Why Can't I Book Work On Voice123?
Updated: 9 hours ago
I have been in this game for over thirty years. I have made plenty of mistakes so you don't have to.
When people ask me for an honest review of Voice123, they usually want me to unconditionally trash it or tell them the one big secret that will take take them two second to do and then will get showered with bookings. But the truth is simple. The Voice123 platform isn't a snake oil salesman, a treasure chest, or a slot machine. It's a Lead Generation Tool.
As an affiliate for Voice123, you'd think that every blog I publish or social media post I make is dripping with effusive praise about Voice123 just so I can make a few bucks.
That's not how I roll.
I am a realist. I value data over feelings, and the data says most talent are using the platform completely wrong.
The Top 5 Mistakes Voice Actors Make On Voice123
Playing Only The Audition Game
Most voice actors treat online casting site like The Voice or A Chorus Line. You sit by your computer, wait for an invite, submit an audition, and pray. That is the Audition Game and it's exhausting!
Voice actors who use Voice123 effectively understand the Search Game. 60% of Voice Seekers do not wade through hundreds of auditions. They use the search function to find talent and either send them a Client Invitation, a Booking Request, or cast them offsite.
If your profile is not set up to be discovered by the algorithm via search, you are partially invisible.
Choosing the Wrong Voice123 Subscription Tier
Voice123 has a tiered subscription model. You have options ranging from a free account up to $5,000 per year.
A lot of talent buy a low to mid-tier membership because that's all they can afford, which is totally understandable.
The problem with that is many voice actors sign up & pay but they aren't ready to dive in.
By "aren't ready", I mean they haven't completed their voice over training, didn't optimize their profile, or don't have the time to audition enough and at the right times of day when Voice123 sends them auditions. FYI the auditions don't show up in everybody's inbox at the same time. Your tier and Ranking Score determines when you get them.
I think a lot of that speaks to the myth that Pay-To-Play sites are an entry-level platform and the dream is to "grow out" of them and leave them behind for the supposedly greener pastures of Direct Marketing and getting an agent.
While I agree that many successful voice actors use Direct Marketing strategies and have Representation instead of Online Casting Sites, that doesn't mean P2P sites like Voice123 are lower or lesser or only for newbs. It's not true and it has never been true.
Treating Your Voice123 Profile Like a "Set it and Forget It" App
Your Voice123 profile is your digital storefront.
Too many voice actors upload two generic demos from 2018 and call it a day.
To win on the Voice123 platform, you need highly specific, bite-sized samples. Think 20 to 30 seconds each.
Label them precisely. Do not just write "Commercial Demo." Write "Commercial, Upbeat Retail, Guy Next Door."
Feed the robots the metadata they need. If the algorithm cannot categorize you, the humans will never discover you.
Fearing AI Instead of Protecting Your Intellectual Property
AI is here. It is not going away.
You can complain about it on social media, or you can manage the risk.
Voice123 is part of the NAVA fAIr Voices pledge. They let you create and monetize your own AI voice models on your own terms. You set the pricing. You set the usage rules.
On top of that, they have implemented the Voice Authenticity Initiative. Every file you upload gets a digital fingerprint to detect misuse and protect against unauthorized cloning.
Stop running from the tech. Learn the tools and use them to protect your business.
Ignoring the Rest of Your Voice Over Business Ecosystem
Online casting sites like Voice123 is only one piece of the puzzle.
You cannot rely on a single platform to sustain your voice over business. You need to utilize all three Portals.
The 3 Portals of VO Marketing
Representation: Agents and managers who provide white-glove opportunities.
Online Marketplaces: Platforms like the Voice123 platform to build a steady pipeline.
Direct-to-Talent: Relationship-driven self-marketing to find your own Voice Seekers.
Voice123 does not take a commission. You keep 100% of what you earn, and you can communicate directly with clients to build long-term relationships. Use that to your advantage to pull clients into your direct marketing ecosystem.
Voice123 Isn't Perfect
But it may be perfect for you and where you are in your voice over journey.
At the end of the day, Voice123 isn't going to build your career for you. It is a tool. And like any tool, it only works if you know how to handle it.
You can read this list, nod your head, and promise yourself you will fix your profile tomorrow. But we both know tomorrow usually turns into next month. Information is easy to find. Anyone can read a blog.
Implementation? That is the hard part. That is the poopy grown-up stuff that actually separates the amateurs from the pros.
If you are going to treat your voice over career like a real business, you have to stop treating your marketing like a guessing game. Feed the robots, charm the humans, and stop leaving your bookings up to luck.
Your Playbook for Decoding Voice123
If you're ready to stop guessing and start running the plays I use to keep my profile in the top 10%–20%, you don't need theory. You need execution.
Download The Voice123 Playbook for only $20 right now, learn how effectively feed the algorithm, and start booking!
As the VO Strategist, Tom Dheere has provided voice over business & marketing coaching since 2011.
He's also a voice actor with over 30 years of experience who has narrated just about every type of voice over you can think of.
When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.
Comments