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Keep all aspects in sync
You are either a seasoned voice actor or a new voice actor that has ignored by previous advice about branding...either way, welcome! When thinking about your brand, the goal is to find visual elements that properly represent you and your story. Some examples of those are...
Logo
Color scheme
Tagline
Fonts
With all of this in mind, my advice is to be you! Be as authentic and organic as possible. But if you some strategy help...
"When it comes to branding, voice seekers can smell B.S. a mile away." - Tom
Short vs. Long Term Brand Strategy
In the short term, the most important part of developing a brand strategy is keeping it consistent. The fonts on your website should match the fonts in your email signature, your color palette should be cohesive across your marketing materials, etc. Apply this idea to all your social media platforms & marketing efforts.
In the long term, focus on directing all your brand strategy back to the story of you. You are your brand! A lot of people want to separate their social media accounts or online profiles once they create a voice over business. Don’t do that! You are you, no matter what job you have. Plus, your previous experience will enhance your voice over career + help you specialize within genres. Everything you did before is still part of your story & makes you interesting.
Some questions to ask yourself:
What is the story of you?
Where did you come from?
What is informing your voice over career?
Why are you a voice actor?
What were you before you were a voice actor?
Does your branding tell the story of you?
- Yes! My brand shows the world who I am.
- I keep things separate...
You can vote for more than one answer.
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Tom Dheere is the VO Strategist, a voice over business & marketing coach and demo producer since 2011. He is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, he produces the sci-fi comic book Agent 1.22.