App narration is one of the many voiceover genres I’ve had the pleasure of participating in. I’m in the middle of narrating my second app right now. The first one I did is called Mind Warrior, a therapeutic app. You can check it out here.
As to my second foray into app narration, since I’m in the middle of doing it I don’t feel comfortable talking about it until it releases. I will say that it’s designed for workplace training, which I think is a great application for an app. See what I did there? 😉
TIP OF THE WEEK
When it comes to preparation and technique, app narration (at least the two I’ve been involved in) seem to fall under the eLearning umbrella.
I don’t think SAG-AFTRA has a contract specifically for app narration, but I’d guess it would fall under the Corporate/Educational (Co-Ed) Category 1 contract. If it’s a gaming app, the Video Game contract may cover it.
The Global Voice Acting Academy Rate Guide has a section on app narration (pasted below for your convenience):Toys, Games, & Mobile Game AppsRate RangeNotesMobile Game Apps – Non-Union (Character)$300-$500/game min – 1hr session max or $200-$300/hr – 2hr minUp to 3-4 voices. $75-$100 per additional voice. Full buyout rate. Session fee may be hourly if recording from a game. Multiple games being recorded in 1 session needs to be charged separately with $300-$500 per game min. Vocally stressful sessions should be limited to 2-hrs.Mobile Game Apps – Union (Character)$825.50/SessionUp to 4hr session up to 3 voices. Rate is per game.Mobile Game Apps – E-Learning Educational$350-$400 for 1-5 finished minutes / $600 up to 10 finished minutes
FYI there are 2.8 million different apps in the Google Play Store and 2.47 million apps in the Apple Store. Not all of them require voice talent, but this could be a genre you may want to investigate to find more voiceover work.
NEWS AND NOTES
Thursday, December 5th @8PM EST: my next Edge Studio “Business and Money 201” webinar topic will be ‘Goals’. In this one-hour webinar, we’ll talk about how to set yourself up for success in 2020 by writing an effective business plan. Click here to sign up.
Saturday, December 7th @5PM: The 11th Annual NYC Voiceover Holiday Extravaganza! Click here to join the festivities at Hurley’s Saloon in New York City!
Wednesday, December 11th @8PM EST: The VO Strategist workshop, “How do I Market my Demo?” In this 90-minute webinar, we will discuss general marketing strategies and some specific tactics to help you determine how to get your voiceover demo into the right hands! Click the link to sign up! https://www.vostrategist.com/events/how-do-i-market-my-demo
Thursday, December 12th @8PM EST: Edge Studio Marketing 201 webinar, ‘Brand Yourself’. In this one-hour webinar, we”l talk about the basics of telling the story that is your voiceover business. Click here to sign up!
The Mid-Atlantic Voice Over (MAVO) conference Mastery Session signup is open! My session, ‘Manage Your Money Like a VO Pro’ will take place Friday, November 6, 2020. These sessions are optional and have a supplementary fee because they are not part of the main MAVO 2020 Conference. These sessions fill up quickly as there is a max of 12-15 so make sure you get your spot! Click here to sign up now!
Saturday, February 1st 2020 @2PM PST: I will be speaking LIVE at the Voice Actors Studio in sunny Las Vegas! The topic is “THE VOICEOVER BUSINESS AND HOW TO ACT LIKE IT”. Registration is now open! Click here to sign up.
March 26-29 2020: I am proud to announce that I am the VO Atlanta 2020 eLearning/narration Track leader! Very soon I will announce my teammates and the sessions we’re offering. Stay tuned…!
QUOTE OF THE WEEK
Tom Dheere is a 20+year veteran of the voice over industry who has narrated thousands of projects for hundreds of clients in over a dozen countries. He is also a voiceover business & marketing consultant known as the VOStrategist and produces the comic book “Agent 1.22”.
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