Why Your Voice Over Website Is Invisible

Tom Dheere

6 minutes ago

3 min read

The day you decided to become a voice actor you probably were (and might still be) broke.

You know you need a bunch of stuff to get your career off the ground.

Home studio? Obviously.

Professional training & demo? If you can afford it, and you better if you want any shot of making this work

Website? That's what people tend to spend the least on and the least attention to.

My guess is that you either built a site yourself or paid for some cheapo website building service. It looks pretty enough on the outside. But your voice over website is doing nothing on the inside to be found.

A Potential Client can't book you if they can't find you. Agents, Direct Marketing, and Pay-to-Play casting sites are important. But for most voice actors, they're not enough to create a sustainable voice over career that will actually pay your bills.

The 5 Categories And Your Voice Over Website

An invisible website damages the long-term health of your voice over business.

Managing an effective career requires balancing the 5 Categories of your voice over business: Cash Flow, Tools, Technique, Marketing, and Health.

Your voice over website straddles the Tools & Marketing categories. It's a Tool you have to create & manage so your can Market yourself more effectively to both the humans and the robots.

If you built your website on your own or farmed it out to your cousin and nobody can find it, it's neither a Tool nor an effective part of your Marketing: it's a digital paperweight.

Farming Vs. Hunting Your Digital Leads

Building a good voice over website is Farming.

Farming means you plant seeds by setting up a site that does the heavy lifting for you over time. A properly built website attracts Potential Clients while you sleep.

But you can't harvest crops if said cheapo website ruins your soil.

Drag-and-drop services look great to the humans, but they do nothing on the backend to make the search engines happy. The robots don't care about your pretty graphics and they don't have ears so they can't hear your demos. All they care about is the structure of your voice actor website, inside & out.

The VO Strategist Website Visibility Protocol

Search algorithms like Bing & Google rank your website based on technical structure and backend authority. You need to prove your Authority to the machines so a human can find your site and listen to your demos.

The Keyword Reality: A Potential Client does not search for vague adjectives. They type targeted terms like "medical explainer voice actor" or "eLearning voice talent" directly into a search bar.
The Hosting Mandate: Many website builders lock you out of the most important settings. You must own your hosting to control your indexability. I moved both www.tomdheere.com and www.vostrategist.com to Wix years ago to keep things organized and give me the SEO control I need. Stop renting space on platforms that hold your business hostage.
The Technophile Trap: There are many of you out there who are avid microphone hoarders and that's awesome. But you still have to keep at least half an eye on what is going on in the website & SEO world of voiceovers. That means making sure the guts of your website tell the robots who you are and why you're so awesome.

Your website needs to be visible. You must have a strategy to pull Potential Clients to your website. Fixing a busted backend means you need my Website Diagnostic. Book one today and let's make your website visible!

This content is designed for working voice actors seeking business help, marketing guidance, website optimization, or mentorship. If you are ready to fix your invisible website, book a strategy session or grab the Website & SEO Playbook today.