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It's one of the biggest questions I get asked...
You are assuming that you should brand yourself. That isn’t true. For those just starting out in voice over, there are so many things to perfect before you start branding...and if you think about it, there isn't much for you to brand just yet. You are still exploring genres, finalizing your demos, and starting to understand how you fit into the current voice over market.
"If you’re early on in your voice over journey, don’t worry about branding…yet." - Tom
Focus on the what matters.
Voice seekers want to know that you can do a job well, quickly, within their budget all while not being a pain in the…you know what. ;) For that, the word voice actor is interchangeable with any profession. We all want to work with people who are good at their job & make the process of working together smooth. Once you have that down, then you can start figuring out your logo, brand colors, and tag line.
But remember, those are just marketing materials. They are helping tell the story of who you are because you are your brand! You are not a company, you are a human being. You’ll know when you’re ready to brand. For now, focus on being the best voice actor & most effective voice over business you can be.
Before diving into marketing, perfect your...
Home studio set up
Demos that show off your range
Acting training or coaching
Professional website
Do you love your VO brand?
- Hell yeah! My brand is amazing
- Not yet, but I'm working on it...
- Don't know where to start...I could use some help
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Tom Dheere is the VO Strategist, a voice over business & marketing coach and demo producer since 2011. He is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, he produces the sci-fi comic book Agent 1.22.