Being an effective, hirable, professional voice actor is not about mimicry. It's about storytelling. It's about being an actor who can interpret a script, connect to an audience, and serve a client's needs. If you really want to know how to get started, you have to stop thinking like a hobbyist and start thinking like a CEO.

Voice123 isn't a magic client-delivery service; it's a lead generation tool. And like any tool, it’s useless unless you know how to use it. If you’re just logging in and auditioning, you’re not just using it wrong—you’re ignoring the most valuable part of the platform. But if you shift your mindset and implement a real Voice123 strategy, the results can be staggering.

Should Your Voice Over Website Be Your Name or Your Brand? When you’re starting out in voice over, or even when you’re going through a rebrand, the temptation to get "creative" with your website URL is strong. Don't fall for it!

To get the clients you want, in the genres you want, you need to stop reacting and start building. You need a strategic marketing campaign.

I boiled down 7,000 voice over auditions into five core lessons—with a bonus one that holds it all together.

This year, I don't want you to just buy stuff. I want you to invest in the one thing that guarantees a return: your business strategy. I've structured my Black Friday offers into three different strategic levels. Forget the one-size-fits-all approach. Let's find the one that actually fits your voice over business right now.

Quoting your turnaround time isn't a guess. It's a calculation. It’s a core part of managing client expectations, and it's just as important as your rate. Here are the variables you must consider before you ever type a delivery time...

The Dreaded "C-Word": Contracts The word "contract" makes many new voice actors' palms sweat. It conjures images of expensive lawyers, dense paragraphs of legalese, and the terrifying possibility of signing your rights away in the fine print. As a voice actor and a freelancer, you might be wondering if you need a formal, iron-clad voice over contract for every single gig. The short answer is no. The longer answer is, "It depends on the risk." My goal here isn't to give you le

Time Management: The Freelancer's Curse You ended your day completely exhausted. You answered what felty like a thousand emails, tweaked an audition file seventeen times, chased a new lead on LinkedIn, and put out a fire with a client. You were busy . But as you look at your to-do list, the big, important items—the ones that actually move your voice over business forward—are still sitting there, staring back at you. Maybe they have grandchildren by now. If you've ever felt th

Trading the Hamster Wheel for Measurable ROI As the VO Strategist, a guy who literally teaches voice actors how to use social media, I did something that sounds like career suicide. I walked away from most of my social media profiles. I didn’t just stop posting on Twitter. I parked it. I didn’t just leave my Facebook Group to wither. I’m shutting it down. My Instagram? It’s basically just for hobbies now. My Discord server? Gone. Sounds crazy, right? It might even sound a lit

Is email overload hurting your VO business? A strategic review of Sanebox for voice actors and why its features are a powerful solution for freelancer productivity.

Feeling the voice over slowdown? It’s not just you. But why is it happening? It’s a problem on two fronts: AI is disrupting the audiobook market, while tariffs are stalling commercial production. Before you can build a strategy to win, you have to understand the causes. I break down what’s really going on and, more importantly, how you can fight back.

I’ve been in the digital trenches with DAWs since 2006. I’ve seen platforms come and go, I've experienced the growing pains, and I've built my business on the back of one particular workhorse. After nearly two decades, I’ve learned what works, what doesn't, and what's just a waste of time and money.

My recent 50-day social media campaign was a masterclass in what not to do. I broke the #1 rule of content: I made my audience work for the value. Instead of giving them the quote in the post, I tried to force a click to YouTube. It was a spectacular failure. Want to learn from my boneheaded mistakes so you don't have to make them yourself? I'm breaking down the entire failed strategy in my latest blog post.

My expertise is in voice over strategy, not Google's algorithm. I realized every hour I spent fumbling with my website's SEO was an hour lost on my actual business. That’s opportunity cost. So, I outsourced it to the experts at Adapting Social. Their strategic process is making my website more visible and turning it into a real, lead-generating asset. It was the right move for my business.

What did you actually  accomplish last month? If you’re like many freelancers, that question can send a jolt of anxiety through your...

Today, I want to share a resource that I believe is a great "road atlas" for our industry: the VO Career Path Atlas.

As voice actors, we pour our hearts and souls into our craft. We build stunning websites, curate engaging social media feeds, and send...

Those of you who know me are aware that I'm a big fan of the CRM Cloze, but it's not a good fit for everyone. Capsule CRM hits the sweet spot. It's powerful, intuitive, and perfectly scaled for the needs of a voice actor.

I've put together a completely free collection of downloadable resources designed to be the toolkit for your voice-over business, whether you're a curious beginner or an established pro looking to get more organized.

I want to show you the single most powerful tool I've found for voice-over lead generation: Apollo.io.

As a voice actor, you can’t just have a great voice; you need to understand the "physics" of our industry. For me, it all boils down to four key drivers that I call the Four Forces of the Voice Over Universe.

What if I told you there's a secret weapon that many of the most successful voice actors have in their arsenal? A way to conquer the tech gremlins and get back to what you do best? That secret weapon is George Whittam, or as he's better known in the VO community, George The Tech.

Keeping Up with Voice Over Tech at Bild Expo 2025 In the voice over world, keeping up with technology is no easy thing. There are new...