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How to Create a Demo That's Actually Worth Marketing

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Resist the urge to market your first voiceover demo to agents!

If you're entering the voice-over industry, it's common knowledge that you need a voice-over demo. The challenge lies in creating a demo that's marketable. While some might be tempted to send it off to agents right away, it's important to invest time and effort in crafting a demo that showcases your best work.

"Making a demo that's actually worth marketing is about taking your talent and working with a good coach to help you realize your talent" - Tom

Demo Marketing things to consider...

If you want to make a voice-over demo that is worth marketing, it's important to work with a professional coach and demo producer who can guide you through the basics of voice-over, genre proficiency, and self-direction. Consider your intended audience and what you hope to achieve with your demo. Keep in mind that you'll likely need to make multiple demos throughout your career. While it may be tempting to do it yourself, investing in quality training and a demo is key to success in the competitive voice-over industry.


  • Be patient

  • Take acting & improv classes

  • Develop your skills

Keep Going - Watch this Next:

Market Your Demo

Have a great demo, but don’t know what to do with it? Tom shows you marketing strategies and tactics that will help get your demo in front of the right people. Learn how to prepare and submit your demo, what to do once they have it, and more…

Here's what I've got going on in the next few months - register to attend and add your voice to the mix!

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Tom Dheere

He's the VO Strategist, a voice over business & marketing coach and demo producer since 2011. Tom Dheere is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

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