Explore top voice over microphones, book picks, and trusted partners. VOStrategist shares expert-approved gear for your voice over studio success. Paid Links Studio Gear, Book Recommendations, and Approved Partners Welcome to the ultimate resource for voice actors! Here you’ll find studio gear, must-read books, and helpful tools to elevate your voiceover business. I have partnered with some incredible companies to offer exclusive discounts just for you! Studio Gear Recommendations You can be the most talented voice actor in the world, but if your gear sucks, you're not going to sound good. Period. A quality microphone, a solid audio interface, and a pair of headphones you can trust are the bare minimum. And don’t get me started about acoustical treatment! When your booth is dialed in, and you’ll notice the difference in every recording. The gear I recommend has a wide variety of budgets in mind to make sure you sound your best! Tom's Gear Picks VO Accessories, Headphones & Booth Essentials EXPLORE MORE GEAR LIKE THIS Recommended Voice Over Microphones EXPLORE MORE GEAR LIKE THIS VO Audio Interfaces, Hardware & Laptops EXPLORE MORE GEAR LIKE THIS As an Amazon Associate, I earn from qualifying purchases. Book Recommendations These books changed my life. Some of them hit me so hard that I actually felt nauseous because they forced me to face some tough truths. If you’re serious about leveling up your voiceover game and your life, you need to read books like Atomic Habits and Voice Over Legal. Books like these aren’t just for voice actors. They’re for anyone who wants to stop messing around and start making real progress. Tom's Recommended Reading Playbooks & Courses Atomic Habits EXPLORE MORE BOOKS LIKE THIS Voice Over Legal EXPLORE MORE BOOKS LIKE THIS You’ve got your studio gear dialed in; now you need the strategies to book the work. I’ve developed and co-produced these deep-dive playbooks & courses with industry veterans to solve three specific problems: mastering the Voice123 algorithm, building a resilient direct marketing pipeline, and breaking into the video game voiceover market. No fluff, just the step-by-step frameworks and actionable strategies you need to run a profitable, sustainable voice over business. Tom's Playbooks & Courses Master Direct Marketing by learning the exact lead generation, client conversion, and outreach strategies you need to turn prospects into paying voiceover clients. LEARN MORE This nearly four-hour video course delivers the actionable business strategies, outbound marketing techniques, and industry insights you need to break into the video game voiceover market and actually sustain a career. LEARN MORE The Voice123 Playbook is the system I use to keep my profile consistently in the top 10%–20%. LEARN MORE Affiliate Marketing Partners It can be incredibly confusing to figure out what actually works for your voice over business. That’s why I’ve partnered with these brands. They get it, and they deliver real value. Whether you’re looking for high quality training, apps, or marketing tools to move your career forward, these partners can help. Many of them also offer solid discounts, so you don’t have to overspend to get access to tools that actually make a difference. Voice123 Use this link to get a discount on the $495, $888, or $2300 plan. New users only! George the Tech Use “GTTVOS10OFF” for 10% discount on your remote or onsite support! VO Planet Use "VOSVOP25" to get $25 off any Strategy Session, where you can take your voiceover to the next level! Tennessee Voice Over TNVO offers a structured VO program designed to help voice talent build skills, find their niche, and succeed in the industry. ZOOM Use this link to get 15% off your Workplace Pro Subscription. Apollo Apollo is a fantastic CRM & Chrome extension to help voice actors find contacts! Quickbooks QuickBooks keeps everything organized in one place, so you’re tax ready all the time. vidIQ vidIQ is a powerful, all-in-one YouTube growth tool. Capsule Capsule CRM helps you organize contacts, track sales and automate managing your work. If you have any questions or need personalized guidance, I’m here to help. Feel free to reach out to discuss studio gear, career advice, or any other voiceover needs. Let’s work together to make your voiceover business thrive! Be sure to check out my blog for valuable insights, tips, and updates on the voiceover industry. And if you’re ready to take the next step, book a free consultation or explore my full range of services here: Blog Services Book Free Consult

Boost your career as a voice over actor with coaching and business consulting from Tom Dheere at VO Strategist. Learn strategies to succeed in the voiceover industry. Business and Marketing Consultant for Voice Actors in NYC, LA, and Nationwide Hi, I’m Tom Dheere, Your Voice Over Business and Marketing Guide. With over 30 years of experience in the industry, I help voice actors of all experience levels transition from struggling starving artist to savvy CEO that consistently books the voice over work of their dreams. My mission is to help you hone your marketing skills, develop your business, and navigate the competitive world of voice acting with confidence. Whether you're just starting out or looking to take your voice acting career to the next level, I offer personalized business & marketing coaching and mentorship designed to give you the tools you need to succeed. Book Free Consult Let me help you refine your business and build a sustainable, successful voice acting career. Why Choose Voice Over Coaching with Tom Dheere As a working voice actor with over two decades of experience, I understand the unique challenges of building a career in this competitive industry. My coaching is shaped not only by my performance background but also by my expertise in business development for voice actors, giving you the tools to succeed both behind the mic and in managing your career. I’ve been where you are, navigating the ups and downs of auditions, bookings, and client relationships, and I’m committed to helping you reach your fullest potential. Since 2011, I’ve worked with hundreds of students across the globe, helping them refine their craft, sharpen their business skills, and create thriving voice over careers. With a Bachelor of Fine Arts in Acting and Directing from Montclair State University and training from industry leaders in both performance and business strategy, I bring a well-rounded approach to coaching that’s practical, supportive, and results driven. Learn about my background here An introduction to The World of Voice Acting Business Coaching for Voice Actors Marketing & Branding Consulting for Voice Actors Personalized Advice & Guidance My Coaching Services For Voice Actors My coaching sessions are tailored to meet the needs of every voice actor, whether you're looking to grow your business, start from scratch, or update your business model. With personalized one-on-one sessions, I provide actionable insights and feedback to help you achieve your career goals. Services include: Voiceover Business & Marketing Diagnostics I will evaluate your current strengths & opportunities for improvement. Book This Ongoing Mentorship We'll meet every month to keep you on track with your career and goals. You must book a Diagnostic Session before applying for mentorship. Book This Strategy Sessions Schedule one-on-one sessions to get your voiceover questions answered... Book This AI Strategy Session Curious about AI or terrified of it? Book a session and I can empower you to fight it, embrace it, or learn to live with it. Book This Stream Videos Here: WATCH YOUTUBE VIDEOS All Categories $ Subscribe Subscribe Voice Over How-to: The World of Voice Overs The world of voice-over can seem both exciting and overwhelming, filled with conflicting advice and promises of quick success. "The World of Voice Overs" is a no-nonsense, foundational workshop designed to give aspiring and new talent a clear and actionable framework for building a sustainable career. This isn't about finding a gimmick; it's about building a business from the ground up. This free How-To is built on two core concepts: the "4 Pillars" you must construct to have a professional presence, and the "3 Portals" you must navigate to find work. You'll move from wondering "where do I start?" to having a confident plan. In this video, you will learn: The 4 Pillars of a VO Business: A deep dive into the essentials of professional Training, a killer Demo, a client-focused Website, and a functional Home Studio. The 3 Portals to Opportunity: Understand the distinct strategies for getting work through Agents & Representation, Online Casting Sites, and Direct Marketing. The Craft of Performance: Discover why voice acting is acting, and learn the key performance questions to ask to bring any script to life, from commercials to eLearning. The Business of the Business: Get a clear breakdown of how you get paid, including the critical difference between session and usage fees, and why an AI clause is non-negotiable in 2025. The CEO of You, Inc.: Learn the mindset required to manage your finances, your tools, and your instrument as a freelance business owner. After watching this video, you will be not just inspired, but equipped with a realistic understanding of the industry and a concrete plan for your next steps. Watch Preview Watch Preview $ Buy from $9.99 Buy from $9.99 Voice Over How-to: Indirect Marketing Decoded Stop Chasing One Client at a Time: Indirect Marketing Decoded Most voice actors are exhausted because they’re playing the Direct Marketing like an unpaid assistant to their own business. If you 're worried about where your next booking is coming from, it’s probably because you’re only hunting instead of fishing. In this How-To Video we look at the actual data behind building a brand that pulls Voice Seekers to you. We are shifting the focus from being busy to being strategic. What You’ll Learn: Feeding the Robots vs. Charming the Humans: Why your marketing has two jobs and how to balance them so the machine finds you and the person trusts you. SEO, GEO, and AEO: The "Search Game" has evolved into the "Answer Game." We break down how to get cited in AI summaries rather than just buried in "10 blue links". Optimizing for Entities: Why keywords are legacy thinking and how to prove to Google’s AI that you are a real human with real expertise. The "Farmer" Analogy: Why you can't plant a seed today and eat a salad tomorrow, and how to fertilize your digital soil for long-term growth. Rented vs. Owned Land: The strategic difference between your social media profiles and your website. If you don't have a CEO mindset, you're just a yutz with a microphone. This video gives you the framework to move from the Crawl phase into the Walk phase of your career. $ Buy from $9.99 Buy from $9.99 Voice Over How-To Direct Marketing Decoded Direct Marketing Isn't Better, It’s Just More Control. Direct marketing has the potential to be the most profitable arm of your voice-over business, yet most talent do it in a way that makes Voice Seekers want to hit the "Report Spam" button. In "Direct Marketing Decoded", we strip away the hustle culture myths and look at the hard data of lead generation. We explore the 3 Portals of the VO industry (Representation, Online Casting, and Self-Marketing) and show you how to use them as a unified ecosystem rather than isolated silos. What You’ll Master: The "Hunt vs. Fish" Strategy: Why you need both Inbound (SEO) and Iutbound (Direct) marketing to build a resilient career. The Must-Haves: Why an optimized website and a robust CRM are the only way to handle the "Poopy Grown-up Stuff" like a CEO. AI as Your Intern: How to use LLMs to summarize company wins and craft "Not-About-Me" openings that actually get read. The Anatomy of a Cold Email: A breakdown of subject lines that bypass filters and CTAs that don't smell like desperation. Metric Reality Check: Why "Open Rates" are often lies told by security bots and how to track the only metric that matters: ROI. $ Buy from $9.99 Buy from $9.99 Voice Over How-To LinkedIn Decoded The Problem: You are likely spending hours on Twitter, Instagram, or Facebook trying to "build a following," hoping a client will stumble upon your content. But the data shows that voice seekers aren't scrolling TikTok for talent—they are vetting professionals on LinkedIn. If your profile reads like a desperate resume, you are losing money. This How-To video isn't a fluff piece on "personal branding." This is a tactical breakdown of how to treat your voice over business as a B2B service provider. We are shifting your operation from "Employee Mindset" to "Business Owner Mindset." In this video, we cover: The "Career Suicide" Audit: Why I fired my Facebook group to focus 100% on LinkedIn (and the ROI that followed). The "One Profile" Policy: Why hiding your past job history is a mistake—and how to turn your previous career into a lucrative VO niche. Hunting vs. Fishing: A dual-threat system. "Hunting" protocols for sending non-spammy, high-converting connection requests, and "Fishing" strategies for content that attracts clients to you. The "Insider" DM: Templates for messages that prove you understand the client's pain points (e.g., the Q4 training panic). Who this is for: Freelance voice actors who are ready to build direct client relationships. Watch Preview Watch Preview $ Buy from $9.99 Buy from $9.99 Your VO Blogging Strategy The SEO Secret Weapon for Voice Actors. Why blog? Because Google loves fresh content. A strategic blog can drive traffic to your website while you sleep. This video teaches you how to write content that answers your clients' questions, establishes your expertise, and boosts your ranking in search results. You'll learn how to overcome the "Three-Headed Dragon" of fear: "I'm not an expert," "I have no ideas," and "Why would anyone read me?" You will walk away with: The "5-Bucket System" for endless, high-value blog ideas. A simple, repeatable template for structuring every post. Actionable SEO tactics (H2s, alt text, keyword variations) that Google loves. The strategy for promoting your blog on social media (Tip: The link doesn't go in the post). The confidence to use your unique voice and write about your voice over journey to inspire and connect with peers and clients. Watch Preview Watch Preview $ Subscribe Subscribe Freelancer How-to: How to Watch How-To Videos Welcome to the How-To Video Library! Not sure where to start? Watch this video first! $ Buy from $7.49 Buy from $7.49 Voice Over How-To Voice Over Marketing 101 The Antidote to "Audition Burnout." Sick of relying on casting sites (and their algorithms) to decide if you work today? Direct marketing one way to take back control. You don't need a $500 seminar to learn the basics of outreach. You need a clear process. This video strips away the complexity and gives you the "Who, What, Where, and How" of finding your own clients. Stop waiting for the phone to ring. Learn how to pick it up. $ Buy from $9.99 Buy from $9.99 Voice Over How-To Voice123 Decoded The Voice123 algorithm isn't magic. It's math. And you don't need to pay $300 to learn it. There are two ways to succeed on Voice123... The Expensive Way. Pay hundreds of dollars for long courses or hire consultants to "fix" your profile for you. The Smart Way. Learn exactly how the search engine works and take control of your own profile for a fraction of the cost. Voice123 Decoded is the no-nonsense, DIY guide for voice actors who want to book work, not just take classes. I don’t give you fluff. I give you the data-driven strategy I use to maintain a top-tier ROI. In this deep-dive training, you will learn: The "Ranking Score" Reality: How to manipulate the algorithm to get in front of the right buyers. Profile SEO: The specific keywords and formatting that turn a "skipper" into a listener. The Sample Strategy: Why your demos are failing and how to optimize your samples to capture specific searches. Smart Bidding: how to effectively bid on projects. Stop guessing. Stop overpaying. Start optimizing. What it's like to work with me: "Tom is a great resource for ideas on organizing one’s business." Melissa Exelberth Voiceover Actor & Narrator Upcoming Events Tue, Sep 15 Voiceover Business 201: Think Like a Business / Webinar ATTEND Sep 15, 2026, 7:00 PM – 9:00 PM EDT Webinar Come September, we're getting DOWN TO BUSINESS with the VO strategist Tom Dheere. Sat, Sep 19 Start It! / https://skillshub.daily.co/C-StartIt-0919-0 ATTEND Sep 19, 2026, 11:00 AM – 12:30 PM EDT https://skillshub.daily.co/C-StartIt-0919-0 Mon, Oct 19 New England Narrator Retreat 2026 / Warren Conference Center and Inn ATTEND Oct 19, 2026, 4:00 PM EDT – Oct 21, 2026, 5:30 PM EDT Warren Conference Center and Inn, 529 Chestnut St, Ashland, MA 01721, USA The New England Narrator Retreat! Take your craft and your career to new heights in a relaxed atmosphere of camaraderie and community. Great coaches, super publishers, and wonderful narrators all await! The workshop is at The Warren Center, 529 Chestnut Street, Ashland, MA. *Single rooms sold out* Subscribe to my blog to learn more about the voice over industry 1 2 3 4 5 Cash Flow MARKETING Technique Tools Health

Explore Tom Dheere’s/VOStrategist recommended voiceover books on business, performance, mindset, and freelancing to build a smarter, sustainable VO career. Paid Links Book Recommendations Tom recommends the following books about Voice Over, Business, and more... Business & Financial Books Performance & Mindset Books Atomic Habits Get This Voice Over Legal Get This As an Amazon Associate, I earn from qualifying purchases.

Last week you booked a great voice over gig. The session went smoothly and the client was happy. This week your calendar is empty and you wonder when the next booking is going to hit your inbox. This is when many voice actors panic. Panic is not a business strategy! Well, it can be one, but it's not a very good one. Getting consistent voice over work is getting harder & harder to do, especially since AI is rearing it's head and our current economic situation, well, sucks right now. So how do voice actors get consistent work these days? Build Marketing Pipelines Your bookings today are a result of the marketing you did yesterday. A voice over job today pays you 30 to 60 days from now. Therefore, your marketing strategies must be consistent regardless of how busy you are right now. If you think I'm about to tell you to send more cold emails: well, no. Sure, email campaigns can and should be a part of your overall marketing strategy, but the overreliance on it by the vast majority of voice actors is gets most of them nowhere. Hunting Vs. Farming I strongly recommend a healthy balance of Hunting vs. Farming marketing strategies. Hunting: This is short-term, high-intent action. Hunting means auditioning, cold emails, and following up on previous correspondences. You are looking for a job to book right now. FYI this doesn't work most of the time. Farming: This is a long-term strategy that requires patience. Farming means writing blog posts, maintaining your website SEO, and building authority on social media platforms. FYI this doesn't work most of the time, either. Diversify Your Portals You'll never become financially stable if you use only one marketing tactic. You need to use all three Portals consistently. Representation: Agents, managers, and casting directors Online Casting Sites: Both free and Pay-to-Play (P2P) sites Self-Marketing: Direct Marketing Indirect Marketing How and how often should you use each Portal? That depends on the genres of voice over you wanna book. The VO Strategist Protocol For Consistent Voice Over Work Booking consistent voice over work means understanding the guts of your business model. You gotta balance those three Portals against the five categories of your business: Cash Flow, Tools, Technique, Marketing, and Health. Health is the big one. Because you can't pay the bills if you're sick or burn out. There is no one size fits all method. You need to build your own. One that leverages your website, social media, casting sites, CRM, and much more. You can read my blogs all day, but it won't get you over the hump. Let's figure out exactly what you need to do today to land some tasty voice over gigs tomorrow. Book a free 15-minute consult to get the ball rolling! The VO Strategist Blog is designed for voice actors at all stages of their career looking for concrete business diagnostics, mentorship, and actionable strategies to scale their freelance operations. Want More Tools In Your Voice Over Toolkit? Check out my VO How-To Library! Want to stream as many How-To videos as you want? Get a Video Subscription - use code FORWARD for 20% off your first month! Upcoming Events & Appearances Here's what I've got going on in the next few months - register to attend and add your voice to the mix! Don't know where to start? Let's chat. Grab 15 minutes with me for free - let's see what your business needs... As the VO Strategist, Tom Dheere has provided voice over business & marketing coaching since 2011. He's also a voice actor with over 30 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

Backstage, an entertainment industry magazine and casting site, just acquired the online casting site Voice123. Here's an article making the announcement. Here's a take on the acquisition from voice actor, demo producer, and thought leader J. Michael Collins. DISCLOSURE (and fun to share) I have subscribed to Backstage over the years, auditioned for projects on it, and have been featured in an article. TIP OF THE WEEK What does Backstage buying Voice123 mean for the voice over industry in general and online casting sites in particular? Will Voice123 and all of the other platforms that Backstage has & will acquire turn into one big site that a Silicon Valley powerhouse will eventually absorb like JMC theorized? Maybe. Will Backstage use Voice123's massive database of audio files and get into the AI game? That would potentially take away work from thousands of actors (which I assume goes against their mission) so I doubt it but I can't speak for whomever may acquire Voice123 or Backstage in the future. FYI here is a Voice123 article about their take on AI. But what does that mean for us voice actors? Should we join Backstage and/or Voice123? Quit them? I do think that Backstage will market to their massive database of stage, film, and TV actors so even more people may flock to the voice over industry. This may continue the trend of more competition and lower rates so keep that in mind. It's not something you can control but it is something you can be proactive about. Keep training, keep learning, keep growing. Understand the new reality of the voiceover industry and what may lie just beyond the horizon. Harness the power of Direct Marketing while it's still viable. You need to determine which course of action aligns with your business model and your value system. The reality of the voiceover industry continues to evolve. You have to evolve with it or risk being left behind! IMPORTANT!!! If you decide to join Voice123, I strongly recommend following these three steps to start feeding the algorithm the right way the first time. Get a FREE Voice123 account FIRST Optimize your profile (see below to learn how) Subscribe to at least the $495 tier. Here's my affiliate link to do that with a discount! Your Playbook for Decoding Voice123 If you're ready to stop guessing and start running the plays I use to keep my profile in the top 10%–20%, you don't need theory. You need execution. Download The Voice123 Playbook for only $20 right now, learn how effectively feed the algorithm, and start booking! NEWS AND NOTES Wednesday, September 15th @8PM ET: The VO How-To webinar: "Explainers Explained". What is an Explainer Video? How do you narrate one? Where do you get the work? These and many other questions will be answered in this online workshop! If you can't attend the night of the event, the webinar will be recorded so you can watch the video at your convenience. Thursday, September 16th @8PM ET: The Business and Money 201 webinar "Cost/Benefit Analysis". This class will give students an understanding of how to analyze their voice over business, figure out where their voiceover work came from, and how to read metrics. Sunday, September 19th @12PM ET: The VoiceBox Business & Marketing Seminar. I will be one of four speakers/panelists talking about all things voiceover business & marketing. Saturday, September 25th @8PM ET: The webinar "Set Goals and Build a Business Plan". Now is the perfect time to create your voiceover business plan and set your goals for the next week, month, quarter, and year. In this online workshop, I will walk you through how to determine what success can look like for you and how to make it happen. Thursday, September 30th @8PM ET: The Marketing 201 webinar "The Sales Funnel". In this class, students will explore the concept of the “Sales Funnel,” and how it can yield more paying clients in the long run if used properly. HAPPY HAPPYS Happy Chocolate Milkshake Day and Fortune Cookie Day! QUOTE OF THE WEEK The more you know who you are, and what you want, the less you let things upset you. Lost In Translation. Tom Dheere is the VO Strategist, a voice over business & marketing coach and demo producer since 2011. He is also a voice actor with over 20 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, he produces the sci-fi comic book Agent 1.22.

The 2026 Voice123 Strategy Summary Voice123 is a lead-generation engine that runs on data. While the drop-down menus (Language, Gender) get you in the door, the Keyword Field is where you actually win. Since voice seekers can type whatever they want into that search bar, your job is to reverse-engineer their brain. Success in 2026 means matching your sample names and tags to the specific terms they’re typing in real-time. If you aren’t engineering your profile to be the exact answer to their "free-text" query, you’re just throwing money away. So, is Voice123 "worth it?" Let's find out...! When you hear "Pay-to-Play," do you cringe? For many voice actors, sites like Voice123 feel like a slot machine you pour money into, hoping to hit the jackpot. You create a profile, pay what you can, submit a pile of auditions, and then...nothing. It’s easy to get frustrated and declare the whole thing a scam. I get it, but I don't look at it as a slot machine. I look at it as a line item in my marketing budget. Voice123 isn't some magical client dispenser; it's a lead generation tool. And like any tool, you have know how to use it. If you’re doing nothing but auditioning & praying, you’re ignoring a valuable part of the platform. But if you shift your Systems of Thought & Execution and implement an effective strategy, the results can be huge. My Voice123 Experience As a business-minded mutant, I love number crunching! Let’s breakdown my own Voice123 investment & returns... I joined V123 way back in 2006. Over the last 19 years, I have invested over $9,000 in my Voice123 membership. Sounds like a lot, right? Maybe, but that $9,000 investment has generated well over $80,000 in voice over income. That’s a 9-to-1 return on my investment. This can work, and work pretty damn well if you know what you're doing. But it wasn't a straight line. My income from the platform was great in the early years, then I left due to poor judgement on my part of how effective a P2P site can truly be. In 2020, I rejoined, and in 2022 I invested in the $2,200 tiers The results? Over $30,000 in bookings in 2022 and 2023 alone. That’s because I stopped guessing and started engineering. Why Your Voice123 Strategy Isn't Working Most voice actors fail at using Voice123 because they’re playing the wrong game, and there are two games happening on the platform: The Audition Game (The 40%). This is the reactive game. You see a casting call, you submit your audio, and you hope you get picked from the pile. This is what almost everyone does, and it’s where 1,000 other people might be right for the same project. The Search Game (The 60%).This is the proactive game. This is where clients don't post a public job. They go to the search bar and type in what they need—"warm, trustworthy, professional," "high-energy, retail, friendly"—and the algorithm gives them a list of our profiles. This is where clients send you direct invitations. Most voice actors spend 100% of their time on the 40% and 0% on the 60%. That's leaving money on the table. Stop Auditioning, Start Engineering Your V123 Profile Winning the 40% search game means treating your profile like a storefront designed to be found. The engine of the Voice123 search algorithm isn't your demos or even your auditions. It's your samples. Voice seekers don’t listen to your Commercial Demo. They search for "perky, college, university" and listen to the sample that matches. Your job is to create a library of samples that are tagged with the right keywords, Voice Styles, and Purposes of Recording. You have to think like a client. A producer for a healthcare company isn't typing "great voice" into the search bar. They're typing "empathetic, knowledgeable, medical." Your profile needs to be populated with those terms, or you will be invisible to them. This requires a system. I call it my "Content Bible"—a spreadsheet where I map out every single sample, its name, its description, and its keywords to ensure I'm covering every possible search term a client might use for projects that I can match up with. The "Secret Weapon" Hiding in Plain Sight Look at the "Additional Proposal Details" section when you submit an audition. Most people leave this blank or write something like "Thanks for the opportunity!" That's a waste of real estate. This is your chance to both manage risk and build trust. You can communicate your value before they even listen to your audition. My Additional Proposal Details section includes: My studio specs (Sennheiser 416, Adobe Audition, etc.) to build confidence in my quality. My Source Connect profile name to signal I'm ready for a directed session. My typical turnaround time to manage expectations. My revisions policy to prevent scope creep. A direct CTA: "If you like my audition, please give it a thumbs up and favorite my profile." (this feeds the algorithm) This turns my proposal from a hopeful audition into a professional bid, making it easier for the client to say "yes." IMPORTANT!!! I strongly recommend following these three steps to start feeding the algorithm the right way the first time. Get a FREE Voice123 account FIRST Optimize your profile (see below to learn how) Subscribe to at least the $495 tier. Here's my affiliate link to do that with a discount! Your Playbook for Decoding Voice123 If you're ready to stop guessing and start running the plays I use to keep my profile in the top 10%–20%, you don't need theory. You need execution. Download The Voice123 Playbook for only $20 right now, learn how effectively feed the algorithm, and start booking! Want More Tools In Your Voice Over Toolkit? Stop guessing which microphones, hardware, software, and books are worth your investment! I’ve built a curated resource page with the professional tools I trust to save you time and help you make smart decisions for your business. Please note: As an affiliate partner, I may earn from qualifying purchases at no extra cost to you. Get my curated list of essential VO tools here. AND Check out my VO How-To Library! Want to stream as many How-To videos as you want? Get a Video Subscription - use code FORWARD for 20% off your first month! Upcoming Events & Appearances Here's what I've got going on in the next few months - register to attend and add your voice to the mix! Looking for help navigating the entertainment industry? Check in and Stay on Track... Don't know where to start? Let's chat. Grab 15 minutes free - let's see what your business needs... As the VO Strategist, Tom Dheere has provided voice over business & marketing coaching since 2011. He's also a voice actor with over 30 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

Have a massive list of questions? Need help setting goals, building a marketing plan, prepping for tax season? In this Strategy Session, let's talk... - Effective Marketing Strategies - Using Online Casting Sites Effectively - Marketing Basics - Sales Funnels - Client Retention - Being Successful in a Smaller Market City - Networking and Industry Concepts - Understanding AI - or ask me those questions YOU need answered! Connect via Zoom

Your voice over demo is your primary asset, your audition shorthand, and your audio résumé all rolled into one. It has to be exceptional to break through. A highly relevant demo gets you on an agency roster; a poorly targeted track gets you ignored. The Demo Diagnostic is for you if: • You have a newly produced commercial or narration demo and need a definitive, unbiased market-fit audit before launching it. • Your current demos are underperforming or failing to secure callbacks and direct roster placements. • You aren't sure if your tracks are correctly sequenced, if your music bed mixes are dated, or if your spots are targeted to active B2B genres (like corporate narration, e-learning, explainer videos, or medical narration). In this 20-minute, one-on-one session, we’ll analyze your voice over demo tracks together. I’ll give you an unfiltered, strategic critique focusing on the critical first five seconds, track sequencing, vocal range consistency, and current audio production quality. You'll walk away with: • A comprehensive assessment of your demo's competitive positioning, vocal branding, and market-readiness. • Direct insights into the precise delivery patterns and acoustic quality that talent agents and corporate casting directors are looking for. • Strategic clarity on which commercial sectors and non-broadcast genres your vocal portfolio is best suited to target. • A written audit summary of our diagnostic session delivered directly to your reference file.

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