Here’s a quote about progress from a 2018 blog entry…
Effective voice talents demonstrate progress. Maybe you haven’t demonstrated progress in your marketing such as a sharing a new demo or a recent gig. Progress demonstrates value. You need a competitive, current demo to demonstrate value, skill, and progress.
Progress, beyond booking gigs, can be a difficult thing to detect, track, and demonstrate. It’s especially difficult to detect & track progress via the dreaded voiceover audition. Most of the time you do auditions at home and almost never get feedback. However, it is critical that you both are aware of the progress that you are making as both a voiceover artist and a voiceover business and that you can communicate that to voice seekers.
TIP OF THE WEEK
How does a voice talent measure progress if they have never booked a gig? One simple metric is the callback. The more callbacks you’re getting, the more progress you’re making. Another is by listening back to your auditions and asking yourself: do I sound engaged? Is the message clear? Can I listen myself objectively to make that determination?
How does a voice talent detect, track, and demonstrate progress to voice seekers? Through effective marketing and analytics. Progress in this context means knowing where in the Sales Funnel any of the voice seekers you’re marketing to currently reside. Sharing a recently produced demo or a sample of a recently-produced gig are great ways to demonstrate progress to voice seekers, stay top-of-mind, and keep pushing them through the Sales Funnel. Check YouTube and Vimeo regularly for videos you have narrated and build a portfolio that you can send to voice seekers.
NEWS AND NOTES
Thursday, February 27th @8PM EST: My next Edge Studio Marketing 201 webinar will be ‘Brand Yourself’. In this one-hour webinar, we’ll talk about the basics of telling the story that is your voiceover business. Click here to sign up!
SOLD OUT!!! Sunday, March 1st @10AM EST in NYC: Scott Brick & Johnny Heller present: The New York Audiobook Business Workshop 2! I will take part in two conversations that day – social media and “office crap”, as in which software we use to run our businesses.
March TBA @8PM EST: My next Edge Studio Business and Money 201 webinar will be ‘Tax Time!’. In this one-hour webinar, I’ll walk you through my day with the CPA and talk about how to make filing your taxes as a voice talent marginally less painful. Click here to sign up.
There are still a few seats left in my two VO Atlanta X-Sessions…
Thursday March 26th @9:00 AM EST: (PRE-CONFERENCE X-SESSION) Learning to do eLearning
Friday March 27th 6:30PM EST: eLearning Script Writing & Performance Intensive
These special workshops carry an additional fee on top of the VO Atlanta registration fee BUT you don’t have to attend VO Atlanta proper to sign up for these workshops. Click here to see the full list of X-Sessions offered.
Thursday May 28th @2:30 PM EST: “Learning to do eLearning”. Are you in town for APAC Week? Curious about eLearning narration? In this two-hour workshop you will learn what eLearning narration is, it’s sub-genres, narration tips, how much to charge, demo specs, and there will be live coaching! It’s $100 to attend, but if you use the promo code EARLYBIRD528 you get in for only $75! Seats are limited so sign up ASAP. Click here to register!
November 6-8, 2020: the Mid-Atlantic Voice Over (MAVO) conference in Herndon, Virginia. I have the honor of presenting yet again! In addition to the regular sessions (which will be announced soon) I will also be leading a special 3-hour Mastery Session. The topic: ‘Manage Your Money Like a VO Pro‘. These sessions fill up quickly so make sure you get your spot! Click here to sign up now!
QUOTE OF THE WEEK
Tom Dheere is a 20+year veteran of the voice over industry who has narrated thousands of projects for hundreds of clients in over a dozen countries. He is also a voiceover business & marketing consultant known as the VOStrategist and produces the comic book “Agent 1.22”.