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Marketing: Scary? Liberating? Both?

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When it comes to marketing in the voice over industry, opinions differ. Some find it scary, while others find it liberating. Which side are you on? Let's delve into the world of marketing as a voice over artist and explore its potential impact on your career.. .

Misconceptions and Realities.

Many individuals entering the voice over industry mistakenly believe that talent alone will bring them success, without any need for marketing. However, the truth is that before focusing on marketing, there are essential prerequisites to address. These include acquiring proper training, creating a professional demo, setting up a website, and establishing a home recording studio. Once you have these foundations in place, it's time to face the daunting task of marketing.

The Perspective of Marketing Professionals.

Even seasoned marketing professionals who have worked in the industry for decades can find themselves ill-prepared when it comes to marketing as a self-employed performer. The principles they learned may not directly apply to the voice over industry's unique dynamics and challenges. The transition from marketing for companies to marketing oneself requires a different set of skills and strategies.

Overcoming the Fear

It's natural to be scared of marketing, whether you have a marketing background or not. The thought of promoting oneself, building relationships with clients, and carving out a niche can be intimidating. However, remember that you are not alone in this feeling. Many voice actors share the same fears.

Embracing the Liberation

On the contrary, marketing can be incredibly liberating. Unlike traditional marketing, as a voice over artist, you have the freedom to create your own brand and advertise yourself in unique ways. This level of autonomy can be both exciting and overwhelming, as it requires you to determine your path and take the reins of your career.

Marketing in the voice over industry can evoke feelings of fear and liberation simultaneously. While there may be challenges along the way, embracing marketing as an essential aspect of your voice over career will set you apart from the competition. Remember, you have the power to shape your image, connect with clients, and forge your path to success.

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Tom Dheere

He's the VO Strategist, a voice over business & marketing coach and demo producer since 2011. Tom Dheere is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.


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