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  • VO Strategist shows you how...

    Boost your career as a voice over actor with coaching and business consulting from Tom Dheere at VO Strategist. Learn strategies to succeed in the voiceover industry. Business and Marketing Consultant for Voice Actors in NYC, LA, and Nationwide Hi, I’m Tom Dheere, Your Voice Over Business and Marketing Guide. With over 30 years of experience in the industry, I help voice actors of all experience levels transition from struggling starving artist to savvy CEO that consistently books the voice over work of their dreams. My mission is to help you hone your marketing skills, develop your business, and navigate the competitive world of voice acting with confidence. Whether you're just starting out or looking to take your voice acting career to the next level, I offer personalized business & marketing coaching and mentorship designed to give you the tools you need to succeed. Book Free Consult Let me help you refine your business and build a sustainable, successful voice acting career. Why Choose Voice Over Coaching with Tom Dheere As a working voice actor with over two decades of experience, I understand the unique challenges of building a career in this competitive industry. My coaching is shaped not only by my performance background but also by my expertise in business development for voice actors, giving you the tools to succeed both behind the mic and in managing your career. I’ve been where you are, navigating the ups and downs of auditions, bookings, and client relationships, and I’m committed to helping you reach your fullest potential. Since 2011, I’ve worked with hundreds of students across the globe, helping them refine their craft, sharpen their business skills, and create thriving voice over careers. With a Bachelor of Fine Arts in Acting and Directing from Montclair State University and training from industry leaders in both performance and business strategy, I bring a well-rounded approach to coaching that’s practical, supportive, and results driven. Learn about my background here An introduction to The World of Voice Acting Business Coaching for Voice Actors Marketing & Branding Consulting for Voice Actors Personalized Advice & Guidance My Coaching Services For Voice Actors My coaching sessions are tailored to meet the needs of every voice actor, whether you're looking to grow your business, start from scratch, or update your business model. With personalized one-on-one sessions, I provide actionable insights and feedback to help you achieve your career goals. Services include: Voiceover Business & Marketing Diagnostics I will evaluate your current strengths & opportunities for improvement. Book This Ongoing Mentorship We'll meet every month to keep you on track with your career and goals. You must book a Diagnostic Session before applying for mentorship. Book This Strategy Sessions Schedule one-on-one sessions to get your voiceover questions answered... Book This AI Strategy Session Curious about AI or terrified of it? Book a session and I can empower you to fight it, embrace it, or learn to live with it. Book This Stream Videos Here: WATCH YOUTUBE VIDEOS All Categories $ Subscribe Subscribe Voice Over How-to: The World of Voice Overs The world of voice-over can seem both exciting and overwhelming, filled with conflicting advice and promises of quick success. "The World of Voice Overs" is a no-nonsense, foundational workshop designed to give aspiring and new talent a clear and actionable framework for building a sustainable career. This isn't about finding a gimmick; it's about building a business from the ground up. This free How-To is built on two core concepts: the "4 Pillars" you must construct to have a professional presence, and the "3 Portals" you must navigate to find work. You'll move from wondering "where do I start?" to having a confident plan. In this video, you will learn: The 4 Pillars of a VO Business: A deep dive into the essentials of professional Training, a killer Demo, a client-focused Website, and a functional Home Studio. The 3 Portals to Opportunity: Understand the distinct strategies for getting work through Agents & Representation, Online Casting Sites, and Direct Marketing. The Craft of Performance: Discover why voice acting is acting, and learn the key performance questions to ask to bring any script to life, from commercials to eLearning. The Business of the Business: Get a clear breakdown of how you get paid, including the critical difference between session and usage fees, and why an AI clause is non-negotiable in 2025. The CEO of You, Inc.: Learn the mindset required to manage your finances, your tools, and your instrument as a freelance business owner. After watching this video, you will be not just inspired, but equipped with a realistic understanding of the industry and a concrete plan for your next steps. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 Voice Over How-to: Indirect Marketing Decoded Stop Chasing One Client at a Time: Indirect Marketing Decoded Most voice actors are exhausted because they’re playing the Direct Marketing like an unpaid assistant to their own business. If you 're worried about where your next booking is coming from, it’s probably because you’re only hunting instead of fishing. In this How-To Video we look at the actual data behind building a brand that pulls Voice Seekers to you. We are shifting the focus from being busy to being strategic. What You’ll Learn: Feeding the Robots vs. Charming the Humans: Why your marketing has two jobs and how to balance them so the machine finds you and the person trusts you. SEO, GEO, and AEO: The "Search Game" has evolved into the "Answer Game." We break down how to get cited in AI summaries rather than just buried in "10 blue links". Optimizing for Entities: Why keywords are legacy thinking and how to prove to Google’s AI that you are a real human with real expertise. The "Farmer" Analogy: Why you can't plant a seed today and eat a salad tomorrow, and how to fertilize your digital soil for long-term growth. Rented vs. Owned Land: The strategic difference between your social media profiles and your website. If you don't have a CEO mindset, you're just a yutz with a microphone. This video gives you the framework to move from the Crawl phase into the Walk phase of your career. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 Voice Over How-To Direct Marketing Decoded Direct Marketing Isn't Better, It’s Just More Control. Direct marketing has the potential to be the most profitable arm of your voice-over business, yet most talent do it in a way that makes Voice Seekers want to hit the "Report Spam" button. In "Direct Marketing Decoded", we strip away the hustle culture myths and look at the hard data of lead generation. We explore the 3 Portals of the VO industry (Representation, Online Casting, and Self-Marketing) and show you how to use them as a unified ecosystem rather than isolated silos. What You’ll Master: The "Hunt vs. Fish" Strategy: Why you need both Inbound (SEO) and Iutbound (Direct) marketing to build a resilient career. The Must-Haves: Why an optimized website and a robust CRM are the only way to handle the "Poopy Grown-up Stuff" like a CEO. AI as Your Intern: How to use LLMs to summarize company wins and craft "Not-About-Me" openings that actually get read. The Anatomy of a Cold Email: A breakdown of subject lines that bypass filters and CTAs that don't smell like desperation. Metric Reality Check: Why "Open Rates" are often lies told by security bots and how to track the only metric that matters: ROI. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 Voice Over How-To LinkedIn Decoded The Problem: You are likely spending hours on Twitter, Instagram, or Facebook trying to "build a following," hoping a client will stumble upon your content. But the data shows that voice seekers aren't scrolling TikTok for talent—they are vetting professionals on LinkedIn. If your profile reads like a desperate resume, you are losing money. This How-To video isn't a fluff piece on "personal branding." This is a tactical breakdown of how to treat your voice over business as a B2B service provider. We are shifting your operation from "Employee Mindset" to "Business Owner Mindset." In this video, we cover: The "Career Suicide" Audit: Why I fired my Facebook group to focus 100% on LinkedIn (and the ROI that followed). The "One Profile" Policy: Why hiding your past job history is a mistake—and how to turn your previous career into a lucrative VO niche. Hunting vs. Fishing: A dual-threat system. "Hunting" protocols for sending non-spammy, high-converting connection requests, and "Fishing" strategies for content that attracts clients to you. The "Insider" DM: Templates for messages that prove you understand the client's pain points (e.g., the Q4 training panic). Who this is for: Freelance voice actors who are ready to build direct client relationships. Watch Preview Watch Preview $ Buy from $9.99 Buy from $9.99 Your VO Blogging Strategy The SEO Secret Weapon for Voice Actors. Why blog? Because Google loves fresh content. A strategic blog can drive traffic to your website while you sleep. This video teaches you how to write content that answers your clients' questions, establishes your expertise, and boosts your ranking in search results. You'll learn how to overcome the "Three-Headed Dragon" of fear: "I'm not an expert," "I have no ideas," and "Why would anyone read me?" You will walk away with: The "5-Bucket System" for endless, high-value blog ideas. A simple, repeatable template for structuring every post. Actionable SEO tactics (H2s, alt text, keyword variations) that Google loves. The strategy for promoting your blog on social media (Tip: The link doesn't go in the post). The confidence to use your unique voice and write about your voice over journey to inspire and connect with peers and clients. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 Voice Over How-To Voice Over Marketing 101 The Antidote to "Audition Burnout." Sick of relying on casting sites (and their algorithms) to decide if you work today? Direct marketing one way to take back control. You don't need a $500 seminar to learn the basics of outreach. You need a clear process. This video strips away the complexity and gives you the "Who, What, Where, and How" of finding your own clients. Stop waiting for the phone to ring. Learn how to pick it up. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 Voice Over How-To Voice123 Decoded The Voice123 algorithm isn't magic. It's math. And you don't need to pay $300 to learn it. There are two ways to succeed on Voice123... The Expensive Way. Pay hundreds of dollars for long courses or hire consultants to "fix" your profile for you. The Smart Way. Learn exactly how the search engine works and take control of your own profile for a fraction of the cost. Voice123 Decoded is the no-nonsense, DIY guide for voice actors who want to book work, not just take classes. I don’t give you fluff. I give you the data-driven strategy I use to maintain a top-tier ROI. In this deep-dive training, you will learn: The "Ranking Score" Reality: How to manipulate the algorithm to get in front of the right buyers. Profile SEO: The specific keywords and formatting that turn a "skipper" into a listener. The Sample Strategy: Why your demos are failing and how to optimize your samples to capture specific searches. Smart Bidding: how to effectively bid on projects. Stop guessing. Stop overpaying. Start optimizing. Watch Preview Watch Preview $ Buy $29.99 Buy $29.99 Freelancer How-to: VO Business 101: Plan Like a Business A Dream Without a Plan is Just a Wish. Here is the Blueprint. Most voice actors fail because they treat their career like a lottery ticket. They buy a mic, audition, and hope. You don't need "hope." You need a business plan. While other coaches charge premium rates to talk about "mindset," this video gives you the structural reality of running a freelance business. We cover the unsexy but profitable details that art school skipped: business plans, goal-setting, and the 4 Pillars of a sustainable voice over career. Includes: The actual "Business Roadmap" template to get you from amateur to CEO. What it's like to work with me: "Tom is a great resource for ideas on organizing one’s business." Melissa Exelberth Voiceover Actor & Narrator Upcoming Events Mon, Oct 19 New England Narrator Retreat 2026 / Warren Conference Center and Inn ATTEND Oct 19, 2026, 4:00 PM EDT – Oct 21, 2026, 5:30 PM EDT Warren Conference Center and Inn, 529 Chestnut St, Ashland, MA 01721, USA The New England Narrator Retreat! Take your craft and your career to new heights in a relaxed atmosphere of camaraderie and community. Great coaches, super publishers, and wonderful narrators all await! The workshop is at The Warren Center, 529 Chestnut Street, Ashland, MA. *Single rooms sold out* Subscribe to my blog to learn more about the voice over industry 1 2 3 4 5 Cash Flow MARKETING Technique Tools Health

  • Studio Gear & Recommendations

    Explore top voice over microphones, book picks, and trusted partners. VOStrategist shares expert-approved gear for your voice over studio success. Paid Links Studio Gear, Book Recommendations, and Approved Partners Welcome to the ultimate resource for voice actors! Here you’ll find studio gear, must-read books, and helpful tools to elevate your voiceover business. I have partnered with some incredible companies to offer exclusive discounts just for you! Studio Gear Recommendations You can be the most talented voice actor in the world, but if your gear sucks, you're not going to sound good. Period. A quality microphone, a solid audio interface, and a pair of headphones you can trust are the bare minimum. And don’t get me started about acoustical treatment! When your booth is dialed in, and you’ll notice the difference in every recording. The gear I recommend has a wide variety of budgets in mind to make sure you sound your best! Tom's Gear Picks VO Accessories, Headphones & Booth Essentials EXPLORE MORE GEAR LIKE THIS Recommended Voice Over Microphones EXPLORE MORE GEAR LIKE THIS VO Audio Interfaces, Hardware & Laptops EXPLORE MORE GEAR LIKE THIS As an Amazon Associate, I earn from qualifying purchases. Book Recommendations These books changed my life. Some of them hit me so hard that I actually felt nauseous because they forced me to face some tough truths. If you’re serious about leveling up your voiceover game and your life, you need to read books like Atomic Habits and Voice Over Legal. Books like these aren’t just for voice actors. They’re for anyone who wants to stop messing around and start making real progress. Tom's Recommended Reading Playbooks & Courses Atomic Habits EXPLORE MORE BOOKS LIKE THIS Voice Over Legal EXPLORE MORE BOOKS LIKE THIS You’ve got your studio gear dialed in; now you need the strategies to book the work. I’ve developed and co-produced these deep-dive playbooks & courses with industry veterans to solve three specific problems: mastering the Voice123 algorithm, building a resilient direct marketing pipeline, and breaking into the video game voiceover market. No fluff, just the step-by-step frameworks and actionable strategies you need to run a profitable, sustainable voice over business. Tom's Playbooks & Courses The Website & SEO Playbook is the operational blueprint to build a digital storefront for the modern voiceover market. No vague theories or guaranteed success myths. Just a practical, step-by-step framework. LEARN MORE Master Direct Marketing by learning the exact lead generation, client conversion, and outreach strategies you need to turn prospects into paying voiceover clients. LEARN MORE This nearly four-hour video course delivers the actionable business strategies, outbound marketing techniques, and industry insights you need to break into the video game voiceover market and actually sustain a career. LEARN MORE The Voice123 Playbook is the system I use to keep my profile consistently in the top 10%–20%. LEARN MORE Affiliate Marketing Partners It can be incredibly confusing to figure out what actually works for your voice over business. That’s why I’ve partnered with these brands. They get it, and they deliver real value. Whether you’re looking for high quality training, apps, or marketing tools to move your career forward, these partners can help. Many of them also offer solid discounts, so you don’t have to overspend to get access to tools that actually make a difference. Voice123 Use this link to get a discount on the $495, $888, or $2300 plan. New users only! George the Tech Use “GTTVOS10OFF” for 10% discount on your remote or onsite support! VO Planet Use "VOSVOP25" to get $25 off any Strategy Session, where you can take your voiceover to the next level! Tennessee Voice Over TNVO offers a structured VO program designed to help voice talent build skills, find their niche, and succeed in the industry. ZOOM Use this link to get 15% off your Workplace Pro Subscription. Apollo Apollo is a fantastic CRM & Chrome extension to help voice actors find contacts! Quickbooks QuickBooks keeps everything organized in one place, so you’re tax ready all the time. vidIQ vidIQ is a powerful, all-in-one YouTube growth tool. Capsule Capsule CRM helps you organize contacts, track sales and automate managing your work. If you have any questions or need personalized guidance, I’m here to help. Feel free to reach out to discuss studio gear, career advice, or any other voiceover needs. Let’s work together to make your voiceover business thrive! Be sure to check out my blog for valuable insights, tips, and updates on the voiceover industry. And if you’re ready to take the next step, book a free consultation or explore my full range of services here: Blog Services Book Free Consult

  • Contact a Top Voice Actor Coach | VOstrategist | NYC

    Connect with voice actor coach Tom Dheere/VOstrategist. Get expert guidance to launch or grow your voiceover career. Reach out today to start your journey. Frequently asked questions Getting Started in Voice Over Training & Demos Equipment & Home Studio The Business of Voice Over FAQ How do I become a voice actor? How old do I need to be to start voice acting? Do I need a specific accent or voice type to be successful? How much money do I need to invest to get started doing voice-over? Can I do voice over part-time while keeping my day job? What are the different types of voice over work (e.g., commercial, animation, corporate)? CONTACT Want to learn more about how to start or improve your voiceover business? Drop me a line! SEND Thanks for reaching out! +1 (973) 216-3808 Tom@TomDheere.com New York, NY

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Blog Posts (269)

  • How To Find A Reputable Voice Over Coach

    Finding a legitimate voice over coach means vetting them as both a voice actor who currently books work regularly and as a coach who isn't selling snake oil. If you're one of my lovely, loyal, current subscribers, you already know & trust me and I thank you for that!. But if you are a first-time reader who just found this blog via Google, one of the chatbots, or a recommendation from a friend, do not hand me your credit card yet! After you read this blog, go to www.tomdheere.com. Vet me as a working actor before considering working with me as The VO Strategist. I'm saying this because I've been noticing an increasing risk in the voice over industry. Too many talent pay for advice from unqualified guides without proper vetting. They see some goofball or predator on TikTok "keeping it real" and they just hand over their money. The Real Danger Of An Unverified Voice Over Coach The internet is flooded with self-proclaimed voice over experts who lack real-world voice acting experience. They are perfectly comfortable charging you thousands of dollars for outdated marketing strategies or crappy demos. Sometimes their teaching can actually damage your career. I recently watched a YouTube video from a voice over coach. They recommended using a web scraper on Voice123 and Voices.com to help screen auditions. DON'T DO THAT!!! Using a scraper is a blatant violation of the Terms of Service for both Voice123 and Voices.com. Following that terrible advice will get you permanently banned. The list of people actually qualified to hand out sound, current voice over advice is incredibly short. That means you shold vet everyone, including me. The Demo Mill Trap I recently sat down with Anne Ganguzza on the VO Boss podcast to discuss this very problem. Our conversation highlighted another massive red flag: coaches who push you into recording a demo after too few sessions. It happens every single day. A beginner books a consult. The coach tells them they have a great voice. Two weeks later, they're laying down a demo. And the final product sounds exactly like an AI voice because the talent was unequipped to perform. A reputable coach knows that the thickness of your vocal folds does not dictate whether you are an engaging storyteller. Use my Four-Layer Cake of Training Protocol. If your coach skips these steps just to make a quick buck, they're running a demo mill. Do not walk away. Run! The VO Strategist Coach Verification Protocol You must vet every voice over coach before you invest in any kind of program. Look past the charming personality and analyze the data. Verification Metric The Hype Trap The Tested Standard Market Currency Relies on historical strategies from 2015 that are now obsolete. Actively auditions and navigates the 2026 digital ecosystem. Operational Proof Has hidden, outdated, or non-existent professional demos. Maintains a visible and active creative product you can hear right now. Business Logic Assures success using vague emotional formulas. Focuses heavily on data, analysis, and informed risk management. Entry Standards Pushes immediate demo production to close a sale. Requires an initial consultation to level-set expectations and test cold-reading skills. Great public speaking builds a brand, but brands mean nothing if the business mode is flawed or predatory. The Strategy Health Check Working with a voice over coach is a business decision. Demand the receipts. Verify the operator. Cyberstalk their website & social media profiles to make sure they are the real deal. Ensure the coach is actually walking the path and not leading you down one just to take your money. If you discover a coach and you're not sure if they're legit, book a free 15-minute consult with me and we can figure it out together! From my village to yours, this is Tom Dheere, the VO Strategist. As the VO Strategist, Tom Dheere has provided voice over business & marketing coaching since 2011. He's also a voice actor with over 30 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22. This content is specifically designed for voice actors ranging from absolute beginners in the Crawl phase to top-tier veterans in the Run phase who seek concrete business diagnostics, mentorship, and sustainable independent career growth.

  • How to Become an Anime Voice Actor: A Realistic Guide

    The Dream and the Reality of Becoming an Anime Voice Actor Anime has captivated audiences worldwide, sparking dreams in many to lend their voices to beloved characters. While the allure is undeniable, the path is complex, fraught with challenges, and a prime target for predators looking to fleece newcomers via demo mills. If you want to become an anime voice actor without getting scammed, you have to treat it as a profession from Day One. Quick Steps Take both acting (theater/on-camera) and voice acting classes to master character development and storytelling. Invest in professional home studio equipment and establish audio reliability standards. Record a character voiceover demo reel with a reputable coach. Avoid high-pressure sales pitches for cookie-cutter reels. Audition for indie animation and ADR dubbing studios via free online casting sites and self-marketing. The First Step: Self-Assessment Before diving headfirst into equipment or auditions, audit your skills. Anime is an athletic form of acting. You must possess a versatile vocal range, portray intense emotional arcs without strain, and have a foundational grasp of script analysis. Passion is the fuel, but sustainable vocal technique and acting chops are the engine. Get storytelling training before you drop thousands on a demo. The Business Reality Check As an anime voice actor, you are an independent contractor, the CEO of your own brand. Anime dubbing is notoriously grueling work and frequently pays some of the lowest indie rates in the industry. To survive, you must understand the true gatekeepers you are marketing to: The Developers and Studios: The creators who build the Intellectual Property (IP). Audio Production Houses: Facilities handling dubbing translation, recording, and editing. Casting Directors: The human ears running auditions and managing performance integrity. Talent Agents: Gatekeepers managing curated rosters for major anime accounts. Building Your Anime Portfolio: The Crawl, Walk, Run Framework To build a sustainable voice over business and a strong portfolio, use this framework: Phase 1: Crawl (Years 0-2): Focus on foundational technique, home studio setup, and asking: Am I viable? Phase 2: Walk (Years 2-5): Optimize self-marketing strategies, master CRM protocols, and build peer-to-peer relationships. Phase 3: Run (Years 5+): Move into premium representation and scale your operations to major studios. Case Study: How I booked Red Dead Redemption Let's use my own 30+ years of experience for a quick business breakdown. I have voiced characters in major titles like Red Dead Redemption and Inspector Gadget: Mad Time Party. How did I book Red Dead Redemption? Spoiler alert: it was not because I uploaded a raw MP3 to a generic casting site or got "discovered" on a game show. It happened because of long-term professional relationships, talent agencies, and casting directors who knew my skills & reliability long before I stepped into the booth to lay down those tracks. The business side of voice over is not a distraction from the art. It's the vehicle that gets your voice in front of the people holding the contracts. If You Really Want To Become An Anime Voice Actor, Do This... Hint: It is not parking your overpriced demo on a casting site & praying, and it is not some fan forum waiting to be discovered. I don't produce voice over demos, and I don't teach an expensive VIP masterclass. I have over 15 years of experience coaching the actual business mechanics of the voice over industry, and I want to give you a insurance policy for your career. If you are tight on funds, don't waste money guessing. Instead of dropping thousands of dollars on a rushed demo reel, let's run a VO Business Diagnostic to audit your studio space, your technical setup, and your business plan to see if your business is actually viable. If you are tired of guessing, let's look at the data. Want More Tools In Your Voice Over Toolkit? Stop guessing which microphones, hardware, software, and books are worth your investment! I’ve built a curated resource page with professional tools I trust that will both save time and help you make smart decisions for your business. As an affiliate partner, I may earn from qualifying purchases at no extra cost to you. Get my curated list of essential VO tools here. AND Check out my VO How-To Library! Want to stream as many How-To videos as you want? Get a Video Subscription - use code FORWARD for 20% off your first month! Don't know where to start? Let's chat. Grab 15 minutes with me for free - let's see what your business needs... As the VO Strategist, Tom Dheere has provided voice over business & marketing coaching since 2011. He's also a voice actor with over 30 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

  • Identifying Voice Over Business Bottlenecks

    A bottleneck is any point of congestion that stops your forward momentum. Think of it as a traffic jam for your career. If you want to make a living behind the mic in todays' market, you must identify exactly what is stopping your progress. I see this all the time. Voice actors come to me frustrated. They tell me they can't book any work. They assume something is wrong with their marketing. But it often turns out their audition technique is lacking. Or their audio quality fails the basic industry standards. They misdiagnose the problem and that costs them time & money. Bottleneck In Your Business Model The fastest way to fix a stalled voice over career is to do a breakdown of your operations. Do this by evaluating your business across the five categories (thanks, Dan Duckworth!). Cash Flow: You don't have the money to run your business. Tools: You lack the right equipment, or you don't know how to use the equipment you have. Technique: Your foundational voice over training is weak. Maybe you need coaching in certain genres that don't excite you but will make you money. Marketing: You struggle to build a straegy. Maybe you can't execute campaigns effectively via email or social media. Health: You aren't in the physical, mental, or emotional shape required to run a competitive freelance business. Bottlenecks In Your Portals Every audition you get comes through one of three portals. Each portal carries its own set of challenges. Representation: This includes talent agents, managers, and casting directors. A bottleneck here usually means your not good enought to land an eagent yet. Maybe yo udo have an agent but you just can't book anything. Online Casting Sites: This covers both free rosters and Pay-to-Play platforms like Voice123 or Backstage. A bottleneck here is usually understanding how to feed the algorithms. Self-Marketing: This is divided into Direct Marketing and Indirect Marketing. Direct Marketing means sending targeted emails to a Voice Seeker. Indirect Marketing involves utilizing SEO, blogging, and social media. If your self-marketing is stalled, you are likely confusing Farming Vs. Hunting. Hunting is sending out a cold email today to book a job tomorrow. Farming is writing a blog post today to attract an instructional designer six months from now. Both are required. But mixing up the timelines will choke your pipeline completely. Breaking Your Voice Over Business Bottlenecks Education fixes many of these issues. Others require money or time. And some simply demand a massive shift in your mindset. The first step is always an accurate diagnosis. You can't fix a leaky roof if you are busy repairing the basement. Finding the exact source of the leak is tricky when you are inside the house. I can help you spot the problem. I run comprehensive business diagnostics for voice actors every single week. We look at your cash flow, your technique, and your marketing strategy. Then we map out a targeted plan to remove the congestion and scale your income. Book a strategy session today and let's get your career moving again. As the VO Strategist, Tom Dheere has provided voice over business & marketing coaching since 2011. He's also a voice actor with over 30 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22. This content is specifically designed for voice actors ranging from beginners in the Crawl phase to established veterans in the Run phase who require concrete business diagnostics, mentorship, and strategic growth solutions.

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Services (9)

  • Voice Over Website Diagnostic

    Your voice over website is your digital storefront, and you have about five seconds to make a good impression on a busy producer. Is it actively inviting clients in, or is your layout accidentally driving creative directors away? The Website Diagnostic is for you if: You don't know if your site architecture matches a casting director or media producer's eyeballs. You wonder if your copy is too generic to rank in modern AI search and traditional SEO. You suspect your voice over demos are buried, unoptimized for mobile, or hard for human buyers and AI scrapers to find. In this 20-minute session, we’ll do an exhaustive, top-to-bottom audit of your voice over website. We’ll analyze everything from visual branding and user experience (UX) to demo player placement, messaging, and the friction points in your call-to-action (CTA). You'll walk away with: • A clear, prioritized optimization list to improve user navigation and make your audio assets more accessible. • Blunt, honest feedback on your brand positioning, target client personas, and copywriting structure. • Technical and strategic adjustments to turn your site into a high-converting portfolio that captures inbound B2B leads. • A written summary delivered right to your inbox

  • Free Consult

    Ready to stop spinning your wheels and treat your voice over craft like a real business? Book a free 15-minute session to map out your biggest operational hurdles. Whether you are struggling to build a B2B direct marketing pipeline, trying to organize your freelance CRM, or wondering how to adapt your business model to the AI-hybrid marketplace, this call is your zero-risk starting point. Check my availability below and pick a date and time to get a clear, actionable look at where your business is today and how to scale it tomorrow.

  • Genre Exploration Coaching Session

    Everyone does better with help - upgrade your reads with feedback and advice from the VO Strategist. We'll connect via the method of your choice, and work on genre specifics, including sub-genres, vernacular, intonation and delivery, and more! Pay per session or purchase up front as part of a Demo Package.

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