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Direct Marketing, Part 2

Direct Marketing is a challenge for most voice actors. We’ve talked about it before in this here blog right here, but since I last blogged about and the fact that I taught the subject just last week, my thoughts have evolved a bit.

(FYI Direct Marketing is all the stuff you do to get a voice seeker’s attention and stay top-of-mind)

It lines up with how my thoughts about branding have evolved, too. For years I said you MUST brand yourself and you MUST use Direct Marketing. I realized that I always recommended them because I was able to use them effectively to help me realize MY definition of voiceover success. My definition of voiceover success is not necessarily yours. :)


If you’re considering using Direct Marketing, the first question you should ask yourself is: why?

Will using Direct Marketing tactics bring you closer to your definition of success?

Have you taken the time to come up with a specific definition of success for your specific business model?

Is it possible that your specific business model doesn’t require you to use Direct Marketing?

Answer those questions, then decide if Direct Marketing is right for you.

If you do decide that Direct Marketing is right for you, use the coupon code DIRECT25 to get 25% off my “VO How-To: Direct Marketing” video at the VO Strategist Shop. Click here to get it. This offer expires Friday night so get it ASAP!


I’m taking a two-week break from blogging. Why? Because my blog is moving AND I’m getting a brand-new website! Wanna keep getting updates? Go to the VO Strategist website, wait for the pop-up window to appear, and enter your email address. Oh, and hit the subscribe button. That might help. See you in two weeks!

(REGISTRATION CLOSED) Wednesday, May 12th @12:30 PM EST: APAC Business Diagnostics. I will be chatting with some Audio Publisher Association Conference attendees about the business side of the audio book industry.

Thursday, May 13th @8PM EST: The VO How-To Webinar “Learning to do eLearning”. Curious about eLearning narration? In this 90-minute workshop you will learn what eLearning narration is, it’s sub-genres, narration tips, how much to charge, demo specs, and there will be live coaching! If you can’t attend, the webinar will be recorded so you will receive a copy of the video and a PDF of the slides. Sign up here!

Thursday, May 20th @8PM EST: Edge Studio Business and Money 201 “Workflow”. In Workflow, you’ll learn how to grease the wheels that make up your voice over business. Sign up here!

Thursday, May 27th @8PM EST: Edge Studio Marketing 201 “Keeping Clients Coming Back”. In this webinar, you’ll learn the REAL secret to client retention. Sign up here!

Tuesday, June 1st @1PM EST: The 7th Annual Johnny Heller Splendiferous Audiobook Workshop. I’ll be on the panel “WORK BETTER NOT HARDER/WORK SMARTER“. Sign up here!



Tom Dheere is a voice actor with over 20 years of experience narrating just about every type of voiceover you can think of. He also helps other voice talents navigate the voiceover industry as the VO Strategist. When not voicing or talking about voicing, he produces the sci-fi comic book Agent 1.22.


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