I’ve been narrating Explainer Videos since 2006 and blogging since 2008. I can’t believe that in all that time I’ve never blogged about Explainer Videos! I guess I was too busy trying to book them. 🙂
Anyway, an explainer video is a quick and easy way to ‘explain’ a product, service, or idea. It can be anything from a website service to a new invention to a Kickstarter campaign. And no matter how professionally produced a live-action, animated, or whiteboard explainer video is, how effectively it reaches your audience hinges on the quality of the narration.
I’m often asked if an Explainer is the same as eLearning. It is definitely informative and a non-broadcast genre like eLearning. The big difference is that an Explainer promotes a product or service (not unlike a commercial) but eLearning actually teaches you how to do something or use something.
TIP OF THE WEEK
If you have a question about Explainer Videos or anything else related to eLearning, business, or marketing and can’t be bothered with all that pesky typing, here’s something new! Go to VOstrategist.com and look at the left side of the page. Click on the green tab that says “Record Your Question“. Now you can just say your question instead of writing it down. Go ahead, try it. It’s free!
NEWS AND NOTES
Thursday, February 25th @8PM EST: the Edge Studio webinar “Brand Yourself”
Wednesday, March 10th @8PM EST: the VO Strategist VO How-To webinar “Marketing Basics“.
Thursday, March 18th @8PM EST: the Edge Studio webinar “Tax Time!“
Thursday, March 25th @8PM EST: the Edge Studio webinar “The Sales Funnel“
SOLD OUT!!! Sunday, March 28th @5PM EST: The Voice Actors Studio webinar “eLearning Performance Workshop“
QUOTE OF THE WEEK
Tom Dheere is a voice actor with over twenty years of experience narrating just about every type of voiceover you can think of. He also helps voice talents navigate the voiceover industry as the VO Strategist. When not voicing or talking about voicing, he produces the epic sci-fi comic book Agent 1.22.