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Watch in-depth voice over videos covering business, marketing, and performance. Learn proven freelance strategies with Tom Dheere at VO Strategist. Watch Voice Over Business & Marketing How-To Videos Practical Training for Freelance Voice Actors Who Want Results Welcome to the VO Strategist How-To Video Library, a growing collection of practical, business-focused training for freelance voice actors who want to stop guessing and start building a sustainable career. These videos aren’t motivational speeches or recycled forum advice. Each one breaks down a specific part of the voice-over business, marketing, pricing, time management, client relationships, finances, platforms, and technology, so you can make smarter decisions and avoid expensive mistakes. If you’re serious about treating voice acting like a business (and not a lottery ticket), you’re in the right place. Voice Over How-to: The World of Voice Overs Play Video Get access to all videos Activate Subscription What These Voice-Over How-To Videos Cover The How-To streaming library is designed to help you think and operate like a professional freelance business owner, not just a performer. Topics include: Workflow, productivity & time control Learn how to manage projects, meet deadlines, protect your time, and increase your effective hourly rate. The “Decoded” Series Clear, data-driven breakdowns of Voice123, LinkedIn, websites, CRMs, DAWs, and AI, without hype or fear-mongering. Pricing, quoting, and money management Understand usage, negotiation, profit tracking, taxes, and how to escape feast-or-famine cycles. Marketing & branding for voice actors Build a bookable brand, run targeted campaigns, and create systems that don’t rely on casting site algorithms. Voice-over business fundamentals Learn how to plan, structure, and manage your VO career like a real company. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 49:15 Freelancer How-to: VO Business 101: Plan Like a Business A Dream Without a Plan is Just a Wish. Here is the Blueprint. Most voice actors fail because they treat their career like a lottery ticket. They buy a mic, audition, and hope. You don't need "hope." You need a business plan. While other coaches charge premium rates to talk about "mindset," this video gives you the structural reality of running a freelance business. We cover the unsexy but profitable details that art school skipped: business plans, goal-setting, and the 4 Pillars of a sustainable voice over career. Includes: The actual "Business Roadmap" template to get you from amateur to CEO. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 49:59 Tom Dheere & George Whittam VO Business 201: Think Like a Business Overcome "Analysis Paralysis" and Make Decisions That Pay Off. You face expensive decisions every day: Should I buy this mic? Should I join this P2P site? Should I attend this conference? Most talent guess or ask strangers on Facebook. That’s not a business strategy. This video (co-produced by me and George "The Tech" Whittam) teaches you the decision-making frameworks used by successful entrepreneurs. Learn to evaluate ROI, Opportunity Cost, and Risk vs. Reward so you can stop second-guessing yourself and start investing with confidence. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 31:27 Freelancer How-to: Control Your Time Stop Being "Busy." Start Being Productive. There is a difference between "working" and "billable hours." If you spend 8 hours a day tweaking your website and 0 hours marketing, you are unemployed. This video introduces time-blocking and productivity techniques specifically for freelancers. Learn how to identify the "Income Generating Activities" (IGAs) that actually move the needle and ruthlessly eliminate the distractions that don't. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 28:17 Freelancer How-to: Make Working From Home Work You Can't Leave the Office When You Sleep in It. The "Work From Home" dream can quickly turn into a burnout nightmare if you don't have boundaries. While other coaches focus on acoustic treatment, this video focuses on life treatment. Learn how to physically and mentally separate "Home Mode" from "Work Mode," manage family interruptions, and build a schedule that keeps you sane. Don't let your studio take over your life. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 34:40 Voice Over How-to: Voice Over Project Management Never Miss a Deadline. Never Lose a Client. In the corporate world, Project Managers get paid six figures to keep things on track. In your studio, you are the Project Manager. A missed deadline or a lost file is the fastest way to kill a client relationship. This video teaches you the workflows to manage complex projects, track deliverables, and communicate with clients like a pro. The goal: Be the talent that clients trust implicitly. Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 21:10 Freelancer How-to: Know Your Numbers, Grow Your VO Business Stop Counting your "Booking Ratio" and Start Counting Your Profit. How much did you spend to get your last voice over job? If you don't know, you aren't running a business—you're running a charity. Many "gurus" tell you to audition more. I’m telling you to analyze more. This video introduces the data-driven approach to voice over. Learn how to track your Conversion Rates, Cost Per Lead, and ROI so you can stop wasting money on P2P sites and marketing channels that don't pay you back. The Goal: Make more money by doing less of what doesn't work. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 16:49 Freelancer How-to: Your VO Business Health Check The DIY Voice Over Business Audit. You don't need to hire a $300/hour consultant to tell you what's broken in your business. You just need to know where to look. This video walks you through a comprehensive "Health Check" of your VO business—from audio quality and branding to finances and client retention. Identify the leaks in your ship and fix them before they sink your year. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 48:56 Freelancer How-to: The Financially Fearless Voice Actor Survive the "Feast or Famine" Cycle. Irregular income is the scariest part of freelancing. One month you're rich; the next month, the phone stops ringing. Stop living in panic mode. This video teaches you how to structure your personal and business finances to smooth out the roller coaster. Learn about emergency funds, "paying yourself first," and building a financial fortress that lets you say "no" to bad rates. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 01:18:55 Voice Over How-to: Quote With Confidence Stop Leaving Money on the Table. The moment a client asks "What's your rate?" is the moment you either support the industry & yourself or daemge both. Don't panic-quote. This video gives you the tools to build a standard Rate Sheet and the negotiation skills to realize it. Learn the difference between "Usage" and "Buyouts," and how to explain your value to clients without sounding desperate. Result: Earn more for the same amount of work. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 25:09 Voice Over How-To Make Taxes Less Taxing The "Freelance Tax" Panic Ends Here. You could pay a CPA $250/hour to explain this to you, or you can watch this video for MUCH less. Taxes terrify freelancers because the rules are different for us. This video breaks down the IRS confusion into plain English specifically for voice actors. We cover: What you can actually write off (Home Studio? Internet? Demos?), how to handle estimated quarterly payments, and how to avoid the "April Surprise." Note: This is not legal advice, it's a survival guide. Who This Video Library Is For These videos are built for: Beginner voice actors who want a clear roadmap instead of conflicting advice Working voice talent who feel stuck auditioning more but earning the same Aspiring freelancers transitioning from hobby to business owner Voice actors tired of expensive courses with vague promises If you’re looking for shortcuts, this isn’t it. If you’re looking for clarity, structure, and proven strategy, the How-To video library delivers. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 35:10 Voice Over How-To Voice Over Marketing 101 The Antidote to "Audition Burnout." Sick of relying on casting sites (and their algorithms) to decide if you work today? Direct marketing one way to take back control. You don't need a $500 seminar to learn the basics of outreach. You need a clear process. This video strips away the complexity and gives you the "Who, What, Where, and How" of finding your own clients. Stop waiting for the phone to ring. Learn how to pick it up. Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 18:16 Voice Over How-to: Building Your First Marketing Campaign Stop "Spraying and Praying." Start Targeting. Sending 100 random emails is spam. Sending 10 strategic emails is a campaign. You don't need a marketing degree to launch your first outreach effort. This video breaks it down into a simple, step-by-step process: Define the target, craft the message, send, and follow up. Stop overthinking it and get your demos into the right inboxes today. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 01:02:41 VO How-To Self-Marketing Decoded Are your marketing efforts actually working, or are you just making noise? The instinct for many voice actors is to blast out cold emails and post NDA-violating audition videos on TikTok. It’s a fast track to nowhere. If you are tired of shouting into the void, it is time to drop the hustle and start thinking strategically. In this How-To video "Self-Marketing Decoded", we do a breakdown of what effective self-marketing actually looks like in the current voice over market. We are leaving the "spray and pray" method behind and diving into the VO Solar System; a structured, long-term approach to getting found by the right Voice Seekers. Buy or rent this video to stop guessing and start building your Voice Over Solar System! Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 38:22 Voice Over How-To Direct Marketing Decoded Direct Marketing Isn't Better, It’s Just More Control. Direct marketing has the potential to be the most profitable arm of your voice-over business, yet most talent do it in a way that makes Voice Seekers want to hit the "Report Spam" button. In "Direct Marketing Decoded", we strip away the hustle culture myths and look at the hard data of lead generation. We explore the 3 Portals of the VO industry (Representation, Online Casting, and Self-Marketing) and show you how to use them as a unified ecosystem rather than isolated silos. What You’ll Master: The "Hunt vs. Fish" Strategy: Why you need both Inbound (SEO) and Iutbound (Direct) marketing to build a resilient career. The Must-Haves: Why an optimized website and a robust CRM are the only way to handle the "Poopy Grown-up Stuff" like a CEO. AI as Your Intern: How to use LLMs to summarize company wins and craft "Not-About-Me" openings that actually get read. The Anatomy of a Cold Email: A breakdown of subject lines that bypass filters and CTAs that don't smell like desperation. Metric Reality Check: Why "Open Rates" are often lies told by security bots and how to track the only metric that matters: ROI. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 24:28 Voice Over How-to: Indirect Marketing Decoded Stop Chasing One Client at a Time: Indirect Marketing Decoded Most voice actors are exhausted because they’re playing the Direct Marketing like an unpaid assistant to their own business. If you 're worried about where your next booking is coming from, it’s probably because you’re only hunting instead of fishing. In this How-To Video we look at the actual data behind building a brand that pulls Voice Seekers to you. We are shifting the focus from being busy to being strategic. What You’ll Learn: Feeding the Robots vs. Charming the Humans: Why your marketing has two jobs and how to balance them so the machine finds you and the person trusts you. SEO, GEO, and AEO: The "Search Game" has evolved into the "Answer Game." We break down how to get cited in AI summaries rather than just buried in "10 blue links". Optimizing for Entities: Why keywords are legacy thinking and how to prove to Google’s AI that you are a real human with real expertise. The "Farmer" Analogy: Why you can't plant a seed today and eat a salad tomorrow, and how to fertilize your digital soil for long-term growth. Rented vs. Owned Land: The strategic difference between your social media profiles and your website. If you don't have a CEO mindset, you're just a yutz with a microphone. This video gives you the framework to move from the Crawl phase into the Walk phase of your career. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 35:28 Voice Over How-To LinkedIn Decoded The Problem: You are likely spending hours on Twitter, Instagram, or Facebook trying to "build a following," hoping a client will stumble upon your content. But the data shows that voice seekers aren't scrolling TikTok for talent—they are vetting professionals on LinkedIn. If your profile reads like a desperate resume, you are losing money. This How-To video isn't a fluff piece on "personal branding." This is a tactical breakdown of how to treat your voice over business as a B2B service provider. We are shifting your operation from "Employee Mindset" to "Business Owner Mindset." In this video, we cover: The "Career Suicide" Audit: Why I fired my Facebook group to focus 100% on LinkedIn (and the ROI that followed). The "One Profile" Policy: Why hiding your past job history is a mistake—and how to turn your previous career into a lucrative VO niche. Hunting vs. Fishing: A dual-threat system. "Hunting" protocols for sending non-spammy, high-converting connection requests, and "Fishing" strategies for content that attracts clients to you. The "Insider" DM: Templates for messages that prove you understand the client's pain points (e.g., the Q4 training panic). Who this is for: Freelance voice actors who are ready to build direct client relationships. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 28:07 Voice Over How-To The Bookable Brand: A Voice Actor's Guide to Standing Out Stand Out in a Sea of "Generic Friendly Voices." "I have a nice voice" is not a brand. It's a commodity. To compete in 2026, you need to be memorable. This video isn't about logo design or expensive color palettes—it's about defining your Unique Value Proposition. Learn how to translate your personality into a business asset that makes casting directors say, "I need YOU!". Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 47:48 Performer How-to: Do I Need An Agent? The Honest Answer The Truth About Representation (That Voice Over Schools Won't Tell You). Every new voice actor thinks getting an agent is the "Golden Ticket." The reality? It's just one slice of the pie. Before you spend months submitting to agencies, watch this video. We cover the pros and cons of representation, what agents actually look for in 2026, and how to build a thriving career before you have one. Don't wait for a gatekeeper to give you permission to work. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 37:18 Performer How-to: Are Casting Sites Worth It? An Honest Answer Gambling vs. Investing: The P2P Reality Check. Pay-to-Play sites can be a goldmine or a money pit. The difference lies in your strategy. This video is a neutral, data-driven look at the major casting platforms. We analyze the costs, the competition levels, and the "Audition-to-Booking" ratios you need to hit to break even. Stop blindly paying subscription fees. Do the math first. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 40:28 Voice Over How-To Your Demo is Ready. Now What? A Demo in a Drawer Gets Zero Work. You spent thousands on a demo. Now, does it just sit on your hard drive? This is the "Missing Manual" for your new demo. Learn exactly where to upload it, how to label it for SEO, who to send it to first, and how to use it as the centerpiece of your launch strategy. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 51:50 Voice Over How-To Unmute Yourself: a Guide to Social Media Don't try to be an Influencer. Be a Resource. You don't need to do TikTok dances to get voice over work. You just need to be present where your clients are. This guide cuts through the vanity metrics (likes/shares) and focuses on developing meaningful relationship with potential clients. Learn which social media platforms are best for you and what to post to establish authority without looking desperate or foolish. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 23:50 Voice Over How-to: Local Booth, Global Reach You Don't Need to Live in LA to Book LA Work. The "Geography Barrier" is dead. Clients in London, New York, and Tokyo are hiring talent from home studios in rural America every day. This video teaches you how to leverage your local market (which is often less competitive) while simultaneously positioning yourself for global opportunities. Stop apologizing for your zip code and start using it to your advantage. Watch Preview Watch Preview $ Buy from $9.99 Buy from $9.99 25:14 Your VO Blogging Strategy The SEO Secret Weapon for Voice Actors. Why blog? Because Google loves fresh content. A strategic blog can drive traffic to your website while you sleep. This video teaches you how to write content that answers your clients' questions, establishes your expertise, and boosts your ranking in search results. You'll learn how to overcome the "Three-Headed Dragon" of fear: "I'm not an expert," "I have no ideas," and "Why would anyone read me?" You will walk away with: The "5-Bucket System" for endless, high-value blog ideas. A simple, repeatable template for structuring every post. Actionable SEO tactics (H2s, alt text, keyword variations) that Google loves. The strategy for promoting your blog on social media (Tip: The link doesn't go in the post). The confidence to use your unique voice and write about your voice over journey to inspire and connect with peers and clients. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 29:11 Voice Over How-To The Repeat Client Playbook One-Off Gigs Pay the Rent. Repeat Clients Build Wealth. The most expensive thing in your voice over business is finding a new client. The most profitable thing is keeping an old one. While other courses focus on "getting the gig," this video focuses on "keeping the relationship." Learn the specific touchpoints, follow-up strategies, and "customer service" secrets that turn one $300 job into a lucrative, long-term relationship. FYI if this video helps you retain just one client for a second job, it pays for itself 10x over. Where to Start If you’re new here, start with “How to Watch How-To Videos.” It explains how this library is structured and how to get the most ROI from your time. From there, follow the recommended viewing order, especially in the Business & Money and Marketing & Branding sections. These videos are intentionally sequenced to build on each other. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 52:33 Voice Over How-To Voice123 Decoded The Voice123 algorithm isn't magic. It's math. And you don't need to pay $300 to learn it. There are two ways to succeed on Voice123... The Expensive Way. Pay hundreds of dollars for long courses or hire consultants to "fix" your profile for you. The Smart Way. Learn exactly how the search engine works and take control of your own profile for a fraction of the cost. Voice123 Decoded is the no-nonsense, DIY guide for voice actors who want to book work, not just take classes. I don’t give you fluff. I give you the data-driven strategy I use to maintain a top-tier ROI. In this deep-dive training, you will learn: The "Ranking Score" Reality: How to manipulate the algorithm to get in front of the right buyers. Profile SEO: The specific keywords and formatting that turn a "skipper" into a listener. The Sample Strategy: Why your demos are failing and how to optimize your samples to capture specific searches. Smart Bidding: how to effectively bid on projects. Stop guessing. Stop overpaying. Start optimizing. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 39:49 Voice Over How-To The VO Website That Books Work Your Website Isn't an Art Gallery. It's a Sales Funnel. Web designers charge thousands to build "pretty" sites that confuse buyers. You can build a "profitable" site for a fraction of the cost if you know the psychology of a casting director. This video is a ruthless audit of what works and what doesn't. We cover the mistakes that kill conversions, why your demo player is in the wrong spot, and the SEO, AEO, and GEO basics to help clients find you. Don't build or redesign your voice over site until you watch this. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 44:58 Voice Over How-To Your VO AI Strategy Don't Fear the Robot. Manage It. The industry is changing. Panic is not a strategy. While the forums are full of fear, smart voice actors are building a defense. This video cuts through the hype and explains exactly what AI cloning is, how to protect your voice contractually, and—crucially—how to position your "Human Brand" as a premium product that AI can't touch. This is Your AI Playbook for 2026 and Beyond: PART 1: THE OFFENSIVE STRATEGY (Licensing Your Voice): Learn how to safely explore passive income opportunities. I'll give you my comprehensive checklist of questions covering compensation, usage rights, and legal jurisdiction that you must ask any AI company before signing a deal. PART 2: THE EFFICIENCY STRATEGY (Your AI-Powered Workflow): Discover how to use ethical AI as your digital assistant. We'll cover using your own voice clone for instant retakes, creating scratch tracks, and leveraging tools like Gemini and ChatGPT to supercharge your marketing and admin tasks. PART 3: THE DEFENSIVE STRATEGY (Your Digital IP Action Plan): Build a fortress around your most valuable asset: your voice. You will learn the importance of contract vigilance, how to use the NAVA AI Rider as your shield, and simple steps to protect your website and demos from unauthorized data scraping. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 20:06 Voice Over How-To Adobe Audition Decoded Stop Watching Music Tutorials. This How-To video is for Voice actors and only voice actors! YouTube is full of Adobe Audition tutorials for music producers. You don't need to know how to mix a drum kit. You need to know how to clean up a voice track. This video is a focused, streamlined guide to Adobe Audition specifically for voice over. Learn the essential tools, shortcuts, and "Favorites" that will speed up your editing workflow and get your audio to broadcast standards. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 56:41 Voice Over How-to: Finding Your Lane: VO Genre Exploration You Can't Be Everything to Everyone. "I do all kinds of voices" is a red flag to clients. They want specialists, not generalists. This video helps you identify where your natural voice fits in the market. We tour the major genres (Commercial, Narration, Promo, etc.) and genres you've probably never heard of so you can focus your training and marketing dollars on the lanes where you will actually make money. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 39:38 Voice Over How-to: eLearning: The Stable VO Genre The "Bread and Butter" of the VO Industry. It might not be as glamorous as a national TV spot, but eLearning pays the mortgage. The demand for corporate training and educational content is exploding. This video explains the nuances of long-form narration, how to handle medical/technical terminology, and how to break into this high-volume, repeat-client sector. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 25:25 Voice Over How-to: Explainers Explained Master the Art of the "2-Minute Sales Pitch." Explainer videos are everywhere. They require a specific, conversational style that balances "information" with "persuasion." Learn the trends, the typical client expectations, and the performance techniques needed to book work in this massive online market. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 27:30 Voice Over How-to: Your Audiobook Workflow How to Narrate Audiobooks Without Losing Your Mind (or Your PFH Rate). Audiobooks are a marathon. If your workflow is inefficient, your "Per Finished Hour" rate drops below minimum wage. Narrator courses can cost hundreds. This video is a tactical workflow guide focused on speed and stamina. Learn the prep, recording, and editing techniques that shave hours off your production time, increasing your profit margin on every single title. Work smarter, not longer. Watch Trailer Watch Trailer $ Buy $29.99 Buy $29.99 15:42 Feelancer How-to: Cloze Decoded The CRM That Remembers So You Don't Have To. If you are tracking your clients in a spreadsheet (or worse, your head), you are losing money. Cloze is the "Smart CRM" that many voice actors swear by. This video is a setup guide to help you automate your follow-ups, track your email opens, and ensure no lead ever falls through the cracks again. Organize your chaos. Learn at Your Pace. Apply Immediately. Every How-To video is designed to give you actionable takeaways, not just theory. You’ll walk away knowing: What to fix in your voice over business model What to stop doing What to focus on next in your voice over journey No fluff. No gatekeeping. Just real-world voice-over business strategy from someone who’s been in the booth and run a successful voice over business side for decades. Get Full Access to the VO Strategist Video Library Subscribe now to unlock all How-To videos , current and future, and start building a voice-over career that actually works for you.

Watch in-depth voice over videos covering business, marketing, and performance. Learn proven freelance strategies with Tom Dheere at VO Strategist. Watch How-to Videos Learn voice over business & marketing strategies! Looking for ways to improve your game? These How-to Videos break down business & marketing side of the voice over industry and offer practical tips, solutions, and advice for voice actors of all experience levels. Get access to all 30+ Videos You can buy each video, rent them, or subscribe for only $25/month to stream them as many times as you want! Activate Subscription Voice Over How-to: The World of Voice Overs Play Video Business & Money Learn how to think & execute like an effective freelance voice actor. (included with the $25/month Subscription, each available for 72-hour rental) Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 49:15 Freelancer How-to: VO Business 101: Plan Like a Business A Dream Without a Plan is Just a Wish. Here is the Blueprint. Most voice actors fail because they treat their career like a lottery ticket. They buy a mic, audition, and hope. You don't need "hope." You need a business plan. While other coaches charge premium rates to talk about "mindset," this video gives you the structural reality of running a freelance business. We cover the unsexy but profitable details that art school skipped: business plans, goal-setting, and the 4 Pillars of a sustainable voice over career. Includes: The actual "Business Roadmap" template to get you from amateur to CEO. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 49:59 Tom Dheere & George Whittam VO Business 201: Think Like a Business Overcome "Analysis Paralysis" and Make Decisions That Pay Off. You face expensive decisions every day: Should I buy this mic? Should I join this P2P site? Should I attend this conference? Most talent guess or ask strangers on Facebook. That’s not a business strategy. This video (co-produced by me and George "The Tech" Whittam) teaches you the decision-making frameworks used by successful entrepreneurs. Learn to evaluate ROI, Opportunity Cost, and Risk vs. Reward so you can stop second-guessing yourself and start investing with confidence. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 31:27 Freelancer How-to: Control Your Time Stop Being "Busy." Start Being Productive. There is a difference between "working" and "billable hours." If you spend 8 hours a day tweaking your website and 0 hours marketing, you are unemployed. This video introduces time-blocking and productivity techniques specifically for freelancers. Learn how to identify the "Income Generating Activities" (IGAs) that actually move the needle and ruthlessly eliminate the distractions that don't. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 28:17 Freelancer How-to: Make Working From Home Work You Can't Leave the Office When You Sleep in It. The "Work From Home" dream can quickly turn into a burnout nightmare if you don't have boundaries. While other coaches focus on acoustic treatment, this video focuses on life treatment. Learn how to physically and mentally separate "Home Mode" from "Work Mode," manage family interruptions, and build a schedule that keeps you sane. Don't let your studio take over your life. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 34:40 Voice Over How-to: Voice Over Project Management Never Miss a Deadline. Never Lose a Client. In the corporate world, Project Managers get paid six figures to keep things on track. In your studio, you are the Project Manager. A missed deadline or a lost file is the fastest way to kill a client relationship. This video teaches you the workflows to manage complex projects, track deliverables, and communicate with clients like a pro. The goal: Be the talent that clients trust implicitly. Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 21:10 Freelancer How-to: Know Your Numbers, Grow Your VO Business Stop Counting your "Booking Ratio" and Start Counting Your Profit. How much did you spend to get your last voice over job? If you don't know, you aren't running a business—you're running a charity. Many "gurus" tell you to audition more. I’m telling you to analyze more. This video introduces the data-driven approach to voice over. Learn how to track your Conversion Rates, Cost Per Lead, and ROI so you can stop wasting money on P2P sites and marketing channels that don't pay you back. The Goal: Make more money by doing less of what doesn't work. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 16:49 Freelancer How-to: Your VO Business Health Check The DIY Voice Over Business Audit. You don't need to hire a $300/hour consultant to tell you what's broken in your business. You just need to know where to look. This video walks you through a comprehensive "Health Check" of your VO business—from audio quality and branding to finances and client retention. Identify the leaks in your ship and fix them before they sink your year. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 48:56 Freelancer How-to: The Financially Fearless Voice Actor Survive the "Feast or Famine" Cycle. Irregular income is the scariest part of freelancing. One month you're rich; the next month, the phone stops ringing. Stop living in panic mode. This video teaches you how to structure your personal and business finances to smooth out the roller coaster. Learn about emergency funds, "paying yourself first," and building a financial fortress that lets you say "no" to bad rates. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 01:18:55 Voice Over How-to: Quote With Confidence Stop Leaving Money on the Table. The moment a client asks "What's your rate?" is the moment you either support the industry & yourself or daemge both. Don't panic-quote. This video gives you the tools to build a standard Rate Sheet and the negotiation skills to realize it. Learn the difference between "Usage" and "Buyouts," and how to explain your value to clients without sounding desperate. Result: Earn more for the same amount of work. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 25:09 Voice Over How-To Make Taxes Less Taxing The "Freelance Tax" Panic Ends Here. You could pay a CPA $250/hour to explain this to you, or you can watch this video for MUCH less. Taxes terrify freelancers because the rules are different for us. This video breaks down the IRS confusion into plain English specifically for voice actors. We cover: What you can actually write off (Home Studio? Internet? Demos?), how to handle estimated quarterly payments, and how to avoid the "April Surprise." Note: This is not legal advice, it's a survival guide. Marketing & Branding I strongly recommend you watch these marketing videos in order. They are your path to voice over marketing success! (included with the $25/month Subscription, each available for 72-hour rental) Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 35:10 Voice Over How-To Voice Over Marketing 101 The Antidote to "Audition Burnout." Sick of relying on casting sites (and their algorithms) to decide if you work today? Direct marketing one way to take back control. You don't need a $500 seminar to learn the basics of outreach. You need a clear process. This video strips away the complexity and gives you the "Who, What, Where, and How" of finding your own clients. Stop waiting for the phone to ring. Learn how to pick it up. Watch Trailer Watch Trailer $ Buy from $14.99 Buy from $14.99 18:16 Voice Over How-to: Building Your First Marketing Campaign Stop "Spraying and Praying." Start Targeting. Sending 100 random emails is spam. Sending 10 strategic emails is a campaign. You don't need a marketing degree to launch your first outreach effort. This video breaks it down into a simple, step-by-step process: Define the target, craft the message, send, and follow up. Stop overthinking it and get your demos into the right inboxes today. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 01:02:41 VO How-To Self-Marketing Decoded Are your marketing efforts actually working, or are you just making noise? The instinct for many voice actors is to blast out cold emails and post NDA-violating audition videos on TikTok. It’s a fast track to nowhere. If you are tired of shouting into the void, it is time to drop the hustle and start thinking strategically. In this How-To video "Self-Marketing Decoded", we do a breakdown of what effective self-marketing actually looks like in the current voice over market. We are leaving the "spray and pray" method behind and diving into the VO Solar System; a structured, long-term approach to getting found by the right Voice Seekers. Buy or rent this video to stop guessing and start building your Voice Over Solar System! Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 38:22 Voice Over How-To Direct Marketing Decoded Direct Marketing Isn't Better, It’s Just More Control. Direct marketing has the potential to be the most profitable arm of your voice-over business, yet most talent do it in a way that makes Voice Seekers want to hit the "Report Spam" button. In "Direct Marketing Decoded", we strip away the hustle culture myths and look at the hard data of lead generation. We explore the 3 Portals of the VO industry (Representation, Online Casting, and Self-Marketing) and show you how to use them as a unified ecosystem rather than isolated silos. What You’ll Master: The "Hunt vs. Fish" Strategy: Why you need both Inbound (SEO) and Iutbound (Direct) marketing to build a resilient career. The Must-Haves: Why an optimized website and a robust CRM are the only way to handle the "Poopy Grown-up Stuff" like a CEO. AI as Your Intern: How to use LLMs to summarize company wins and craft "Not-About-Me" openings that actually get read. The Anatomy of a Cold Email: A breakdown of subject lines that bypass filters and CTAs that don't smell like desperation. Metric Reality Check: Why "Open Rates" are often lies told by security bots and how to track the only metric that matters: ROI. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 24:28 Voice Over How-to: Indirect Marketing Decoded Stop Chasing One Client at a Time: Indirect Marketing Decoded Most voice actors are exhausted because they’re playing the Direct Marketing like an unpaid assistant to their own business. If you 're worried about where your next booking is coming from, it’s probably because you’re only hunting instead of fishing. In this How-To Video we look at the actual data behind building a brand that pulls Voice Seekers to you. We are shifting the focus from being busy to being strategic. What You’ll Learn: Feeding the Robots vs. Charming the Humans: Why your marketing has two jobs and how to balance them so the machine finds you and the person trusts you. SEO, GEO, and AEO: The "Search Game" has evolved into the "Answer Game." We break down how to get cited in AI summaries rather than just buried in "10 blue links". Optimizing for Entities: Why keywords are legacy thinking and how to prove to Google’s AI that you are a real human with real expertise. The "Farmer" Analogy: Why you can't plant a seed today and eat a salad tomorrow, and how to fertilize your digital soil for long-term growth. Rented vs. Owned Land: The strategic difference between your social media profiles and your website. If you don't have a CEO mindset, you're just a yutz with a microphone. This video gives you the framework to move from the Crawl phase into the Walk phase of your career. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 35:28 Voice Over How-To LinkedIn Decoded The Problem: You are likely spending hours on Twitter, Instagram, or Facebook trying to "build a following," hoping a client will stumble upon your content. But the data shows that voice seekers aren't scrolling TikTok for talent—they are vetting professionals on LinkedIn. If your profile reads like a desperate resume, you are losing money. This How-To video isn't a fluff piece on "personal branding." This is a tactical breakdown of how to treat your voice over business as a B2B service provider. We are shifting your operation from "Employee Mindset" to "Business Owner Mindset." In this video, we cover: The "Career Suicide" Audit: Why I fired my Facebook group to focus 100% on LinkedIn (and the ROI that followed). The "One Profile" Policy: Why hiding your past job history is a mistake—and how to turn your previous career into a lucrative VO niche. Hunting vs. Fishing: A dual-threat system. "Hunting" protocols for sending non-spammy, high-converting connection requests, and "Fishing" strategies for content that attracts clients to you. The "Insider" DM: Templates for messages that prove you understand the client's pain points (e.g., the Q4 training panic). Who this is for: Freelance voice actors who are ready to build direct client relationships. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 28:07 Voice Over How-To The Bookable Brand: A Voice Actor's Guide to Standing Out Stand Out in a Sea of "Generic Friendly Voices." "I have a nice voice" is not a brand. It's a commodity. To compete in 2026, you need to be memorable. This video isn't about logo design or expensive color palettes—it's about defining your Unique Value Proposition. Learn how to translate your personality into a business asset that makes casting directors say, "I need YOU!". Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 47:48 Performer How-to: Do I Need An Agent? The Honest Answer The Truth About Representation (That Voice Over Schools Won't Tell You). Every new voice actor thinks getting an agent is the "Golden Ticket." The reality? It's just one slice of the pie. Before you spend months submitting to agencies, watch this video. We cover the pros and cons of representation, what agents actually look for in 2026, and how to build a thriving career before you have one. Don't wait for a gatekeeper to give you permission to work. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 37:18 Performer How-to: Are Casting Sites Worth It? An Honest Answer Gambling vs. Investing: The P2P Reality Check. Pay-to-Play sites can be a goldmine or a money pit. The difference lies in your strategy. This video is a neutral, data-driven look at the major casting platforms. We analyze the costs, the competition levels, and the "Audition-to-Booking" ratios you need to hit to break even. Stop blindly paying subscription fees. Do the math first. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 40:28 Voice Over How-To Your Demo is Ready. Now What? A Demo in a Drawer Gets Zero Work. You spent thousands on a demo. Now, does it just sit on your hard drive? This is the "Missing Manual" for your new demo. Learn exactly where to upload it, how to label it for SEO, who to send it to first, and how to use it as the centerpiece of your launch strategy. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 51:50 Voice Over How-To Unmute Yourself: a Guide to Social Media Don't try to be an Influencer. Be a Resource. You don't need to do TikTok dances to get voice over work. You just need to be present where your clients are. This guide cuts through the vanity metrics (likes/shares) and focuses on developing meaningful relationship with potential clients. Learn which social media platforms are best for you and what to post to establish authority without looking desperate or foolish. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 23:50 Voice Over How-to: Local Booth, Global Reach You Don't Need to Live in LA to Book LA Work. The "Geography Barrier" is dead. Clients in London, New York, and Tokyo are hiring talent from home studios in rural America every day. This video teaches you how to leverage your local market (which is often less competitive) while simultaneously positioning yourself for global opportunities. Stop apologizing for your zip code and start using it to your advantage. Watch Preview Watch Preview $ Buy from $9.99 Buy from $9.99 25:14 Your VO Blogging Strategy The SEO Secret Weapon for Voice Actors. Why blog? Because Google loves fresh content. A strategic blog can drive traffic to your website while you sleep. This video teaches you how to write content that answers your clients' questions, establishes your expertise, and boosts your ranking in search results. You'll learn how to overcome the "Three-Headed Dragon" of fear: "I'm not an expert," "I have no ideas," and "Why would anyone read me?" You will walk away with: The "5-Bucket System" for endless, high-value blog ideas. A simple, repeatable template for structuring every post. Actionable SEO tactics (H2s, alt text, keyword variations) that Google loves. The strategy for promoting your blog on social media (Tip: The link doesn't go in the post). The confidence to use your unique voice and write about your voice over journey to inspire and connect with peers and clients. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 29:11 Voice Over How-To The Repeat Client Playbook One-Off Gigs Pay the Rent. Repeat Clients Build Wealth. The most expensive thing in your voice over business is finding a new client. The most profitable thing is keeping an old one. While other courses focus on "getting the gig," this video focuses on "keeping the relationship." Learn the specific touchpoints, follow-up strategies, and "customer service" secrets that turn one $300 job into a lucrative, long-term relationship. FYI if this video helps you retain just one client for a second job, it pays for itself 10x over. Genres & Tech Dive into new voice over genres, optimize your website, and explore popular voice over software. (included with the $25/month Subscription, each available for 72-hour rental) Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 52:33 Voice Over How-To Voice123 Decoded The Voice123 algorithm isn't magic. It's math. And you don't need to pay $300 to learn it. There are two ways to succeed on Voice123... The Expensive Way. Pay hundreds of dollars for long courses or hire consultants to "fix" your profile for you. The Smart Way. Learn exactly how the search engine works and take control of your own profile for a fraction of the cost. Voice123 Decoded is the no-nonsense, DIY guide for voice actors who want to book work, not just take classes. I don’t give you fluff. I give you the data-driven strategy I use to maintain a top-tier ROI. In this deep-dive training, you will learn: The "Ranking Score" Reality: How to manipulate the algorithm to get in front of the right buyers. Profile SEO: The specific keywords and formatting that turn a "skipper" into a listener. The Sample Strategy: Why your demos are failing and how to optimize your samples to capture specific searches. Smart Bidding: how to effectively bid on projects. Stop guessing. Stop overpaying. Start optimizing. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 39:49 Voice Over How-To The VO Website That Books Work Your Website Isn't an Art Gallery. It's a Sales Funnel. Web designers charge thousands to build "pretty" sites that confuse buyers. You can build a "profitable" site for a fraction of the cost if you know the psychology of a casting director. This video is a ruthless audit of what works and what doesn't. We cover the mistakes that kill conversions, why your demo player is in the wrong spot, and the SEO, AEO, and GEO basics to help clients find you. Don't build or redesign your voice over site until you watch this. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 44:58 Voice Over How-To Your VO AI Strategy Don't Fear the Robot. Manage It. The industry is changing. Panic is not a strategy. While the forums are full of fear, smart voice actors are building a defense. This video cuts through the hype and explains exactly what AI cloning is, how to protect your voice contractually, and—crucially—how to position your "Human Brand" as a premium product that AI can't touch. This is Your AI Playbook for 2026 and Beyond: PART 1: THE OFFENSIVE STRATEGY (Licensing Your Voice): Learn how to safely explore passive income opportunities. I'll give you my comprehensive checklist of questions covering compensation, usage rights, and legal jurisdiction that you must ask any AI company before signing a deal. PART 2: THE EFFICIENCY STRATEGY (Your AI-Powered Workflow): Discover how to use ethical AI as your digital assistant. We'll cover using your own voice clone for instant retakes, creating scratch tracks, and leveraging tools like Gemini and ChatGPT to supercharge your marketing and admin tasks. PART 3: THE DEFENSIVE STRATEGY (Your Digital IP Action Plan): Build a fortress around your most valuable asset: your voice. You will learn the importance of contract vigilance, how to use the NAVA AI Rider as your shield, and simple steps to protect your website and demos from unauthorized data scraping. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 20:06 Voice Over How-To Adobe Audition Decoded Stop Watching Music Tutorials. This How-To video is for Voice actors and only voice actors! YouTube is full of Adobe Audition tutorials for music producers. You don't need to know how to mix a drum kit. You need to know how to clean up a voice track. This video is a focused, streamlined guide to Adobe Audition specifically for voice over. Learn the essential tools, shortcuts, and "Favorites" that will speed up your editing workflow and get your audio to broadcast standards. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 56:41 Voice Over How-to: Finding Your Lane: VO Genre Exploration You Can't Be Everything to Everyone. "I do all kinds of voices" is a red flag to clients. They want specialists, not generalists. This video helps you identify where your natural voice fits in the market. We tour the major genres (Commercial, Narration, Promo, etc.) and genres you've probably never heard of so you can focus your training and marketing dollars on the lanes where you will actually make money. Watch Trailer Watch Trailer $ Buy from $9.99 Buy from $9.99 39:38 Voice Over How-to: eLearning: The Stable VO Genre The "Bread and Butter" of the VO Industry. It might not be as glamorous as a national TV spot, but eLearning pays the mortgage. The demand for corporate training and educational content is exploding. This video explains the nuances of long-form narration, how to handle medical/technical terminology, and how to break into this high-volume, repeat-client sector. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 25:25 Voice Over How-to: Explainers Explained Master the Art of the "2-Minute Sales Pitch." Explainer videos are everywhere. They require a specific, conversational style that balances "information" with "persuasion." Learn the trends, the typical client expectations, and the performance techniques needed to book work in this massive online market. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 27:30 Voice Over How-to: Your Audiobook Workflow How to Narrate Audiobooks Without Losing Your Mind (or Your PFH Rate). Audiobooks are a marathon. If your workflow is inefficient, your "Per Finished Hour" rate drops below minimum wage. Narrator courses can cost hundreds. This video is a tactical workflow guide focused on speed and stamina. Learn the prep, recording, and editing techniques that shave hours off your production time, increasing your profit margin on every single title. Work smarter, not longer. Watch Trailer Watch Trailer $ Buy $29.99 Buy $29.99 15:42 Feelancer How-to: Cloze Decoded The CRM That Remembers So You Don't Have To. If you are tracking your clients in a spreadsheet (or worse, your head), you are losing money. Cloze is the "Smart CRM" that many voice actors swear by. This video is a setup guide to help you automate your follow-ups, track your email opens, and ensure no lead ever falls through the cracks again. Organize your chaos. Click on the plan to see terms and conditions Best Value Video Subscription $25 $ 25 Every month The How-To Video Library is not just a collection of tips; it is a comprehensive university for the modern voice actor. With a subscription, you get access to 30+ videos for one low monthly price. Valid until canceled Select Full blog access & commenting Exclusive discounts Unlimited Access to the How-To Video Library Best Value How-To Video Library Lifetime Membership $499 $ 499 Watch every streaming video as many times as your want forever! Valid until canceled Select Access to 17+ hours of streaming videos The business of voice over, marketing, genres, tech, $$$ Learn actionable VO strategies Choose your pricing plan Find one that works for you

Complement your voice acting classes with Tom Dheere at VOstrategist. Get personalized mentorship to grow your voiceover career and build your business. After the Voice Acting Classes Get Mentorship That Builds Your Career Looking for voice acting classes? You might not need another script-reading session! You just need real-world guidance from someone who's been there. Mentorship for Voice Actors Ready to Build a Real Business The VO Strategist Mentorship Program is designed for voice actors who are ready to stop spinning their wheels and start building a sustainable, thriving business. Whether you’re just starting out or an experienced pro looking to adapt and elevate your career, this program offers strategic guidance tailored specifically to the voice-over industry. This isn’t voiceover 101. It’s about mastering the business and marketing acumen needed to succeed in a competitive and often confusing field. Through structured coaching, monthly check-ins, and a personalized approach, you’ll stay motivated, focused, and accountable as you grow your voiceover career, your way. We’ll focus on: Business Acumen – Crafting a solid business plan, managing finances like a pro, and treating your voiceover work like the business it is. Marketing & Branding – Building a powerful brand, identifying your ideal clients, and attracting them through smart strategy. Client Relationship Management – Developing genuine, long-term relationships that lead to repeat work and referrals. Industry Navigation – Staying ahead of the curve on casting trends, technology shifts, and evolving rates. Mindset & Accountability – With regular support and check-ins to help you stay aligned with your goals and growth. Because in voice over, it’s not just about who you know. It’s about who knows you. I’ll help you harness the power of real relationships, not just with agents, but with the many good humans who can help move your business forward. I’m Tom Dheere, a 25+ year Voice Actor and the Voice Over Strategist. I don’t teach performance or accents. What I do offer is something many voice actors overlook: personalized, career-focused mentorship to help you turn your voiceover passion into a sustainable business. Blog Subscription $ 0 0$ Develop a blueprint for your voice over business by reading about my journey through the voice over industry. Free Plan ACTIVATE Full blog access & commenting Exclusive discounts Learn marketing, finance & performance tactics Learn from my real-world experiences Video Subscription $ 25 25$ Every month The How-To Video Library is not just a collection of tips; it is a comprehensive university for the modern voice actor. With a subscription, you get access to 30+ videos for one low monthly price. ACTIVATE Full blog access & commenting Exclusive discounts Unlimited Access to the How-To Video Library How-To Video Library Lifetime Membership $ 499 499$ Watch every streaming video as many times as your want forever! ACTIVATE Access to 17+ hours of streaming videos The business of voice over, marketing, genres, tech, $$$ Learn actionable VO strategies Monthly Mentorship $ 75 75$ Every month The voice over industry is a maze! Let me be the compass that guides you through the chaos to your definition of voice over success. ACTIVATE Full blog access & commenting Exclusive discounts Unlimited Access to the How-To Video Library One 30-minute Strategy Session every month Mentorship Package $ 70 70$ Every month Sign up for four Mentorship Sessions and get a discount! Valid for 4 months ACTIVATE 4 30-Minute Strategy Sessions Unlimited Access to the How-To Video Library All Gated Blog Content Included To join the Mentorship Program, a Diagnostic Session is required first. Strategy and check-in sessions are available to all voice actors, no prerequisites needed. Book Here >>

Explore upcoming voice over events, live AMAs, and training with Tom Dheere. Learn marketing, performance, and business strategies at VO Strategist. Events to Help You Grow Your Career in Voice Over UPCOMING EVENTS New England Narrator Retreat 2026 Oct 19, 2026, 4:00 PM EDT – Oct 21, 2026, 5:30 PM EDT Warren Conference Center and Inn, 529 Chestnut St, Ashland, MA 01721, USA More info ATTEND No events at the moment Live AMA & Guest Events Play Video Play Video 00:53 Why Voice Actors Need Theatrical Training To Up Their Game Play Video Play Video 56:15 Voice Over Dubbing Secrets Revealed with Jessica Blue Play Video Play Video 01:00:59 Paul Schmidt's BUSINESS MINDSET Secrets Revealed Play Video Play Video 00:43 How Tara Sands Protects Her Voice in Video Game Voiceover Play Video Play Video 00:58 Why Tara Sands Loves Narrating Kids & Young Adult Audiobooks Play Video Play Video 00:32 Tara Sands Explores The Intersection Of Anime And Audiobooks Play Video Play Video 50:06 MIND-BLOWING Pokémon Secrets Tara Sands Never Told You! Play Video Play Video 00:49 Unlocking the Power of Opera in Voice Over Training

Take Your Business to the Next Level DIAGNOSTIC | STRATEGY | MENTORSHIP | SELF-STUDY Free Consult Let's talk. START HERE Ready to get started? Book a Diagnostic Session to kick things off and get headed in the right direction... The Diagnostic via Zoom Assess your business + develop an action plan. Details 1 hr 175 US dollars $175 BOOK NOW Get help navigating the Voiceover Industry... MENTORSHIP Self Study Build your momentum. Schedule individual Strategy Sessions or book using your Mentorship Package. Diagnostic Session must be complete prior to booking Strategy Sessions. Strategy Session via Zoom Build your Voiceover Goals + Develop your Plan Details 1 hr 150 US dollars $150 BOOK NOW Strategy Check in and stay on track. Need a little help now and then? Grab 30 minutes and keep your action plan going strong... Available to prior Mentorship students only. Quick Check-in via Zoom Keep your momentum going... Details 30 min 75 US dollars $75 BOOK NOW Speaking Appearances Book Tom to speak at your event or appear on your show! MORE DETAILS BOOKING Appearances

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