As the VO Strategist, I define effective marketing as the art and science of developing meaningful relationships. When you treat potential clients like a cash register and your marketing efforts are like a crowbar trying to pry that cash register open, it tends to not go the way you hope. Here's an example...

Connecting with your copy is critical to being an effective voice actor. Here’s a lesson in NOT connecting… About thirteen years ago, I was the stage manager for an Off-Off-Broadway play. The play had two actors and one of them was, well, let’s just say not connecting. As I watched the rehearsals & performances, I took notes on what NOT to do as an actor. Here are some of them: Don’t sell it, just say it Don’t present anything Don’t ignore the clues & cues inherent in the scr