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Why do people who enter the voiceover industry not understand it?
The voice-over industry is often misunderstood and misconceived by newcomers. Many people who enter this industry have preconceived notions about what it means to be a business, particularly a voice-over business. However, these ideas do not align with the reality of the industry. Additionally, some individuals are hesitant to be considered a business, but being a voice-over artist requires knowledge of taxes, invoicing, negotiating rates, marketing, and content writing, among other things. These skills directly impact decision making and effectiveness as a voice actor.
"The key to making effective decisions in the voice-over business is to have accurate systems of thought." - Tom
How can you understand what it means to run a voiceover business?
The key to making effective decisions in the voice-over business is to have accurate systems of thought. Collecting accurate information from experienced voice actors, genre coaches, demo producers, and marketing & branding experts can help you understand the industry and develop your business as both an artist and a person.
An effective voice-over business anyway is a combination of how you think and how you execute. How you think about yourself, the voiceover industry, and your relationship to it will have a direct influence on how you execute.
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Think Like a Voiceover Business
Don’t know where to start or whose advice to take? Learn how to develop your decision-making skills, weed through distractions, and find strategies and solutions that work for YOU, based on where you are in your career. Don’t just do what someone else says worked for them - find your own answers…
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He's the VO Strategist, a voice over business & marketing coach and demo producer since 2011. Tom Dheere is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.