As the VO Strategist, I define effective marketing as the art and science of developing meaningful relationships. When you treat potential clients like a cash register and your marketing efforts are like a crowbar trying to pry that cash register open, it tends to not go the way you hope. Here's an example...

Can I, the VO Strategist, help you find voiceover clients? NOPE! And I'll tell you why...

Have you ever gotten auditions that you didn’t want to do? Me? All the time. I get auditions from my manager, multiple agents, and regular clients pretty much every day and I often turn some down. Why? The rate is too low. Most of the time I just delete it but if the rate is outrageously low (like for a national chain) sometimes I’ll make mention. BTW often the voice seeker adds a note in the casting notice like, “We know this rate sucks but it’s the best we could negotiate.

Ah, social media. The constantly moving target and Achilles Heel for both aspiring & veteran voice talent alike. I bring this up because lately when I’ve been updating my contacts in my CRM I’ve been deleting their Klout and Google+ links, two of the most recent social media casualties. Which platform is next to fall, I wonder…? Social media platforms in general and Klout in particular are guilty of inducing Status Anxiety. Status Anxiety: the constant tension or fear of bei

The VO Strategist. That’s me! Even the VO Strategist has to take some time off to do human-type stuff. This week I’ll be at the Audio Publishers Association Conference (APAC) and most of the related festivities & workshops. Since I’ll be busy running around Manhattan with all of my audio book homies, this is a good time to make a couple of announcements… Announcement #1! I’ve been producing voiceover demos for a little over a year now. I’ve had the pleasure of working with s

Will being a voice actor on Fiverr ruin your voice over career before it even starts? Check out this conversation I had with one of my voice over students to find out...