately. Every How-To video is designed to give you actionable takeaways, not just theory. You’ll walk away knowing: What to fix in your voice over business model What to stop doing What to focus on next in your voice over journey No fluff. No gatekeeping. Just real-world voice-over business strategy from someone who’s been in the booth and run a successful voice over business side for decades. Get Full Access to the VO Strategist Video Library Subscribe now to unlock all How-To videos , current and future, and start building a voice-over career that actually works for you.

Boost your career as a voice over actor with coaching and business consulting from Tom Dheere at VO Strategist. Learn strategies to succeed in the voiceover industry. Business and Marketing Consultant for Voice Actors in NYC, LA, and Nationwide Hi, I’m Tom Dheere, Your Voice Over Business and Marketing Guide. With over 30 years of experience in the industry, I help voice actors of all experience levels transition from struggling starving artist to savvy CEO that consistently books the voice over work of their dreams. My mission is to help you hone your marketing skills, develop your business, and navigate the competitive world of voice acting with confidence. Whether you're just starting out or looking to take your voice acting career to the next level, I offer personalized business & marketing coaching and mentorship designed to give you the tools you need to succeed. Book Free Consult Let me help you refine your business and build a sustainable, successful voice acting career. Why Choose Voice Over Coaching with Tom Dheere As a working voice actor with over two decades of experience, I understand the unique challenges of building a career in this competitive industry. My coaching is shaped not only by my performance background but also by my expertise in business development for voice actors, giving you the tools to succeed both behind the mic and in managing your career. I’ve been where you are, navigating the ups and downs of auditions, bookings, and client relationships, and I’m committed to helping you reach your fullest potential. Since 2011, I’ve worked with hundreds of students across the globe, helping them refine their craft, sharpen their business skills, and create thriving voice over careers. With a Bachelor of Fine Arts in Acting and Directing from Montclair State University and training from industry leaders in both performance and business strategy, I bring a well-rounded approach to coaching that’s practical, supportive, and results driven. Learn about my background here An introduction to The World of Voice Acting Business Coaching for Voice Actors Marketing & Branding Consulting for Voice Actors Personalized Advice & Guidance My Coaching Services For Voice Actors My coaching sessions are tailored to meet the needs of every voice actor, whether you're looking to grow your business, start from scratch, or update your business model. With personalized one-on-one sessions, I provide actionable insights and feedback to help you achieve your career goals. Services include: Voiceover Business & Marketing Diagnostics I will evaluate your current strengths & opportunities for improvement. Book This Ongoing Mentorship We'll meet every month to keep you on track with your career and goals. You must book a Diagnostic Session before applying for mentorship. Book This Strategy Sessions Schedule one-on-one sessions to get your voiceover questions answered... Book This AI Strategy Session Curious about AI or terrified of it? Book a session and I can empower you to fight it, embrace it, or learn to live with it. Book This Stream Videos Here: WATCH YOUTUBE VIDEOS All Categories $ Subscribe Subscribe Voice Over How-to: The World of Voice Overs The world of voice-over can seem both exciting and overwhelming, filled with conflicting advice and promises of quick success. "The World of Voice Overs" is a no-nonsense, foundational workshop designed to give aspiring and new talent a clear and actionable framework for building a sustainable career. This isn't about finding a gimmick; it's about building a business from the ground up. This free How-To is built on two core concepts: the "4 Pillars" you must construct to have a professional presence, and the "3 Portals" you must navigate to find work. You'll move from wondering "where do I start?" to having a confident plan. In this video, you will learn: The 4 Pillars of a VO Business: A deep dive into the essentials of professional Training, a killer Demo, a client-focused Website, and a functional Home Studio. The 3 Portals to Opportunity: Understand the distinct strategies for getting work through Agents & Representation, Online Casting Sites, and Direct Marketing. The Craft of Performance: Discover why voice acting is acting, and learn the key performance questions to ask to bring any script to life, from commercials to eLearning. The Business of the Business: Get a clear breakdown of how you get paid, including the critical difference between session and usage fees, and why an AI clause is non-negotiable in 2025. The CEO of You, Inc.: Learn the mindset required to manage your finances, your tools, and your instrument as a freelance business owner. After watching this video, you will be not just inspired, but equipped with a realistic understanding of the industry and a concrete plan for your next steps. Watch Preview Watch Preview $ Buy from $9.99 Buy from $9.99 Voice Over How-to: Indirect Marketing Decoded Stop Chasing One Client at a Time: Indirect Marketing Decoded Most voice actors are exhausted because they’re playing the Direct Marketing like an unpaid assistant to their own business. If you 're worried about where your next booking is coming from, it’s probably because you’re only hunting instead of fishing. In this How-To Video we look at the actual data behind building a brand that pulls Voice Seekers to you. We are shifting the focus from being busy to being strategic. What You’ll Learn: Feeding the Robots vs. Charming the Humans: Why your marketing has two jobs and how to balance them so the machine finds you and the person trusts you. SEO, GEO, and AEO: The "Search Game" has evolved into the "Answer Game." We break down how to get cited in AI summaries rather than just buried in "10 blue links". Optimizing for Entities: Why keywords are legacy thinking and how to prove to Google’s AI that you are a real human with real expertise. The "Farmer" Analogy: Why you can't plant a seed today and eat a salad tomorrow, and how to fertilize your digital soil for long-term growth. Rented vs. Owned Land: The strategic difference between your social media profiles and your website. If you don't have a CEO mindset, you're just a yutz with a microphone. This video gives you the framework to move from the Crawl phase into the Walk phase of your career. $ Buy from $9.99 Buy from $9.99 Voice Over How-To Direct Marketing Decoded Direct Marketing Isn't Better, It’s Just More Control. Direct marketing has the potential to be the most profitable arm of your voice-over business, yet most talent do it in a way that makes Voice Seekers want to hit the "Report Spam" button. In "Direct Marketing Decoded", we strip away the hustle culture myths and look at the hard data of lead generation. We explore the 3 Portals of the VO industry (Representation, Online Casting, and Self-Marketing) and show you how to use them as a unified ecosystem rather than isolated silos. What You’ll Master: The "Hunt vs. Fish" Strategy: Why you need both Inbound (SEO) and Iutbound (Direct) marketing to build a resilient career. The Must-Haves: Why an optimized website and a robust CRM are the only way to handle the "Poopy Grown-up Stuff" like a CEO. AI as Your Intern: How to use LLMs to summarize company wins and craft "Not-About-Me" openings that actually get read. The Anatomy of a Cold Email: A breakdown of subject lines that bypass filters and CTAs that don't smell like desperation. Metric Reality Check: Why "Open Rates" are often lies told by security bots and how to track the only metric that matters: ROI. $ Buy from $9.99 Buy from $9.99 Voice Over How-To LinkedIn Decoded The Problem: You are likely spending hours on Twitter, Instagram, or Facebook trying to "build a following," hoping a client will stumble upon your content. But the data shows that voice seekers aren't scrolling TikTok for talent—they are vetting professionals on LinkedIn. If your profile reads like a desperate resume, you are losing money. This How-To video isn't a fluff piece on "personal branding." This is a tactical breakdown of how to treat your voice over business as a B2B service provider. We are shifting your operation from "Employee Mindset" to "Business Owner Mindset." In this video, we cover: The "Career Suicide" Audit: Why I fired my Facebook group to focus 100% on LinkedIn (and the ROI that followed). The "One Profile" Policy: Why hiding your past job history is a mistake—and how to turn your previous career into a lucrative VO niche. Hunting vs. Fishing: A dual-threat system. "Hunting" protocols for sending non-spammy, high-converting connection requests, and "Fishing" strategies for content that attracts clients to you. The "Insider" DM: Templates for messages that prove you understand the client's pain points (e.g., the Q4 training panic). Who this is for: Freelance voice actors who are ready to build direct client relationships. Watch Preview Watch Preview $ Buy from $9.99 Buy from $9.99 Your VO Blogging Strategy The SEO Secret Weapon for Voice Actors. Why blog? Because Google loves fresh content. A strategic blog can drive traffic to your website while you sleep. This video teaches you how to write content that answers your clients' questions, establishes your expertise, and boosts your ranking in search results. You'll learn how to overcome the "Three-Headed Dragon" of fear: "I'm not an expert," "I have no ideas," and "Why would anyone read me?" You will walk away with: The "5-Bucket System" for endless, high-value blog ideas. A simple, repeatable template for structuring every post. Actionable SEO tactics (H2s, alt text, keyword variations) that Google loves. The strategy for promoting your blog on social media (Tip: The link doesn't go in the post). The confidence to use your unique voice and write about your voice over journey to inspire and connect with peers and clients. Watch Preview Watch Preview $ Subscribe Subscribe Freelancer How-to: How to Watch How-To Videos Welcome to the How-To Video Library! Not sure where to start? Watch this video first! $ Buy from $7.49 Buy from $7.49 Voice Over How-To Voice Over Marketing 101 The Antidote to "Audition Burnout." Sick of relying on casting sites (and their algorithms) to decide if you work today? Direct marketing one way to take back control. You don't need a $500 seminar to learn the basics of outreach. You need a clear process. This video strips away the complexity and gives you the "Who, What, Where, and How" of finding your own clients. Stop waiting for the phone to ring. Learn how to pick it up. $ Buy from $9.99 Buy from $9.99 Voice Over How-To Voice123 Decoded The Voice123 algorithm isn't magic. It's math. And you don't need to pay $300 to learn it. There are two ways to succeed on Voice123... The Expensive Way. Pay hundreds of dollars for long courses or hire consultants to "fix" your profile for you. The Smart Way. Learn exactly how the search engine works and take control of your own profile for a fraction of the cost. Voice123 Decoded is the no-nonsense, DIY guide for voice actors who want to book work, not just take classes. I don’t give you fluff. I give you the data-driven strategy I use to maintain a top-tier ROI. In this deep-dive training, you will learn: The "Ranking Score" Reality: How to manipulate the algorithm to get in front of the right buyers. Profile SEO: The specific keywords and formatting that turn a "skipper" into a listener. The Sample Strategy: Why your demos are failing and how to optimize your samples to capture specific searches. Smart Bidding: how to effectively bid on projects. Stop guessing. Stop overpaying. Start optimizing. What it's like to work with me: "Tom is a great resource for ideas on organizing one’s business." Melissa Exelberth Voiceover Actor & Narrator Upcoming Events Date and time is TBD The Voiceover Marketing Intensive / Online Course ATTEND Date and time is TBD Online Course Develop your Direct Marketing skills in this micro-course! Subscribe to my blog to learn more about the voice over industry 1 2 3 4 5 Cash Flow MARKETING Technique Tools Health

Tom Dheere, a New York-based voice over strategist with 25+ years of experience. Expert business & marketing consulting for voice actors at VO Strategist. About Tom Dheere I'm Tom Dheere, the Voice Over Strategist. As a voice over business & marketing consultant, I help voice actors of all experience levels navigate the voiceover industry. As a New York-based voice actor with over 25 years of experience, I have narrated thousands of projects for hundreds of clients in over a dozen countries. My experience as a corporate trainer as well as a voice actor make me uniquely qualified to help both aspiring and veteran performers navigate the entertainment industry. I specialize in marketing and business consultations as well as performing diagnostics and monthly mentoring sessions. Work with Me Professional Training, Voice Acting Experience, and Coaching Background As a classically trained theater actor, I received my Bachelor of Fine arts in Acting/Directing from Montclair State University. My training continued at the National Shakespeare Conservatory where I studied Shakespeare, Chekov, ballet, and more. After NSC I was trained as a voice actor by Hope Noah, Dan Duckworth of Voiceovers Unlimited, and have taken numerous voiceover classes at many conferences. As a voice actor, I have narrated thousands of projects for hundreds of clients in over a dozen countries. Well-known projects include voicing characters in both Red Dead Redemption 1 & 2 , playing Inspector Gadget in Inspector Gadget: Mad Time Party , and narrating the Danielle Steel audio book "Amazing Grace". Click here to learn more about me as a voice actor and hear my demos & samples. I started business & marketing coaching in 2011. Since then I have worked with hundreds of students in both one-on-one coaching, online workshops, and voice over conference classes. I've been where you are now: confused, unfocused, and seeking to find your place in the world. I will do everything I can to help you understand your industry, your relationship to it, and instill in you best practices so you can be an effective business for a long, long time. Voice Over Business Guest Speaking and Conference Appearances I love to share voiceover business and marketing tips with other voice talents. Watch & listen to these interviews to learn how you can run your voiceover business more effectively, use marketing strategies to acquire new clients, and get more business from the ones you already have. Speaking Appearances Book Tom to speak at your event or appear on your show! Details BOOKING Speaking Appearances Include: Business Growth Trailblazers FaffCon FaffCamp VO Atlanta Mid-Atlantic Voice Over eVOCation One Voice Dallas Voice-Over Xtra Voice Actors of NYC The Voice Actors Studio Tennessee Voice Actors Exchange VO Mastery SkillsHub Mike Lenz Voice Voice Over Body Shop VO Meter VO School Live with Squacky VO Stories The Pro Audio Podcast VO BOSS Walt's Kitchen Table TLDCast Voice Acting with Veronica Barrera Voiceover Podcast Interviews & Appearances Play Video Play Video Agent Secrets 2026: The Truth About Representation in Voiceover Play Video Play Video The Reality of Making a Living in Voiceover: AI, Scams, & Strategy Play Video Play Video Private video Play Video Play Video Private video Play Video Play Video The Truth About Demo Mills: Stop Wasting Your VO Budget Play Video Play Video The Boss Blueprint: Setting Voice Acting Career Goals for 2026

Watch in-depth voice over videos covering business, marketing, and performance. Learn proven freelance strategies with Tom Dheere at VO Strategist. Watch How-to Videos Learn freelancer business & marketing strategies! Looking for ways to improve your game? How-to Videos break down and explain various elements of the business & marketing side of freelancing and offer practical tips, solutions, and advice for freelancers. Voice Over How-to: The World of Voice Overs Play Video Get access to all videos Activate Subscription Business & Money Learn how to think & execute like an effective freelance voice actor. Watch Preview Watch Preview $ Subscribe Subscribe 08:08 Freelancer How-to: How to Watch How-To Videos Welcome to the How-To Video Library! Not sure where to start? Watch this video first! Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 49:15 Freelancer How-to: VO Business 101: Plan Like a Business A Dream Without a Plan is Just a Wish. Here is the Blueprint. Most voice actors fail because they treat their career like a lottery ticket. They buy a mic, audition, and hope. You don't need "hope." You need a business plan. While other coaches charge premium rates to talk about "mindset," this video gives you the structural reality of running a freelance business. We cover the unsexy but profitable details that art school skipped: business plans, goal-setting, and the 4 Pillars of a sustainable voice over career. Includes: The actual "Business Roadmap" template to get you from amateur to CEO. Watch Trailer Watch Trailer $ Buy from $4.99 Buy from $4.99 34:03 Freelancer How-to: VO Business 201: Think Like a Business Overcome "Analysis Paralysis" and Make Decisions That Pay Off. You face expensive decisions every day: Should I buy this mic? Should I join this P2P site? Should I attend this conference? Most talent guess or ask strangers on Facebook. That’s not a business strategy. This video teaches you the decision-making frameworks used by successful entrepreneurs. Learn to evaluate ROI, Opportunity Cost, and Risk vs. Reward so you can stop second-guessing yourself and start investing with confidence. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 28:17 Freelancer How-to: Make Working From Home Work You Can't Leave the Office When You Sleep in It. The "Work From Home" dream can quickly turn into a burnout nightmare if you don't have boundaries. While other coaches focus on acoustic treatment, this video focuses on life treatment. Learn how to physically and mentally separate "Home Mode" from "Work Mode," manage family interruptions, and build a schedule that keeps you sane. Don't let your studio take over your life. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 31:27 Freelancer How-to: Control Your Time Stop Being "Busy." Start Being Productive. There is a difference between "working" and "billable hours." If you spend 8 hours a day tweaking your website and 0 hours marketing, you are unemployed. This video introduces time-blocking and productivity techniques specifically for freelancers. Learn how to identify the "Income Generating Activities" (IGAs) that actually move the needle and ruthlessly eliminate the distractions that don't. Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 34:40 Voice Over How-to: Voice Over Project Management Never Miss a Deadline. Never Lose a Client. In the corporate world, Project Managers get paid six figures to keep things on track. In your studio, you are the Project Manager. A missed deadline or a lost file is the fastest way to kill a client relationship. This video teaches you the workflows to manage complex projects, track deliverables, and communicate with clients like a pro. The goal: Be the talent that clients trust implicitly. Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 21:10 Freelancer How-to: Know Your Numbers, Grow Your VO Business Stop Counting your "Booking Ratio" and Start Counting Your Profit. How much did you spend to get your last voice over job? If you don't know, you aren't running a business—you're running a charity. Many "gurus" tell you to audition more. I’m telling you to analyze more. This video introduces the data-driven approach to voice over. Learn how to track your Conversion Rates, Cost Per Lead, and ROI so you can stop wasting money on P2P sites and marketing channels that don't pay you back. The Goal: Make more money by doing less of what doesn't work. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 16:49 Freelancer How-to: Your VO Business Health Check The DIY Voice Over Business Audit. You don't need to hire a $300/hour consultant to tell you what's broken in your business. You just need to know where to look. This video walks you through a comprehensive "Health Check" of your VO business—from audio quality and branding to finances and client retention. Identify the leaks in your ship and fix them before they sink your year. Watch Trailer Watch Trailer $ Buy from $4.99 Buy from $4.99 48:56 Freelancer How-to: The Financially Fearless Voice Actor Survive the "Feast or Famine" Cycle. Irregular income is the scariest part of freelancing. One month you're rich; the next month, the phone stops ringing. Stop living in panic mode. This video teaches you how to structure your personal and business finances to smooth out the roller coaster. Learn about emergency funds, "paying yourself first," and building a financial fortress that lets you say "no" to bad rates. Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 40:12 Voice Over How-to: Quote With Confidence Stop Leaving Money on the Table. The moment a client asks "What's your rate?" is the moment you either make a profit or lose your shirt. Don't panic-quote. This video gives you the tools to build a standard Rate Sheet and the negotiation scripts to defend it. Learn the difference between "Usage" and "Buyouts," and how to explain your value to clients without sounding desperate. Result: Earn more for the same amount of work. $ Buy from $9.99 Buy from $9.99 25:09 Voice Over How-To Make Taxes Less Taxing The "Freelance Tax" Panic Ends Here. You could pay a CPA $250/hour to explain this to you, or you can watch this video for MUCH less. Taxes terrify freelancers because the rules are different for us. This video breaks down the IRS confusion into plain English specifically for voice actors. We cover: What you can actually write off (Home Studio? Internet? Demos?), how to handle estimated quarterly payments, and how to avoid the "April Surprise." Note: This is not legal advice, it's a survival guide. Marketing & Branding I strongly recommend you watch these marketing videos in order. They are your path to voice over marketing success! $ Buy from $7.49 Buy from $7.49 35:10 Voice Over How-To Voice Over Marketing 101 The Antidote to "Audition Burnout." Sick of relying on casting sites (and their algorithms) to decide if you work today? Direct marketing one way to take back control. You don't need a $500 seminar to learn the basics of outreach. You need a clear process. This video strips away the complexity and gives you the "Who, What, Where, and How" of finding your own clients. Stop waiting for the phone to ring. Learn how to pick it up. $ Buy from $9.99 Buy from $9.99 38:22 Voice Over How-To Direct Marketing Decoded Direct Marketing Isn't Better, It’s Just More Control. Direct marketing has the potential to be the most profitable arm of your voice-over business, yet most talent do it in a way that makes Voice Seekers want to hit the "Report Spam" button. In "Direct Marketing Decoded", we strip away the hustle culture myths and look at the hard data of lead generation. We explore the 3 Portals of the VO industry (Representation, Online Casting, and Self-Marketing) and show you how to use them as a unified ecosystem rather than isolated silos. What You’ll Master: The "Hunt vs. Fish" Strategy: Why you need both Inbound (SEO) and Iutbound (Direct) marketing to build a resilient career. The Must-Haves: Why an optimized website and a robust CRM are the only way to handle the "Poopy Grown-up Stuff" like a CEO. AI as Your Intern: How to use LLMs to summarize company wins and craft "Not-About-Me" openings that actually get read. The Anatomy of a Cold Email: A breakdown of subject lines that bypass filters and CTAs that don't smell like desperation. Metric Reality Check: Why "Open Rates" are often lies told by security bots and how to track the only metric that matters: ROI. Watch Preview Watch Preview $ Buy from $9.99 Buy from $9.99 24:28 Voice Over How-to: Indirect Marketing Decoded Stop Chasing One Client at a Time: Indirect Marketing Decoded Most voice actors are exhausted because they’re playing the Direct Marketing like an unpaid assistant to their own business. If you 're worried about where your next booking is coming from, it’s probably because you’re only hunting instead of fishing. In this How-To Video we look at the actual data behind building a brand that pulls Voice Seekers to you. We are shifting the focus from being busy to being strategic. What You’ll Learn: Feeding the Robots vs. Charming the Humans: Why your marketing has two jobs and how to balance them so the machine finds you and the person trusts you. SEO, GEO, and AEO: The "Search Game" has evolved into the "Answer Game." We break down how to get cited in AI summaries rather than just buried in "10 blue links". Optimizing for Entities: Why keywords are legacy thinking and how to prove to Google’s AI that you are a real human with real expertise. The "Farmer" Analogy: Why you can't plant a seed today and eat a salad tomorrow, and how to fertilize your digital soil for long-term growth. Rented vs. Owned Land: The strategic difference between your social media profiles and your website. If you don't have a CEO mindset, you're just a yutz with a microphone. This video gives you the framework to move from the Crawl phase into the Walk phase of your career. Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 18:16 Voice Over How-to: Building Your First Marketing Campaign Stop "Spraying and Praying." Start Targeting. Sending 100 random emails is spam. Sending 10 strategic emails is a campaign. You don't need a marketing degree to launch your first outreach effort. This video breaks it down into a simple, step-by-step process: Define the target, craft the message, send, and follow up. Stop overthinking it and get your demos into the right inboxes today. $ Buy from $7.49 Buy from $7.49 28:07 Voice Over How-To The Bookable Brand: A Voice Actor's Guide to Standing Out Stand Out in a Sea of "Generic Friendly Voices." "I have a nice voice" is not a brand. It's a commodity. To compete in 2026, you need to be memorable. This video isn't about logo design or expensive color palettes—it's about defining your Unique Value Proposition. Learn how to translate your personality into a business asset that makes casting directors say, "I need YOU!". Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 47:48 Performer How-to: Do I Need An Agent? The Honest Answer The Truth About Representation (That Voice Over Schools Won't Tell You). Every new voice actor thinks getting an agent is the "Golden Ticket." The reality? It's just one slice of the pie. Before you spend months submitting to agencies, watch this video. We cover the pros and cons of representation, what agents actually look for in 2026, and how to build a thriving career before you have one. Don't wait for a gatekeeper to give you permission to work. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 37:18 Performer How-to: Are Casting Sites Worth It? An Honest Answer Gambling vs. Investing: The P2P Reality Check. Pay-to-Play sites can be a goldmine or a money pit. The difference lies in your strategy. This video is a neutral, data-driven look at the major casting platforms. We analyze the costs, the competition levels, and the "Audition-to-Booking" ratios you need to hit to break even. Stop blindly paying subscription fees. Do the math first. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 32:33 Performer How-to: Is Self-Marketing The Best? An Honest Answer Why "Direct Marketing" is Just One of Many Bets to Make in VO. Algorithms change. Agents drop rosters. But the relationships you build directly with clients are yours forever. This video makes the case for why Self-Marketing has the potential to provide high ROI. It’s not the easiest path, but it may be the most stable. Learn why shifting your focus from "auditioning" to "connecting" changes everything. $ Buy from $7.49 Buy from $7.49 40:28 Voice Over How-To Your Demo is Ready. Now What? A Demo in a Drawer Gets Zero Work. You spent thousands on a demo. Now, does it just sit on your hard drive? This is the "Missing Manual" for your new demo. Learn exactly where to upload it, how to label it for SEO, who to send it to first, and how to use it as the centerpiece of your launch strategy. $ Buy from $7.49 Buy from $7.49 51:50 Voice Over How-To Unmute Yourself: a Guide to Social Media Don't try to be an Influencer. Be a Resource. You don't need to do TikTok dances to get voice over work. You just need to be present where your clients are. This guide cuts through the vanity metrics (likes/shares) and focuses on developing meaningful relationship with potential clients. Learn which social media platforms are best for you and what to post to establish authority without looking desperate or foolish. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 23:50 Voice Over How-to: Local Booth, Global Reach You Don't Need to Live in LA to Book LA Work. The "Geography Barrier" is dead. Clients in London, New York, and Tokyo are hiring talent from home studios in rural America every day. This video teaches you how to leverage your local market (which is often less competitive) while simultaneously positioning yourself for global opportunities. Stop apologizing for your zip code and start using it to your advantage. Watch Preview Watch Preview $ Buy from $9.99 Buy from $9.99 25:14 Your VO Blogging Strategy The SEO Secret Weapon for Voice Actors. Why blog? Because Google loves fresh content. A strategic blog can drive traffic to your website while you sleep. This video teaches you how to write content that answers your clients' questions, establishes your expertise, and boosts your ranking in search results. You'll learn how to overcome the "Three-Headed Dragon" of fear: "I'm not an expert," "I have no ideas," and "Why would anyone read me?" You will walk away with: The "5-Bucket System" for endless, high-value blog ideas. A simple, repeatable template for structuring every post. Actionable SEO tactics (H2s, alt text, keyword variations) that Google loves. The strategy for promoting your blog on social media (Tip: The link doesn't go in the post). The confidence to use your unique voice and write about your voice over journey to inspire and connect with peers and clients. $ Buy from $9.99 Buy from $9.99 35:28 Voice Over How-To LinkedIn Decoded The Problem: You are likely spending hours on Twitter, Instagram, or Facebook trying to "build a following," hoping a client will stumble upon your content. But the data shows that voice seekers aren't scrolling TikTok for talent—they are vetting professionals on LinkedIn. If your profile reads like a desperate resume, you are losing money. This How-To video isn't a fluff piece on "personal branding." This is a tactical breakdown of how to treat your voice over business as a B2B service provider. We are shifting your operation from "Employee Mindset" to "Business Owner Mindset." In this video, we cover: The "Career Suicide" Audit: Why I fired my Facebook group to focus 100% on LinkedIn (and the ROI that followed). The "One Profile" Policy: Why hiding your past job history is a mistake—and how to turn your previous career into a lucrative VO niche. Hunting vs. Fishing: A dual-threat system. "Hunting" protocols for sending non-spammy, high-converting connection requests, and "Fishing" strategies for content that attracts clients to you. The "Insider" DM: Templates for messages that prove you understand the client's pain points (e.g., the Q4 training panic). Who this is for: Freelance voice actors who are ready to build direct client relationships. $ Buy from $7.49 Buy from $7.49 29:11 Voice Over How-To The Repeat Client Playbook One-Off Gigs Pay the Rent. Repeat Clients Build Wealth. The most expensive thing in your voice over business is finding a new client. The most profitable thing is keeping an old one. While other courses focus on "getting the gig," this video focuses on "keeping the relationship." Learn the specific touchpoints, follow-up strategies, and "customer service" secrets that turn one $300 job into a lucrative, long-term relationship. FYI if this video helps you retain just one client for a second job, it pays for itself 10x over. Genres & Tech Dive into new voiceover genres, optimize your website, and explore popular voice over software. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 56:41 Voice Over How-to: Finding Your Lane: VO Genre Exploration You Can't Be Everything to Everyone. "I do all kinds of voices" is a red flag to clients. They want specialists, not generalists. This video helps you identify where your natural voice fits in the market. We tour the major genres (Commercial, Narration, Promo, etc.) and genres you've probably never heard of so you can focus your training and marketing dollars on the lanes where you will actually make money. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 39:38 Voice Over How-to: eLearning: The Stable VO Genre The "Bread and Butter" of the VO Industry. It might not be as glamorous as a national TV spot, but eLearning pays the mortgage. The demand for corporate training and educational content is exploding. This video explains the nuances of long-form narration, how to handle medical/technical terminology, and how to break into this high-volume, repeat-client sector. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 25:25 Voice Over How-to: Explainers Explained Master the Art of the "2-Minute Sales Pitch." Explainer videos are everywhere. They require a specific, conversational style that balances "information" with "persuasion." Learn the trends, the typical client expectations, and the performance techniques needed to book work in this massive online market. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 27:30 Voice Over How-to: Your Audiobook Workflow How to Narrate Audiobooks Without Losing Your Mind (or Your PFH Rate). Audiobooks are a marathon. If your workflow is inefficient, your "Per Finished Hour" rate drops below minimum wage. Narrator courses can cost hundreds. This video is a tactical workflow guide focused on speed and stamina. Learn the prep, recording, and editing techniques that shave hours off your production time, increasing your profit margin on every single title. Work smarter, not longer. $ Buy from $4.99 Buy from $4.99 44:58 Voice Over How-To Your VO AI Strategy Don't Fear the Robot. Manage It. The industry is changing. Panic is not a strategy. While the forums are full of fear, smart voice actors are building a defense. This video cuts through the hype and explains exactly what AI cloning is, how to protect your voice contractually, and—crucially—how to position your "Human Brand" as a premium product that AI can't touch. This is Your AI Playbook for 2026 and Beyond: PART 1: THE OFFENSIVE STRATEGY (Licensing Your Voice): Learn how to safely explore passive income opportunities. I'll give you my comprehensive checklist of questions covering compensation, usage rights, and legal jurisdiction that you must ask any AI company before signing a deal. PART 2: THE EFFICIENCY STRATEGY (Your AI-Powered Workflow): Discover how to use ethical AI as your digital assistant. We'll cover using your own voice clone for instant retakes, creating scratch tracks, and leveraging tools like Gemini and ChatGPT to supercharge your marketing and admin tasks. PART 3: THE DEFENSIVE STRATEGY (Your Digital IP Action Plan): Build a fortress around your most valuable asset: your voice. You will learn the importance of contract vigilance, how to use the NAVA AI Rider as your shield, and simple steps to protect your website and demos from unauthorized data scraping. $ Buy from $7.49 Buy from $7.49 38:08 Voice Over How-To The VO Website That Books Work Your Website Isn't an Art Gallery. It's a Sales Funnel. Web designers charge thousands to build "pretty" sites that confuse buyers. You can build a "profitable" site for a fraction of the cost if you know the psychology of a casting director. This video is a ruthless audit of what works and what doesn't. We cover: The navigational mistakes that kill conversions, why your demo player is in the wrong spot, and the SEO basics to help clients find you. Don't redesign your voice over site until you watch this. $ Buy from $9.99 Buy from $9.99 20:06 Voice Over How-To Adobe Audition Decoded Stop Watching Music Tutorials. This How-To video is for Voice actors and only voice actors! YouTube is full of Adobe Audition tutorials for music producers. You don't need to know how to mix a drum kit. You need to know how to clean up a voice track. This video is a focused, streamlined guide to Adobe Audition specifically for voice over. Learn the essential tools, shortcuts, and "Favorites" that will speed up your editing workflow and get your audio to broadcast standards. Watch Trailer Watch Trailer $ Buy from $4.99 Buy from $4.99 15:42 Feelancer How-to: Cloze Decoded The CRM That Remembers So You Don't Have To. If you are tracking your clients in a spreadsheet (or worse, your head), you are losing money. Cloze is the "Smart CRM" that many voice actors swear by. This video is a setup guide to help you automate your follow-ups, track your email opens, and ensure no lead ever falls through the cracks again. Organize your chaos. $ Buy from $9.99 Buy from $9.99 52:33 Voice Over How-To Voice123 Decoded The Voice123 algorithm isn't magic. It's math. And you don't need to pay $300 to learn it. There are two ways to succeed on Voice123... The Expensive Way. Pay hundreds of dollars for long courses or hire consultants to "fix" your profile for you. The Smart Way. Learn exactly how the search engine works and take control of your own profile for a fraction of the cost. Voice123 Decoded is the no-nonsense, DIY guide for voice actors who want to book work, not just take classes. I don’t give you fluff. I give you the data-driven strategy I use to maintain a top-tier ROI. In this deep-dive training, you will learn: The "Ranking Score" Reality: How to manipulate the algorithm to get in front of the right buyers. Profile SEO: The specific keywords and formatting that turn a "skipper" into a listener. The Sample Strategy: Why your demos are failing and how to optimize your samples to capture specific searches. Smart Bidding: how to effectively bid on projects. Stop guessing. Stop overpaying. Start optimizing. Click on the plan to see terms and conditions Best Value Video Subscription $25 $ 25 Every month The How-To Video Library is not just a collection of tips; it is a comprehensive university for the modern voice actor. With a subscription, you get access to 30+ videos for one low monthly price. Valid until canceled Select Full blog access & commenting Exclusive discounts Unlimited Access to the How-To Video Library Best Value How-To Video Library Lifetime Membership $499 $ 499 Watch every streaming video as many times as your want forever! Valid until canceled Select Access to 17+ hours of streaming videos The business of voice over, marketing, genres, tech, $$$ Learn actionable VO strategies Choose your pricing plan Find one that works for you

Get expert business mentorship for voice actors. VO Strategist Voiceover Business Diagnostic uncovers growth opportunities & creates a personalized action plan. Voiceover Diagnostic Not sure what’s holding your voiceover career back? Let’s find out — together. This Diagnostic Is Perfect If You’re: Transitioning into voiceover from another career Feeling frustrated by slow growth or low bookings Unsure if your branding, rates, or setup are working Looking to identify your niche or grow your pipeline What Is A Voiceover Diagnostic? Whether you're a new voice actor feeling stuck or a seasoned pro unsure how to scale, these sessions are where we can pause, assess, and craft a plan. You’ll get: A deep dive into your website, demo, or current business mod Insight into what’s working — and what isn’t A personalized roadmap tailored to your VO brand, goals, and niche This isn’t a guessing game or generic template. It’s a professional-grade strategy session grounded in 25+ years of voiceover experience. Voice Over Business Diagnostic Assess your business + develop an action plan. Read More 1 hr 175 US dollars $175 Book Now Voice Over Website Diagnostic I'll critique your voice over website and provide actionable feedback! Read More 20 min 75 US dollars $75 Book Now Voice Over Demo Diagnostic I'll critique your voice over demo and provide actionable feedback! Read More 20 min 75 US dollars $75 Book Now What We’ll Work On Here are the major areas we will cover: Website review Demo review Branding review Casting site profile review (Voices, Voice123 etc. Home recording studio review Why Work With Tom? Hi, I’m Tom Dheere , full-time VO artist and business coach with thousands of hours behind the mic — and thousands more spent helping voice actors get real-world results. My credits include: Red Dead Redemption 1 & 2 Inspector Gadget: Mad Time Party Thousands of e-learning, audiobook, and commercial projects I’ve coached everyone from fresh beginners to full-time professionals who needed a reset. Watch: What I Wish I Knew When I Started in VO What You Could Walk Away With A complete business diagnostic tailored to where you are in your voice over journey A custom action plan with next steps Resources, tools, and homework to keep moving forward The clarity to stop spinning your wheels Let’s Build the Foundation Before You Scale Note: A Business Diagnostic Session is required before subscribing to the mentorship program. This ensures our plan is based on strategy and data, not guesswork. Client Testimonial "I was overwhelmed with advice from YouTube and Reddit. Tom’s diagnostic helped me finally focus and take action with confidence." Leah M. Freelance VO Talent Ready to Get Clarity? Check out all of the ways we can work together to move your voice over business forward! WORK WITH ME

Take Your Business to the Next Level DIAGNOSTIC | STRATEGY | MENTORSHIP | SELF-STUDY Free Consult Let's talk. START HERE Ready to get started? Book a Diagnostic Session to kick things off and get headed in the right direction... The Diagnostic via Zoom Assess your business + develop an action plan. Details 1 hr 175 US dollars $175 BOOK NOW Get help navigating the Voiceover Industry... MENTORSHIP Self Study Build your momentum. Schedule individual Strategy Sessions or book using your Mentorship Package. Diagnostic Session must be complete prior to booking Strategy Sessions. Strategy Session via Zoom Build your Voiceover Goals + Develop your Plan Details 1 hr 150 US dollars $150 BOOK NOW Strategy Check in and stay on track. Need a little help now and then? Grab 30 minutes and keep your action plan going strong... Available to prior Mentorship students only. Quick Check-in via Zoom Keep your momentum going... Details 30 min 75 US dollars $75 BOOK NOW Speaking Appearances Book Tom to speak at your event or appear on your show! MORE DETAILS BOOKING Appearances

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