Once you understand your brand, it's time to strategize! But first, there are some questions you need to ask yourself...

Every voice talent I work with asks how to brand themselves, and my answer might surprise you...

Progress, beyond booking gigs, can be a difficult thing to detect, track, and demonstrate. It’s especially difficult to detect & track...

How do you measure your VO success? Let's talk about booking ratios, client engagement, and breaking it down by genre...

Should you send newsletters to voice seekers? If so, what should you put in it?

It's not just about whether you use Pay-to-Pay sites or Direct Marketing methods. It's also about how much time & money you're spending...

Can I, the VO Strategist, help you find voiceover clients? NOPE! And I'll tell you why...

Why is your marketing poop? Probably because you're marketing yourself in one of two ways, if not both...

How to follow up with voice seekers is a question regularly asked by voice actors. My question is; why should you follow up?

Collaboration is a skill that must be developed to be an effective voice actor. How can you develop your collaboration skills...?

Have you ever posted on social media about a voiceover gig or audition and it got you in trouble? Here are 3 tips to avoid problems..

Ah, the dreaded cold email! It sends a shiver down many a voice actors' spine. Exactly how important is it?

I am guilty of flaming. I feel terrible about flaming someone and I will never do it again. What can we learn from this...?

What exactly is an Online Casting Site? This question and many more will be answered at the VO How-To webinar "Online Casting Sites".

Welcome to the new VO Strategist Blog! Well, it's not exactly new. The content is exactly the same now it's parked at VOStrategist.com/blog.

Direct Marketing is a challenge for most voice actors. We’ve talked about it before, but my thoughts have evolved a bit.

Are you having trouble finding work? If you are, you’re not alone. Recently, voice actors of various experience levels have asked me why...

Struggling with voice over client retention? Learn proactive strategies that go beyond 'doing a good job' to make you an indispensable partner your clients will rehire again and again.

Perception is a funny thing. It influences your behavior more than you realize, especially how you market yourself as a voice actor. Your...

Demo marketing is a challenge. Most new voice actors who get their training and then produce a shiny new demo have absolutely no idea...

2016 was a good year for the Not Silent Blog. You know what that means: I’ve had a crazy week and I’m going on vacation so no blog next...

Ah, social media. The constantly moving target and Achilles Heel for both aspiring & veteran voice talent alike. I bring this up because...

Facebook Groups are probably my biggest time-suck right now and I bet it’s yours, too. But we’ll get into that in a moment… First off,...

To Market, or Not to Market? How often should you be using directing marketing? It depends. Some voice talents love it, others hate it and avoid direct marketing at all costs. Those voice talents tend to rely on representation or online casting sites to find work and that’s totally valid, but I think you’re leaving money on the table if you don’t use direct marketing at least some of the time.