Bottlenecks in your voiceover business are a common and often addressable challenge. Let’s define the term first, shall we…?
Bottleneck – 1a: a narrow route b: a point of traffic congestion 2a: someone or something that retards or halts free movement and progress b: IMPASSE https://www.merriam-webster.com/
What kind of bottlenecks could you have in your voiceover business?
Cash Flow: you don’t have the money to run your voiceover business effectively
Tools: you don’t have the right equipment or skills or use your equipment effectively
Technique: you don’t have enough training in voiceovers in general or certain genres in particular
Marketing: you don’t know how brand yourself or execute an effective marketing campaign
Health: you’re not in the proper physical, mental, or emotional shape to run your business
TIP OF THE WEEK
How do you fix these bottlenecks?
The first step is to determine exactly which bottlenecks are causing the problem. Often when I do a diagnostic on a voice actor’s business model, it’s because they come to me saying something like, “I can’t book any work, there must be something wrong with my marketing”. It often turns out that their audition skills are lacking or there is another issue they weren’t aware of.
Many of these bottlenecks can be fixed with education. Others require money and still others require you to alter your mindset. The sooner you can identify and address bottlenecks in your business model, the more likely you will be able to make your voiceover dreams come true.
NEWS AND NOTES
UPDATE!!! Wednesday, March 10th @8PM EST: the VO Strategist VO How-To webinar: “Build Your Marketing Campaign“. By popular demand, this webinar will now focus on how to actually build a voiceover marketing campaign. If you can’t attend the night of the event, the webinar will be recorded so you can watch the video at your convenience. Let me know if you have any questions and I hope to see you there!
Thursday, March 18th @8PM EST: the Edge Studio webinar “Tax Time!“
Sunday, March 21st @10AM EST: Scott Brick and Johnny Heller’s 4th Annual Audiobook Biz Workshop. I have the privilege of being on two panels: finding work amid a pandemic and how to run your office.
Thursday, March 25th @8PM EST: the Edge Studio webinar “The Sales Funnel“
SOLD OUT!!! Sunday, March 28th @5PM EST: The Voice Actors Studio webinar “eLearning Performance Workshop“. There are a few seats left in the April workshop. Every single TVAS workshop I’ve done so far has sold out quickly so sign up ASAP!
QUOTE OF THE WEEK
Tom Dheere is a voice actor with over twenty years of experience narrating just about every type of voiceover you can think of. He also helps voice talents navigate the voiceover industry as the VO Strategist. When not voicing or talking about voicing, he produces the epic sci-fi comic book Agent 1.22.