It’s been a helluva year but you don’t need me to tell you that. From a voiceover perspective it’s been interesting. Here’s a brief breakdown of 2020 for me as a voice actor:
Cash Flow: with two weeks to go, I made more in 2020 than I did in 2019 but the proportion of genres changed. I did less commercials and industrials but more ADR, promo, podcast, and news article narration. I like that because I’m expanding into different genres.
Tools: I got a new computer, new headphones, a new pop filter, and a new shock mount. I also produced a Telephony Demo.
Technique: I started getting regular coaching in Commercial narration. It’s having a positive influence in all of my genres since I’m now focusing more on acting which I damn well should since I’m a theatre-trained actor.
Marketing: my marketing efforts were COVID-centric in nature, if that makes any sense. I was trying to connect on a more human-to-human level by sending more personalized correspondences. Did it work? It’s hard to say, but I did have some heartfelt conversations with many potential, existing, and past clients and that’s always a good thing.
Health: I lost ten pounds and my cholesterol levels are lower than last year.
TIP OF THE WEEK
Take the time to look back at 2020 from a voiceover business perspective. Break down this year’s efforts and accomplishments into the five categories of your voiceover business. Did you hit all of your goals? When the pandemic hit, did you have to alter your goals or methods? How effective were your adaptive tactics? What did you learn about your voiceover business and yourself that you can apply to 2021?
2020 was a tough year for everyone but I know that you will be stronger for it!
This is the last Not Silent Blog entry for 2020. Thank for all of your support and kind words. Have a very safe and bountiful holiday season. See you in 2021!
NEWS AND NOTES
Thanks to everyone who attended my VO How-to webinar, “Market Your Demo“. If you missed it, you can purchase a recording of the webinar at the VO Strategist Shop.
Another gob o’ thanks to everyone who attended the Edge Studio “Ask Me Anything” Session! You can watch a replay of it on YouTube.
Wednesday, December 16th @8:30PM EDT: ‘Success in Online Casting’. In this Edge Studio webinar, I’ll help you understand the online casting site process, how to best utilize these sites, and how to stand out from the competition. Sign up here!
Thursday, December 17th @8PM EDT: My final Edge Studio Business and Money 201 webinar of 2020 will be ‘Career Goals for the New Year’. In this one-hour webinar, we’ll talk about how to design your voiceover business model, craft a plan, and stick to it. This webinar caps at 25 attendees and sells out fast. Registration is open now!
QUOTE OF THE WEEK
Tom Dheere is a voice actor who has narrated thousands of projects for hundreds of clients in over a dozen countries. In addition to voice acting, he is a voiceover business and marketing consultant known as the VOStrategist. When not voicing or talking about voicing, Tom produces the comic book “Agent 1.22”. You can subscribe to his weekly blog and the monthly VO Strategist Learnin’ Stuff Notice here.