Have you written your 2019 goals yet? As a fun exercise (or at least my voice-geeky idea of fun) I’m going to share mine. FYI dollars I’d like to make and pounds I’d like to lose were redacted. 🙂
To improve my Cash Flow this year, I will:Earn more than last yearCover all expenses and savings goalsStay under budgetMax out Health Savings AccountInvest more in my retirement fundsBook five new clients in New York City
To improve my Tools this year, I will:Get new business cards (voice talent and coach)Add an eLearning page to TomDheere.comProduce one new demo
To improve my Technique this year, I will: Get more Commercial trainingChoose one new genre to develop
To improve my Marketing this year, I will: Build and execute a campaign to attract NYC -based voice seekersWatch all remaining Instagram tutorial videos
To improve my Health this year, I will: Keep my cholesterol level below 200Lose weight
With each of these 2019 goals comes one or more tasks a.k.a. Actionable Items to help qualify and quantify exactly what I need to do to achieve each of these goals. I take a few of the tasks from each of the five categories above and put them into my Monthly Action Plan so I can develop every area of my voiceover business every month.
TIP OF THE WEEK
Remember, vague goals will give you vague results. Specific goals will give you specific results. Figure out exactly what success looks like for you in 2019 and walk it backwards. How much money do you realistically think you can make, spend, and save? How many conferences can you afford to attend? What improvements do you need to make to your recording space? Do your research, ask thoughtful questions, and feel free to book a free 15-minute consult to discuss your 2019 goals. I’m here to help. 🙂
NEWS AND NOTES
Sunday, January 20th @2PM EST: I will be teaching a Marketing 101 webinar courtesy of the Mid-Atlantic Voiceover organization and its intrepid leader, Val Kelly. If you’re a paying MAVO member, it’s free! Non-members pay $50. Click here to sign up and click here to become a MAVO member.
Thursday, January 24th @8PM EST: My next Edge Studio Marketing 201 webinar will be “The Sales Funnel”. We’ll discuss what it is and how to push voice seekers through it. Click here to sign up.
Thursday, February 7th @8PM EST: My next Edge Studio Business and Money 201 webinar will be “Rates, Negotiating, and Billing”. We’re gonna talk about, well, rates, negotiating, and billing. Click here to sign up.
SAVE THE DATE Sunday, March 24th @1:30 PM EST: I will be leading a “Managing Your Money” workshop at Arts On Site in NYC. We’ll talk about all things financial as a voiceover business and how to files your taxes in 2019. I will post the link when tickets are available. FYI the VO of NYC donation-based events sell out FAST so when tickets go on sale, don’t dawdle!
March 29-31, 2019: I’m presenting at VO Atlanta 2019! I will be teaching a one-hour “Learning to do eLearning” Breakout Session and a TBD three-hour X-Session. More details to come, but check out the Conference Agenda to see all of the wonderful sessions being offered. Hope to see you there!
QUOTE OF THE WEEK
Tom Dheere is a 20+year veteran of the voice over industry who has narrated thousands of projects for hundreds of clients in over a dozen countries. He is also voiceover business consultant known as the VO Strategist and is currently producing the comic book “Agent 1.22”.