Here’s an example of effective branding in action…
The lineup consisted of six cellists (one of which is Doug), one drummer (who has played with Prince and Stevie Wonder), one bass player, one trumpeter (who has played with Bootsy Collins and George Clinton), one French horn player, and singer Patti King (keyboard player for The Shins).
This collection of brilliant musicians are versed in classical music, alternative rock, jazz, and other genres. They played covers of David Bowie, Dizzy Gillespie, Duke Ellington, Elliott Smith, and the entire Radiohead album OK Computer. Here’s a taste: https://www.youtube.com/watch?v=k6iy-Arj12o&feature=youtu.be
As if THAT wasn’t enough to bake your noodle, the opening act was a gifted cellist and opera singer named Laura Wolf. I can only describe her as Bjork meets Imogen Heap meets a cello. Her music was both haunting and moving. Here’s a video of her amazing work: https://www.youtube.com/watch?v=nUOOfKM9yhk
I haven’t experienced that much joy from listening to music since we saw Postmodern Jukebox in concert. I blogged about that amazing concert here.
TIP OF THE WEEK
In last year’s blog about Postomodern Jukebox, I talked about talent. This time, let’s talk about effective branding. Both PCP and Laura Wolf have blended their talents, their passions, and various musical genres to create something new. They innovated and dove into the deep end. The results were spectacular.
As voice talents, we can take a lesson from this. If you want to create effective branding:
Explore your talent. Determine which genres of voiceovers you can do well, really well. Then get better!
Explore your passions. Figure out which types of products, services, and companies you feel strongly about. See if you can connect your passions with the genres you excel at.
Be innovative. Easier said than done, I know. Here is a perfect example of effective branding in action. Voice talent Ian Fishman produced an eLearning demo to capitalize on the ever-growing cannabis industry: the “High-End Voiceover”. You can check it out here.
Remember, there is a metric ton of voice talent out there who are competing for the attention of voice seekers. All things being equal, effective branding may make the difference.