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Get personalized voice over training with Tom Dheere/VOStrategist. One-on-one strategy sessions to improve skills, marketing, & business success for VO artists. Voiceover Strategy Session Build Your Goals • Ask Questions • Develop Your Skills Feeling stuck in your freelance or voiceover journey? Whether you’re a new voice actor, a seasoned professional, or a creative freelancer looking to grow your business, a Strategy Session gives you personalized, one-on-one guidance to move forward with clarity and confidence. This is your opportunity to step away from the guesswork, stop spinning your wheels, and get real, actionable advice tailored to your unique goals and challenges. What You’ll Get in a Strategy Session A private Zoom session where you set the agenda. Come with your list of questions, creative roadblocks, or big-picture goals — and leave with a customized action plan to move your career forward. Some of the topics we'll cover include: Effective Marketing Strategies Learn how to connect with the right clients and stand out in today's competitive voiceover marketplace. Using Online Casting Sites Wisely Maximize platforms like Voice123 and Voice.com without wasting your time or money. Marketing Basics & Sales Funnels Understand how to attract, convert, and retain clients effectively. Client Retention Build lasting business relationships and increase repeat work. Freelancing in a Smaller Market Learn strategies that work no matter where you live. Networking & Industry Insights Build authentic connections and grow your professional presence. Taxes, Systems, and Organization Get practical guidance on preparing for tax season and running your freelance business smoothly. Understanding AI in Voice Over Learn how AI is changing the industry and how to adapt strategically. Your Specific Questions, Answered Every session is tailored to your needs — no cookie cutter advice. Who This Type of Session is For A Strategy Session is ideal for: Voice actors who want clarity in building or scaling their business. Freelancers ready to create a marketing plan that actually works. Creatives who feel overwhelmed by the business side of freelancing. Professionals who want to treat their craft like a business and see long-term results. Why Work with Tom Dheere With nearly 15 years of experience as a full-time voice actor and marketing consultant , Tom has helped hundreds of freelancers build sustainable, profitable careers. He understands the balance between creativity and strategy, how to manage clients, market effectively, and maintain systems that make your business run smoothly. Instead of wasting months (or years) figuring it out alone, Tom helps you get there faster with straightforward, proven guidance that saves you time, money, and frustration. Learn about my background here Format: Live via Zoom Recording: Option to record session for future reference Rescheduling: Up to 1 hour prior to your appointment Refunds: All cancellations are non-refundable Session Details Choose Your Session Both sessions include the same personalized one-on-one support — just choose the length that best fits your needs. 30-Minute Strategy Session Build your Goals + Ask Questions + Develop a Skill Details 75 US dollars $75 Book Now 60-Minute Strategy Session Build your Goals + Ask Questions + Develop a Skill Details 150 US dollars $150 Book Now AI Strategy Session AI Voiceover Coaching for Voice Actors Who Want to Stay Relevant Details 150 US dollars $150 Book Now Ready to Take Control of Your Freelance Career? Book your Strategy Session today and get the clarity, structure, and direction you need to reach your next milestone. Book Your Session Now

Explore Tom Dheere’s/VOStrategist recommended voiceover books on business, performance, mindset, and freelancing to build a smarter, sustainable VO career. Paid Links Book Recommendations Tom recommends the following books about Voice Over, Business, and more... Business & Financial Books Seven Habits of Highly Effective People Get This The Right-Brain Business Plan: A Creative, Visual Map for Success Get This The Psychology of Money Get This Rich Dad, Poor Dad Get This Atomic Habits Get This The Money Book For Freelancers by Joseph D’agnese Get This Before You Quit Your Job Get This Cash Flow Quadrant Get This You Are a Badass At Making Money Get This Performance & Mindset Books Right Kind of Wrong: The Science of Failing Well Get This Living On Air: Adventures in Broadcasting by Joe Cipriano Get This Voice Over Legal Get This A Whole New Mind by Daniel Pink Get This Sound Advice Get This Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else Get This Thinking, Fast and Slow Get This The Gift of Anger: Use Passion to Build not Destroy Get This The Five Thieves of Happiness Get This Stop Guessing: The 9 Behaviors of Great Problem Solvers Get This The Artist's Way by Julia Cameron Get This The War of Art Get This Culture Crossing Get This Breaking Through Gridlock: The Power of Conversation Get This The Innovation Code: The Creative Power of Constructive Conflict Get This Accents: A Manual for Actors Get This The Art of Community Get This As an Amazon Associate, I earn from qualifying purchases.

Renew your VO Strategist Mentorship here and get business and voice over coaching. Stay on target (and save!) Activate a new plan here. Have a discount code? Enter at checkout to save on your next purchase. Video Subscription $ 25 25$ Every month The How-To Video Library is not just a collection of tips; it is a comprehensive university for the modern voice actor. With a subscription, you get access to 30+ videos for one low monthly price. ACTIVATE Full blog access & commenting Exclusive discounts Unlimited Access to the How-To Video Library Monthly Mentorship $ 75 75$ Every month The voice over industry is a maze! Let me be the compass that guides you through the chaos to your definition of voice over success. ACTIVATE Full blog access & commenting Exclusive discounts Unlimited Access to the How-To Video Library One 30-minute Strategy Session every month

As the VO Strategist, I frequently see beginners waste money when starting a voice over business. This is a failure that takes place at the intersection of Cash Flow management and Tools acquisition. Understanding this is the difference between playing the Audition Game and winning the Search Game. I can't even tell you how many times I've seen enthusiastic beginners blow $5,000 on their voice over business in the first few months of their voice over journey, book nothing, then drop out. They drop out because they have no plan, do minimal research, then impulse buy because some knucklehead on Tiktok tells them to. Starting out gives you serious anxiety. That happened to me, too! Sadly, tat anxiety makes you do foolish things. You throw cash at problems instead of building a real strategy to become effective and relevant in the voice over industry. Here is the breakdown of the top five ways beginners waste money when starting a voice over business. How Beginners Waste Money When Starting a Voice Over Business 1. Buying Premium Home Recording Gear Too Early People decide to try voice acting and immediately buy expensive gear. They do this before talking to anyone in the industry or getting any real training. They have no idea what genres they could potentially book. Worse, they haven't acoustically treated a space in their home. So they buy a mic that isn't right for their voice, their home, or their target market. Now they have a fancy microphone that just highlights the room echo. 2. Incorporating or Forming an LLC Prematurely Some yutz online tells you that you need an LLC on day one. So you spend hundreds on filing fees and paperwork before making a dime. Incorporating or forming an LLC may one day become and important part of your business, but many people do it WAY too soon. Don’t incorporate because somebody who knows nothing about your industry tells you to. Don’t incorporate because it makes you feel professional or important. Don't incorporate until you're making at least 75k to 80k in consistent voice over revenue. Incorporate only if it’s right for where you are in your voice over journey. Until then, be a Self-Proprietor like me! 3. Joining Pay-to-Play Sites Before You Are Ready New voice actors rush to buy premium memberships on platforms like Voice123 or Voices dot com. But they aren't ready to play that game yet. "Ready" means you have solid training, high-quality samples, and an optimized profile. You need to understand how the platform's algorithm works. If you don't, you are just throwing away money. 4. Producing a Professional Demo Too Soon This is an all-too-common trap that new voice actors fall into. You pay a producer thousands for a commercial demo before you can repeat that performance on demand. When a voice seeker hears that demo and hires you, they expect that exact quality. If you can't deliver that level of performance in your own studio and without live direction, you ruin your reputation instantly. Your demo must be a reflection of what you can actually do every single day. 5. Spending Big on Complex Web Design and Logos You do not need a custom designed $3,000 website when you are in the Crawl phase. Your focus in the first two years is simply product development and finding market fit. A simple, clean site at your name dot com that plays your downloadable demos is enough for now. Save the marketing budgets for when you are ready to scale. The Implementation Gap Information is cheap, but executing a real business strategy is hard. It's easy to buy a microphone, but building a sustainable career requires a personalized roadmap. If you are tired of guessing where your money should go, let's look at your actual numbers. Book a free 15-Minute Consult today so I can answer your burning voice over questions! Want More Tools In Your Voice Over Toolkit? Stop guessing which microphones, hardware, software, and books are worth your investment! I’ve built a curated resource page with professional tools I trust that will both save time and help you make smart decisions for your business. As an affiliate partner, I may earn from qualifying purchases at no extra cost to you. Get my curated list of essential VO tools here. AND Check out my VO How-To Library! Want to stream as many How-To videos as you want? Get a Video Subscription - use code FORWARD for 20% off your first month! From my village to yours, this is Tom Dheere, the VO Strategist. As the VO Strategist, Tom Dheere has provided voice over business & marketing coaching since 2011. He's also a voice actor with over 30 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

Are voiceover genres even real? I know that's a weird question, an existential question, but I've been thinking about it lately. Yes, voiceover genres are real. However, I'm gonna put some qualifiers on that. Subscribe on YouTube for the latest... What Is A Voiceover Genre? A voiceover genre is a category of the medium in which a voice actor is cast. Classic examples include commercials, audio books, and cartoons. The First Big But Every genre of voiceover requires specific muscles that you must flex to be able effective. BUT voice acting is acting. All voice acting is storytelling. A lot of people who come into the voiceover industry don't consider storytelling. All voiceovers have a beginning, a middle, an end, an arc, and a message of some sort, which means that there is storytelling required. You need a solid foundation of storytelling skills first before you can layer your voiceover 101 training on top of that, and then layer your genre training on top of that. The Second Big But My good friend Johnny Heller (an award-winning audiobook narrator) says that you can't act a genre, you can't perform a genre. A character in a sci-fi audiobook doesn't realize that they are in an audiobook, much less a sci-fi audiobook. When you're narrating something, regardless of the genre, you can't contrive the genre, you can only tell the story. You need to be grounded You need to have storytelling training, voiceover training, and genre training, especially now that AI is here. In Summary You need storytelling ability. You need voiceover training. You need genre training. So yes, voiceover genres are real, but they can only be realized if you have good storytelling training and good voiceover training, too. Keep Going - Watch this Trailer: Finding Your Lane: VO Genre Exploration Click the button below to rent or buy "Finding Your Lane: VO Genre Exploration"! Upcoming Events & Appearances Looking for help navigating the entertainment industry? Check in and Stay on Track... Don't know where to start? Let's chat. Grab 15 minutes free - let's see what your business needs... Tom Dheere is the VO Strategist, a voice over business & marketing coach and demo producer since 2011. Tom Dheere is also a voice actor with over 30 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

Subscribe on YouTube for the latest... VO Atlanta 2024 is in the books! I had an amazing time as always! I wanted to give it a little bit of time before I posted this blog so I could let it all sink in. Without further ado, here are my top five takeaways from VO Atlanta 2024. Number 5: The Presenters Everybody was kind. Everybody was obviously knowledgeable, but everybody was also accessible. Some presenters have been in the business for 20 or 30 years, but there were others who were newer to the industry and had achieved success relatively quickly. They had lots of tips and tricks to share about what it's like to enter the industry in the 2020s, how to be able to navigate it, and how to be able to be successful. Number 4: The Trends It wasn't the same old content from the same old presenters. They talked about the latest trends in social media, casting, and more. What are voice seekers looking for right now? How should your demos be right now? What should your website look like right now? How can you market yourself right now? Number 3: AI There's a lot of stigma abut AI. There's a lot of controversy. There's a lot of confusion. There's a lot of disinformation. There's a lot of misinformation. There are individuals and organizations in the voiceover industry who are not only anti AI, but they're keeping themselves willfully ignorant and keeping the people in their ecosystems willfully ignorant of AI, which I believe is extraordinarily damaging to themselves and to the industry at large. The fact that so many presenters were talking intelligently and thoughtfully about AI and creating a safe environment to learn about it, talk about, it and express concerns about it speaks well of the culture of VO Atlanta. Number 2: Voices.com If you've ever attended the annual Online Casting Panel at VO Atlanta, you know that the conversation can be, well, spirited. This year was no exception There was a surprise panelist: Jay O'Connor, CEO of Voices.com. Everybody in the audience was quite surprised that this gentleman showed up for the event. The fact that he showed up as well as the fact that he apologized to the voiceover community for the past business practices of VDC was surprising and impressive. It was a healthy discourse. It got a little little tense here & there but Jay handled it with professionalism and dignity. I'm going keep an eye on Voices.com and see what happens... Number 1: The People I was shocked at the amount of attendees who had never done voiceover before that were willing to learn and have deep conversations with complete strangers. It's very gratifying to see so many people who are new to the business that showed up, that were there to learn, that were kind and fun and curious and eager is really a testament to the culture of VO Atlanta. Those are my top five takeaways from VO Atlanta. I'd love to hear what your VO Atlanta takeaways. Please put them in the comments! Keep Going - Watch this Trailer: Genre Exploration Click the button below to rent "Genre Exploration" for only FIVE BUCKS! Upcoming Events & Appearances Here's what I've got going on in the next few months - register to attend and add your voice to the mix! Looking for help navigating the entertainment industry? Check in and Stay on Track... Don't know where to start? Let's chat. Grab 15 minutes free - let's see what your business needs... He's the VO Strategist, a voice over business & marketing coach and demo producer since 2011. Tom Dheere is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

Have a massive list of questions? Need help setting goals, building a marketing plan, prepping for tax season? In this Strategy Session, let's talk... - Effective Marketing Strategies - Using Online Casting Sites Effectively - Marketing Basics - Sales Funnels - Client Retention - Being Successful in a Smaller Market City - Networking and Industry Concepts - Understanding AI - or ask me those questions YOU need answered! Connect via Zoom

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Your voice over demo is your calling card, your audition, and your résumé all rolled into one. It has to be outstanding! A good demo gets you on the shortlist; a great demo gets you the gig. The Demo Diagnostic is for you if: You have a new demo and want a professional opinion before sending it out. Your current demos aren't getting the response you hoped for. You're not sure if your spots are well-ordered, produced, or targeted to the right genres. In this 20-minute, one-on-one session, we’ll listen to your voice over demo together. I’ll give you my unfiltered, constructive critique on everything from the all-important first few seconds to spot selection, pacing, and production quality. You'll walk away with: A professional, unbiased assessment of your demo's strengths and weaknesses. Insights into what agents and casting directors are listening for. Confidence knowing exactly how your most critical marketing tool is performing. A written summary of our session for your reference.