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Who Is Sean Pratt? Sean Allen Pratt has been a working professional actor in theatre, film, TV and voice-overs for over 30 years. He holds a BFA in Acting from Santa Fe University, NM. He has narrated over 1,000+ audiobooks….and counting! In the world of voice acting, a demo reel is your calling card, your ticket to landing lucrative audiobook gigs. But in a crowded industry, how do you make your demo stand out? The answer lies in coaching from a master of the craft – Sean Pratt. Here's why voice actors swear by Pratt's guidance to create demos that sell. The Audiobook Boom and the Rise of the Demo Audiobooks are booming. The format's surge in popularity has created unprecedented opportunities for voice actors. But with opportunity comes competition. In this crowded market, your demo reel is often your only shot at impressing producers and landing jobs. A subpar demo can relegate you to obscurity, while a great one can launch a career. This is where Sean Pratt comes in – a veteran voice actor and coach with a keen eye for what makes a demo unforgettable. Pratt's Proven Track Record Sean Pratt isn't just a coach; he's a successful voice actor with hundreds of audiobooks under his belt. His understanding of what producers want and what engages listeners is unparalleled. Pratt's students boast impressive success rates, landing jobs with major publishers and racking up glowing reviews. His coaching isn't theory – it's battle-tested strategies from someone who's been in the trenches and emerged victorious. Crafting a Demo That Tells a Story Pratt's coaching philosophy centers on the power of storytelling. He teaches voice actors to move beyond mere narration and craft demos that transport listeners. By focusing on character development, pacing, and emotional resonance, Pratt's students create demos that feel like immersive mini-dramas rather than dry readings. This narrative approach hooks producers and leaves them eager to hear more. Technical Mastery for a Polished Sound While storytelling is key, technical skill is equally crucial. Pratt's coaching emphasizes clean, crisp audio quality and a mastery of narration techniques. From smooth pacing to subtle character differentiation, Pratt drills down on the nitty-gritty details that elevate a demo from good to great. His students learn how to troubleshoot common recording issues and deliver a polished, professional product that showcases their full range. Confidence Boost and Ongoing Support Perhaps Pratt's greatest gift to his students is unwavering support and a confidence boost. With his encouragement, voice actors tap into their unique strengths and find their distinctive narration style. Pratt's ongoing coaching and feedback provide a roadmap for continuous improvement, helping his students stay ahead of the curve in an evolving industry. Investing in Your Voice Acting Future In the competitive audiobook world, exceptional coaching is an investment, not an expense. Sean Pratt's guidance offers a clear path to crafting demos that open doors and spark a thriving voice acting career. If you're ready to level up your demo game and start landing the audiobook jobs you deserve, Pratt's coaching is the smartest investment you can make in your future. Ready to transform your demo and launch your audiobook career? Explore Sean Pratt's coaching services and take the first step towards narration success. Don't know where to start? Let's chat. Grab 15 minutes free - let's see what your business needs... Through VO Strategist, Tom's provided voiceover business & marketing coaching since 2011. He's also a voice actor with over 25 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

Subscribe on YouTube for the latest... Catch the replay - Video Games & Comic Cons AMA with Carolina Ravassa We answered questions like... How Carolina became an actor How Carolina broke into video game narration What it's like to make comic con appearances and much more! About Carolina About Carolina: Born in Cali, Colombia, Carolina Ravassa has appeared on The Affair opposite Dominic West, Mr. Robot with Bobby Cannavale & Rami Malek, and has done a few shorts with Reggie Watts. She produced, directed, and starred in the webseries Hispanglosaxon, which won an Imagen Award for Best Webseries. She is known for her voice work in the video games Overwatch (Sombra), Grand Theft Auto V (Taliana Martinez), Max Payne III, Red Dead Redemption II, Just Cause 4 and voices Disney's Hamster & Gretel/Big City Greens, Victor and Valentino (Cartoon Network), Loud House (Nickelodeon) and Maya and the Three. (Netflix) Connect with Carolina: https://www.carolinaravassa.com/ Up Next...Anna Garduno! VOS Book Club Studio Gear & Recommendations Looking for a new microphone, audio interface, or other gear? Click the button below to check out my recommendations! As an Amazon Associate, I earn from qualifying purchases. Don't know where to start? Let's chat. Grab 15 minutes free - let's see what your business needs... Through VO Strategist, Tom's provided voiceover business & marketing coaching since 2011. He's also a voice actor with over 25 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

This week, my friend and VOpreneur Marc Scott posted this YouTube video: Is he right? To properly frame this conversation, we need to determine which voice actors we’re talking about. Who Are These Voice Actors? There is a good chunk of aspiring voice actor who should be part of this conversation but can’t because they don’t know we exist. These are the people who jumped on Google, YouTube, Reddit, TikTok, etc. and typed in something like "how to become a voice actor". They discovered free or lowball casting sites and got trained by predatory coaches & demo producers. They have little money and no critical thinking skills so they just dove in, drove rates down, and enabled the behavior of sketchy casting sites and scummy voice seekers. These aspiring voice actors also have little or no performance training. They don’t understand the craft of voice acting, the process of character development, the journey of emotional exploration, etc. That means their performances tend to be shallow with no true depth or level of connection with their audience or themselves. And there they wallow. This illustrates one of many problems with the voiceover industry right now. There is no barrier to entry. As long as home recording technology remains relatively cheap, social media sites exist, online search engines exist, and predatory scumbags exist, this strata of voice actors will continue to damage the voiceover industry. That is, unless AI sucks up most of the entry-level work. Whether that will happen or not remains to be seen. Hmm, maybe we should be rooting for AI… What About Successful Voice Actors? Do online casting sites hate the veteran voice actors who pay for the top-tier subscriptions, have learned how to feed the algorithms of v123, Fiverr, and Upwork, and make five or six figures every year via these sites? No. I think casting sites LOVE these people. They can point to them and say, “See? You CAN make a great living on our casting site!” Am I one of those people? Yup. Are other voice actors like me a part of this conversation? Nope. They're too busy booking. So Who Does Online Casting Sites Actually Hate? If you are reading this blog, you’re part of an ecosystem who knows that something exists beyond Fiverr, Upwork, Casting Call Club, Twitter, Discord, and Backstage. You have likely gotten some training, perhaps had a demo or two produced, maybe worked with me & Marc, are on some of the voiceover-related social media groups, possibly have attended a voiceover conference, and could be repped by one or more low to mid-tier agents. If online casting sites hate any group of voice actors, it's you folks. You have spent too much time, money, and effort to quit online casting sites but aren't sure what else to do since nothing else works. Marc says you have agency to walk away from online casting sites. Do you? What Are Your Options? If Marc is right, if online casting sites truly hate you and you walk away from them, where will you go? Will you focus on getting more and better Representation? Will you increase your Self-Marketing efforts? Send out even more cold emails? Post even more on social media than you do now? The same day Marc posted his YouTube video, our esteemed colleague J. Michael Collins posted an equally fascinating entry. JMC says there are too many white, 35-65 year-old voice actors out there who mostly sound the same and he is 100% correct. Authentic, inclusive, diverse casting is a long-overdue market correction that the voiceover industry is currently experiencing. This means there are less & less roster & casting opportunities for us honkies. The REAL Answer So, if you are of the aforementioned demographic, struggle on casting sites, can’t get on a higher-tier agency roster, and your marketing emails & social media posts go mostly unengaged, what should you do? The answer is simple but extremely difficult: Be a better storyteller. Get better at the art of voice acting. Improve your chances of booking voiceover work via online casting sites or your agents or your marketed-to potential clients by submitting more engaging, emotive auditions. Muscle through AI and the algorithms and the bottom-feeders by being a damn good voice actor. Get training in stage acting, on-camera acting, improvisational acting, opera, or stand-up comedy. Allow those teachings to inform your voiceover narration. Allow them to make you a more confident and less desperate voice actor. This will separate you from the rest of the pack and future-proof your voiceover business from getting swallowed up by AI. My Apologies I’m sorry if my blog, Marc’s video, and JMC’s blog have not been fun for you. They are not meant to be. They are meant to educate and empower you to make thoughtful, informed decisions about how to move your voiceover business forward. Take control of your voiceover career! Don’t let any casting site, rep, or self-marketing strategy steal your agency. And like both Marc and JMC said: quit whining online! Stop doom-scrolling on social media! Ignore the noise! Take your voiceover career by the reins and make your dreams come true! Keep Going - Watch this next: Upcoming Events & Appearances Here's what I've got going on in the next few months - register to attend and add your voice to the mix! Looking for help navigating the entertainment industry? Check in and Stay on Track... Don't know where to start? Let's chat. Grab 15 minutes free - let's see what your business needs... Through VO Strategist, Tom's provided voiceover business & marketing coaching since 2011. He's also a voice actor with over 25 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

Who Is Carrie Olsen? Carrie Olsen lives and breathes voiceover. She is represented by one of the top voiceover agencies in the country and records audio from her home studio for brands like Home Chef, Grammarly, Gatorade, Disney, TNT, Netflix, Schwab, and many more. As a former e-learning developer, she brings her passion for the voiceover industry to her students through engaging, carefully crafted online courses. When she first started in VO, she described her approach to marketing herself as "ferocious." In her business coaching and courses, she teaches her students that same ferocious approach to moving the needle in their businesses. When she's not in her recording booth, you can find Carrie "front porching" with her husband, Derek, and their two daughters, Amelie and Ruby. Voiceover work is a highly specialized field that requires a unique set of skills. While some voice actors may have natural talent, all need guidance to reach their full potential. This is where a voiceover coach like Carrie Olsen can be invaluable. Carrie Olsen is a highly respected voiceover coach with years of experience in the industry. She has trained numerous voice actors who have gone on to successful careers in voiceover. But what sets Carrie apart? What makes her coaching so effective? Expertise Across Genres One of the key advantages of working with Carrie is her extensive knowledge and experience across multiple voiceover genres. Whether you're interested in commercials, narration, or eLearning, Carrie can provide guidance tailored to your specific goals. She understands the nuances of each genre and can help you develop the skills and techniques needed to excel. Holistic Approach to Coaching Carrie takes a comprehensive approach to voiceover coaching. She doesn't just focus on technique – she also helps her students understand the broader industry and how to navigate it successfully. She covers everything from audition strategies and marketing to building a strong brand and maintaining a steady stream of work. By taking a holistic view of the voiceover business, Carrie equips her students with the tools they need to thrive, not just survive. Commitment to Personalized Learning While Carrie has a wealth of knowledge to share, she understands that every voice actor is unique. She doesn't believe in a one-size-fits-all approach. Instead, she works closely with each student to develop a personalized coaching plan that addresses their specific strengths and areas for improvement. This tailored approach ensures that each student gets the most out of their training. Testimonials and Success Stories The proof is in the pudding, as they say. Carrie's success as a coach is evident in the numerous positive testimonials and success stories from her former students. These stories demonstrate the transformative power of her coaching and the lasting impact she has on her students' careers. How to Get Started If you're a voice actor looking to take your career to the next level, consider reaching out to Carrie for a coaching consultation. You can listen to a short interview with Carrie to get a feel for her coaching style and philosophy. If you resonate with her approach, click the "Contact" link to get in touch and start your journey towards voiceover success. The Bottom Line In a field as competitive as voiceover, having a skilled coach by your side can make all the difference. Carrie Olsen's expertise, dedication to personalized learning, and commitment to her students' success make her an ideal choice for any voice actor looking to elevate their career. With Carrie as your guide, you can navigate the voiceover landscape with confidence and achieve your professional dreams. Want more voice over guidance & advice? Let's talk. Grab 15 minutes free - let's see what your business needs... He's the VO Strategist, a voice over business & marketing coach and demo producer since 2011. Tom Dheere is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

Subscribe on YouTube for the latest... Catch the Replay Main Topics Covered Understanding Acoustics: George discusses the importance of understanding acoustics and how it affects the quality of audio recordings. He explains that the room in which you record can have a significant impact on the audio's clarity, warmth, and resonance. Microphone Recommendations: George addresses the common question of which microphone to use for voiceover work. He suggests considering factors such as your budget, the type of voiceover work you'll be doing, and your personal preferences. Audio Evaluation and Feedback: George outlines the process of evaluating audio recordings and providing feedback and recommendations for improvement. He emphasizes the importance of being specific and constructive in your critiques. Use of Plugins: George discusses the use of plugins for audio processing, highlighting how they can be used to correct issues like sibilance and mouth noise. He stresses that plugins should be used judiciously and not overused. Continuous Improvement: George emphasizes the importance of continually improving as a voice actor. He advises being able to recognize when certain processing techniques are no longer necessary as your skills develop. Key Takeaways Importance of Acoustics: The quality of your audio recording depends heavily on your recording environment. Take the time to understand and optimize your space for the best results. Individualized Microphone Choice: There is no one-size-fits-all microphone for voiceover work. Consider your specific needs and preferences when choosing a microphone. Value of Feedback: Seek out constructive criticism of your recordings to identify areas for improvement. Be specific and action-oriented in your feedback to others. Plugin as a Tool: Plugins can be a powerful aid in audio processing, but they should be used judiciously. Overuse can lead to unnatural-sounding audio. Focus on Skill Development: Prioritize continuous learning and improvement as a voice actor. Be aware of when processing techniques are no longer necessary for your skill level. About George Since 2005 George has dedicated his career to serving the technical needs of voice actors and recording studio owners. In August 2017 George launched GeorgeTheTech.com to assist anyone who records voiceover with tech support, training, studio design, and audio processing templates. George is a 1997 graduate of Virginia Tech with a Bachelor's degree in Music and Audio Technology with a Minor in Communications. George went on to acquire considerable expertise in music recording by working with various musicians and artists in the Philadelphia area, and gained broadcast engineering experience working at 94 WYSP (now WIP) as the remote engineer for the NFL Eagles Radio Network. From a handful of satisfied clients, George has now built his reputation working solely with voice-over studios and clients. He is globally considered a top authority in voice-over recording technology, investing thousands of hours researching studio design, recording equipment, and creating training materials for voice actors. Among his many successful clients are the late Don LaFontaine, Bill Ratner, Melissa Disney, Randy Thomas, Joe Cipriano and Scott Rummell. George is producer and co-host with Dan Lenard of the webcast Voice Over Body Shop at VOBS.TV George is co-host of the podcast The Pro Audio Suite. Connect with George: https://georgethe.tech/vos Keep Going - Watch this Next: How-To Video: Voiceover Website Basics Watch this trailer then click the button below to rent this How-To video for only 5 BUCKS! (rental offer expires 05/31/24, purchase price is $20) Up Next... VOS Book Club I have built a collection of great books about voiceover as well as managing your finances, marketing, self-help, and much more! Studio Gear & Recommendations Looking for a new microphone, audio interface, or other gear? Click the button below to check out my recommendations! As an Amazon Associate, I earn from qualifying purchases. He's the VO Strategist, a voice over business & marketing coach and demo producer since 2011. Tom Dheere is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

Great coaching (and great demos) will enhance your VO career. Finding people you trust is so important... Finding a voiceover coach or producing a new demo means knowing who can deliver the goods, but it can be hard to discern between true pros and predatory schemes. If you're looking for Voiceover Coach or Demo Production recommendations, I've put together a list of great ones below. Be sure to mention my name when you reach out! - Tom

Subscribe on YouTube for the latest... Should performers care about data? Hell yeah, they should care about data. I mean, I'm a little biased. I love data. I love spreadsheets. I love to analyze things. But I gotta tell you, it has had a huge benefit on my voiceover career specifically. The trick is... What should you be analyzing? How you should be analyzing it? What should you be tracking and how you should be tracking it? Data tells stories. Data tells stories about your story. What is your journey as a performing artist? Where did you start? What did you learn? How were you trained? How are you applying that training? How well are you auditioning? How often are you booking? What are the results of that booking? Do those bookings turn into more bookings? Also, how are you marketing yourself? In what manner on what social media platforms are you blogging? Are you cold calling? Or are you posting on social media? Are you sending newsletters? All that inbound and outbound marketing, what's working, what isn't working? I've got laundry to do. I am a busy, busy person. And I wanna be as efficient and as effective as possible in my marketing efforts, in my auditioning, in my bookkeeping. A lot of us want to work as little as possible so we can have as much fun as possible. That's a very human, normal trait, and that's totally understandable. But having the ability to analyze your business, what's working, what isn't working, why is it working? Why isn't it working? How do you keep doing what's working and when should you stop doing what isn't working? Keep Going - Watch this Trailer: Analyze Your Business Click the button below to rent "Analyze Your Business" for only FIVE BUCKS! After 5/31/24 this video is $20 Upcoming Events & Appearances Looking for help navigating the entertainment industry? Check in and Stay on Track... Don't know where to start? Let's chat. Grab 15 minutes free - let's see what your business needs... He's the VO Strategist, a voice over business & marketing coach and demo producer since 2011. Tom Dheere is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

Who Is Everett Oliver? Everett’s personal journey has taken him from the Big Apple as a kid, to Georgia where he graduated from Clark Atlanta University, to Los Angeles, where he has been working in the Voice Over industry for over three decades. Everett has worked on hit animated primetime shows including: The Simpsons, King of the Hill, Men in Black, Jackie Chan Adventures, Hellboy, and X- Men: Evolution, (just to name a few), and has worked with animation industry titans such as Disney, Columbia Tri-Star, and Film Roman/Starz. One of the most valuable experiences that Everett brings to the table is his time as a Booth-Director for a LA based talent agency. Whether you are new to Voice Acting, in the middle of your journey, or a seasoned professional, Everett has whatever you need to move you to the next level, or keep you on top. CAREER BUILDING Helping to guide clients in developing long, rich careers in voice acting are one of his greatest strengths. For voice talent around the world, he educates and informs on different markets and niches, offers invaluable constructive critique on voice demos and voice audition preparation, and guides you through your Voice Acting career, working with you step-by-step, helping you gain skills, experience, and a knowledge of the business. ONE-ON-ONE PRIVATE DIRECTING Everett Oliver’s one-on-one private direction provides an intensive, personalized direction and individual attention. This service helps refine your voice acting skills and allows you, as an Actor, to be “comfortable being uncomfortable”. In their sessions with Everett, students perfect their craft while moving towards creating a professional industry demo. Students gain confidence and insight when approaching scripts, and as a result, increase their booking ratio. ONLINE VOICEOVER WORKSHOPS During Everett’s workshop sessions, voice actors work hands-on with industry professionals, Everett Oliver, and a special guest co-host. For two hours, you will be taught techniques to help improve your voice acting skill-set. Each student reads copy and receives constructive feedback on how to strengthen their performances, gaining insight, information, and feedback from highly-skilled working professionals. ANIMATION DEMO DIRECTING Bringing a drawn character to life is an incredibly challenging and rewarding feat for a Voice Actor, and it requires great collaboration with a team of Animators and Directors. One of the biggest challenges Actors face when voicing an animated character is that there are too many options, and too many directions to go in. Choosing the right tone, inflection, pace, and attitude are vital, and Everett’s years of experience in the animation industry will help you define the role and give your best performance. Everett’s no-nonsense, straight forward approach to coaching and teaching keeps you grounded, keeps you real, and keeps you true to who you are. Want more voice over guidance & advice? Let's talk. Grab 15 minutes free - let's see what your business needs... He's the VO Strategist, a voice over business & marketing coach and demo producer since 2011. Tom Dheere is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

Subscribe on YouTube for the latest... Catch the Replay We answered questions like... How J. Michael Collins become a voice actor Why he loves to coach & produce voiceover demos His reasoning behind having Voices Dot Com CEO Jay O'Connor as a guest at VO Atlanta and much more! About J. Michael Collins With over twenty-five years as a professional voice actor, J. Michael Collins has worked with some of the biggest companies, brands, sports leagues, and organizations on the planet. In addition to his work in the classic, agency-based world of VO, J. Michael has established himself as a leading authority in the online casting marketplace and has become recognized as an industry leading voice talent coach and demo producer as well. J. Michael has won more than 50 industry awards as a voice actor, demo producer, scriptwriter, and casting director. Along with his wife and business partner Anna, J. Michael is the producer of VO Atlanta, the industry’s largest and longest-running conference, co-producer of the One Voice Conference USA, and hosts voice actors each year at luxurious venues in Europe for the signature JMC Euro VO Retreats. Connect with J. Michael Collins: https://www.jmcvoiceover.com Keep Going - Watch this Next: How-To Video: Learning to do eLearning Watch this trailer then click the button below to rent this How-To video for only 5 BUCKS! (rental offer expires 04/30/23, purchase price is $20) Up Next... VOS Book Club I have built a collection of great books about voiceover as well as managing your finances, marketing, self-help, and much more! Studio Gear & Recommendations Looking for a new microphone, audio interface, or other gear? Click the button below to check out my recommendations! As an Amazon Associate, I earn from qualifying purchases. He's the VO Strategist, a voice over business & marketing coach and demo producer since 2011. Tom Dheere is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.

A great show kicked me in the head A few weeks ago I was watching the Season 4 finale of The Marvelous Mrs. Maisel. If you haven't seen it yet and don't want spoilers, hold off on reading this until you do. Are you still here? Good! So I'm watching the show and enjoying the hell out of it when I hear this line "Don't plan! Work!" - Lenny Bruce That line sent me reeling. It felt like a gut punch. I'm still trying to figure out why. I think it's because I'm all about crafting a thoughtful yet actionable plan to run your voiceover business and I do things every day to move my business forward. But hearing him say it with such conviction, such passion, it stirred something in me. And it made me think about you. Tip Of the Week Should you have a plan? Yes! Of course you should! But there is a time to plan and a time to DO. Some of you have become "professional students" who do nothing but take classes, read blogs, and listen to podcasts but you never go for it. I'm sure some of you have good reasons why you haven't yet (logistical, maybe financial) but the rest of you, who have nothing holding you back, what about you...? If you've gotten professional voiceover training from a quality coach, produced a decent demo, built a website, and set up a home recording studio, get out there! Start auditioning, now. Pick an online casting site and dive in. You will suck a lot, you will fail a lot, and you will suck some more but you've gotta start somewhere. Lenny Bruce was not a brilliant standup comedian on his first set. He bombed. They all bombed. But then he got better. He worked. And he worked and he worked. And he developed his craft. Until he became the legendary comedian that he became. Lenny Bruce was Lenny Bruce because he put in the time to both develop his art and navigate the business. You must do the same. This is a long haul. There are no shortcuts to being a successful voice actor. So if you don't have a good reason to start that thousand-mile journey with a single step right now, stop screwing around. Don't plan, work. Join me at an upcoming event Here's what I've got going on in the next few months - register to attend and add your voice to the mix! Study on your own time - download & watch VO How-to Videos Use Promo Code GETMORE for 20% off 3 or more videos! Paid Links Grab Studio Gear Want more studio gear & reading recommendations? VIEW ALL As an Amazon Associate, I earn from qualifying purchases. Keep Going - Work with Me Book a Strategy Session and get your VO business together! Want more VO Strategist? Subscribe on YouTube for the latest... Tom Dheere is the VO Strategist, a voice over business & marketing coach and demo producer since 2011. He is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, he produces the sci-fi comic book Agent 1.22.

Looking to join up, meet up, or get involved? This could be the smartest voiceover move you make! Being a part of a strong community is one of the most powerful moves you can make on both a professional and personal level. The voiceover industry is no different, and there are many great voiceover communities and organizations who can educate, inspire, and help you grow both as a voice actor and a person. Get involved with these voiceover organizations that can significantly elevate your voiceover journey...

Subscribe on YouTube for the latest... Keep all aspects in sync You are either a seasoned voice actor or a new voice actor that has ignored by previous advice about branding...either way, welcome! When thinking about your brand, the goal is to find visual elements that properly represent you and your story. Some examples of those are... Logo Color scheme Tagline Fonts With all of this in mind, my advice is to be you! Be as authentic and organic as possible. But if you some strategy help... "When it comes to branding, voice seekers can smell B.S. a mile away." - Tom Short vs. Long Term Brand Strategy In the short term, the most important part of developing a brand strategy is keeping it consistent. The fonts on your website should match the fonts in your email signature, your color palette should be cohesive across your marketing materials, etc. Apply this idea to all your social media platforms & marketing efforts. In the long term, focus on directing all your brand strategy back to the story of you. You are your brand! A lot of people want to separate their social media accounts or online profiles once they create a voice over business. Don’t do that! You are you, no matter what job you have. Plus, your previous experience will enhance your voice over career + help you specialize within genres. Everything you did before is still part of your story & makes you interesting. Some questions to ask yourself: What is the story of you? Where did you come from? What is informing your voice over career? Why are you a voice actor? What were you before you were a voice actor? Paid Links Grab Studio Gear As an Amazon Associate, I earn from qualifying purchases. Download VO: How-to Videos Love is in the air! Use FABFEB to take 25% off these featured videos. Upcoming Events & Appearances Here's what I've got going on in the next few months - register to attend and add your voice to the mix! Need help? Work with me. Book a Strategy Session and get your VO business together! Tom Dheere is the VO Strategist, a voice over business & marketing coach and demo producer since 2011. He is also a voice actor with over 25 years of experience who has narrated just about every type of voiceover you can think of. When not voicing or talking about voicing, he produces the sci-fi comic book Agent 1.22.