Perception is a funny thing. It influences your behavior more than you realize, especially how you market yourself as a voice actor. Your marketing strategy reflects your perception of yourself, your knowledge of how the voiceover industry really works, and your place within the voiceover industry. Voice actors who perceive themselves as an employee or a starving artist look for jobs. They think short term. If you perceive & market yourself like an employee or a starving arti

Demo marketing is a challenge. Most new voice actors who get their training and then produce a shiny new demo have absolutely no idea what to do with it. When I started doing voiceovers I was sort of lucky in that my coach gave me a stack of production company listings and I started cold-calling immediately. The bad news was that at the time (1995) there was virtually no other venue for demo marketing. There were no online casting sites, no social media platforms, no Meetup

To Market, or Not to Market? How often should you be using directing marketing? It depends. Some voice talents love it, others hate it and avoid direct marketing at all costs. Those voice talents tend to rely on representation or online casting sites to find work and that’s totally valid, but I think you’re leaving money on the table if you don’t use direct marketing at least some of the time.