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Experimentation is as valuable as success.

I heard this quote over the weekend while I was listening to my favorite podcast, "Invisibilia". If you haven't listened to it, it's amazing. In the Season 7 episode, "The Great Narrative Escape", they talk about a Norwegian public television show called, "Slow TV". Episodes include watching people go salmon fishing, someone knitting, etc. for hours and hours. It's not like the Seinfeld concept, "A show about nothing". Compared to strong narrative content like a Disney movie, you'd think that nothing is happening. This Norwegian public television station took a chance by creating a show where essentially nothing happens and it was a hit. Listen to the podcast episode or watch an episode of Slow TV to see what I mean.


We've explored the concept of experimentation in a blog entry last year as it pertains to developing your technique as a voice actor. Now let's explore experimentation as it pertains to the rest of your voiceover business model.

Like I've said many times over the years, there is no single way to be a successful voice actor. You have to build your own formulas and create your own path. Experimentation is a great way to test your formulas and find what works best for you on many levels. Such as...

Cash Flow: which accounting software app do you prefer to use?

Tools: which DAW or microphone can you afford that meets your needs?

Marketing: this one requires a LOT of experimentation over a long period of time. Which social media platforms do you like using? What kind of content are you posting? Are you doing A/B testing? Do you know when to stop trying one way of marketing yourself and start another?

Health: how are you organizing your goals, your business plans, your analytics?

Experimentation is as valuable as success. This is how you grow as a voiceover business and a person!


  • Saturday, July 10th @5PM ET: the Voice Actors Studio presents "Analyze your Business and Marketing Strategies". In this 2-hour webinar, we will talk about how to objectively examine your voiceover business so you can figure what's working and what isn't. Sign up here!

  • Wednesday, July 14th @12PM ET: the VoiceOver Network Interview "Tom Dheere Explains Explainers". More info to come...!

  • Thursday, July 15th @8PM ET: the Edge Studio Business and Money 201 webinar, "Rates, Billing, and Negotiating". In this 60-minute webinar, we will discuss how to build a Rate Sheet, invoice clients, and get the rates your deserve. Sign up here!

  • Thursday, July 22nd @8PM ET: the Edge Studio Marketing 201 webinar, "4 Words that Kill your Marketing". In this 60-minute webinar, we will discuss how to think like an effective voiceover marketer and avoid self-destructive marketing strategies. Sign up here!



Tom Dheere is the VO Strategist, a voice over business & marketing coach and demo producer since 2011. He is also a voice actor with over 20 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, he produces the sci-fi comic book Agent 1.22.


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