The Voiceover Survey

What does a voiceover survey that 1,244 voice actors participated in say about the state of the voiceover industry? Let's find out...

First off, we as a community has been wondering about the actual landscape of the voiceover industry for years. Nobody knows how many people are actually doing (or trying to do) voiceovers and we probably never will BUT this survey gives us a pretty good idea about the percentages of who is doing what and how much they make.

Before you do anything else, check out the survey, watch this video about the survey voiced by the fabulous Maria Pendolino, and listen to this podcast. They do a great job of breaking down the survey and it's a fascinating conversation.

A HUGE thanks to Carin Gilfry, Jamie Muffet, and the Voiceover Survey gang for putting this together.

What do I think of the survey?

Nothing particularly surprised me.

Your average voice actor seems to be what I thought: non-union, low income, uses P2P sites a lot, has an agent or two that barely helps their career, and doesn't use direct marketing effectively.

If this survey was conducted pre-COVID the results would be different. People have been flocking to the voiceover industry in recent years but COVID definitely catalyzed the movement.

If this survey was conducted before the advent of Pay-to-Play sites the results would be wildly different. I think the survey results will be wildly different a few years from now but for a different reason. AI is coming (in some ways it's here) and it may ravage not just the bottom end of the VO food chain but a good chunk of the middle.

It's possible that many of the voice actors surveyed will be out of the voiceover business in a few years because of AI.

It's also possible that anyone trying to enter the voiceover industry in a few years may not find enough work to sustain them because AI gobbled up most of the entry-level gigs.

Will the survey influence my business decisions? No, but if I hadn't been exploring different genres as well as different marketing techniques for the past year or so it certainly would.


What does this all mean for you?

If you are part of the majority of respondents, you need to do some serious thinking.

  • What will you do if the majority of P2P gigs, Fiverr gigs, etc. are taken by AI?

  • What will you do if the genre you book the most work in gets taken over by AI?

  • What will you do if you can't land an effective agent?

  • What will you do if you don't learn to use Direct Marketing effectively?

Be prepared, make sound decisions NOW, and execute a plan to stay both relevant and valuable!