Perception is a funny thing.
It influences your behavior more than you realize, especially how you market yourself as a voice actor.
Your marketing strategy reflects your perception of yourself, your knowledge of how the voiceover industry really works, and your place within the voiceover industry.
Voice actors who perceive themselves as an employee or a starving artist look for jobs. They think short term. If you perceive & market yourself like an employee or a starving artist, you will be treated like an employee or a starving artist.
Voice actors who perceive themselves as a business look for clients. They think long term. If you perceive & market yourself like a business, you will be treated like a business.
TIP OF THE WEEK
No matter how long you have been pursuing voiceovers, your marketing is never smooth sailing. You must regularly examine your perception of yourself, the voiceover industry, and your relationship with the voiceover industry. If you do that, you can adjust your marketing as needed to keep both your platform and content fresh & relevant.
Always market your value, but not just about how nice you sound. Market how you can deliver the goods as a business. You will be amazed at how your perception will change for the better!
NEWS AND NOTES
Wednesday, February 17 @8PM EST: VO How-To: Explainers Explained! What is an Explainer Video? How do you narrate one? Where do you get the work? These and many other questions will be answered in this online workshop! If you can’t attend the night of the event, the webinar will be recorded so you can watch the video at your convenience.
Thursday, February 18th @8PM EST: the Edge Studio Business and Money 201 Webinar: ‘Time Management‘. It caps at 25 students and sells out fast so sign up ASAP!
SOLD OUT!!! Saturday, February 20th @5PM EST: The Voice Actors Studio ‘eLearning Performance’ Workshop. eLearning, training modules, and instructional content is a leading category in voiceover opportunity. Join me for a focused eLearning Performance workshop! There are still a few virtual seats left for the March 28th workshop so sign up ASAP!
Thursday, February 25th @8PM EST: the Edge Studio Marketing 201 Webinar ‘Brand Yourself‘. It caps at 25 students and sells out fast so sign up ASAP!
QUOTE OF THE WEEK
Tom Dheere is a voice actor with over twenty years of experience narrating just about every type of voiceover you can think of. He also helps voice talents navigate the voiceover industry as the VO Strategist. When not voicing or talking about voicing, he produces the epic sci-fi comic book Agent 1.22.