Once you understand your brand, it's time to strategize! But first, there are some questions you need to ask yourself...

Every voice talent I work with asks how to brand themselves, and my answer might surprise you...

Progress, beyond booking gigs, can be a difficult thing to detect, track, and demonstrate. It’s especially difficult to detect & track...

How do you measure your VO success? Let's talk about booking ratios, client engagement, and breaking it down by genre...

Should you send newsletters to voice seekers? If so, what should you put in it?

It's not just about whether you use Pay-to-Pay sites or Direct Marketing methods. It's also about how much time & money you're spending...

Can I, the VO Strategist, help you find voiceover clients? NOPE! And I'll tell you why...

Why is your marketing poop? Probably because you're marketing yourself in one of two ways, if not both...

How to follow up with voice seekers is a question regularly asked by voice actors. My question is; why should you follow up?

Collaboration is a skill that must be developed to be an effective voice actor. How can you develop your collaboration skills...?

Have you ever posted on social media about a voiceover gig or audition and it got you in trouble? Here are 3 tips to avoid problems..

Ah, the dreaded cold email! It sends a shiver down many a voice actors' spine. Exactly how important is it?

I am guilty of flaming. I feel terrible about flaming someone and I will never do it again. What can we learn from this...?

What exactly is an Online Casting Site? This question and many more will be answered at the VO How-To webinar "Online Casting Sites".

Welcome to the new VO Strategist Blog! Well, it's not exactly new. The content is exactly the same now it's parked at VOStrategist.com/blog.

Direct Marketing is a challenge for most voice actors. We’ve talked about it before, but my thoughts have evolved a bit.

Are you having trouble finding work? If you are, you’re not alone. Recently, voice actors of various experience levels have asked me why they have so much trouble finding work nowadays. There is more voiceover work than ever in every genre so what exactly is going on? To borrow from a blog entry from last year, let’s start with these possibilities: Lack of talent: you entered a business you have no business entering Lack of training: you got minimal or no coaching Lack of

Struggling with voice over client retention? Learn proactive strategies that go beyond 'doing a good job' to make you an indispensable partner your clients will rehire again and again.

Perception is a funny thing. It influences your behavior more than you realize, especially how you market yourself as a voice actor. Your marketing strategy reflects your perception of yourself, your knowledge of how the voiceover industry really works, and your place within the voiceover industry. Voice actors who perceive themselves as an employee or a starving artist look for jobs. They think short term. If you perceive & market yourself like an employee or a starving arti

Demo marketing is a challenge. Most new voice actors who get their training and then produce a shiny new demo have absolutely no idea what to do with it. When I started doing voiceovers I was sort of lucky in that my coach gave me a stack of production company listings and I started cold-calling immediately. The bad news was that at the time (1995) there was virtually no other venue for demo marketing. There were no online casting sites, no social media platforms, no Meetup

Ah, social media. The constantly moving target and Achilles Heel for both aspiring & veteran voice talent alike. I bring this up because lately when I’ve been updating my contacts in my CRM I’ve been deleting their Klout and Google+ links, two of the most recent social media casualties. Which platform is next to fall, I wonder…? Social media platforms in general and Klout in particular are guilty of inducing Status Anxiety. Status Anxiety: the constant tension or fear of bei

Facebook Groups are probably my biggest time-suck right now and I bet it’s yours, too. But we’ll get into that in a moment… First off, I’d like to say thank you for the MASSIVE response last’s week’s blog got. I’ve never had a blog entry commented on, shared, and re-posted so many times. A special thank you to those who sent me private messages of appreciation and support. It seems to have resonated with many members of the voiceover community. Curiously, there wasn’t a singl

To Market, or Not to Market? How often should you be using directing marketing? It depends. Some voice talents love it, others hate it and avoid direct marketing at all costs. Those voice talents tend to rely on representation or online casting sites to find work and that’s totally valid, but I think you’re leaving money on the table if you don’t use direct marketing at least some of the time.

The VO Strategist. That’s me! Even the VO Strategist has to take some time off to do human-type stuff. This week I’ll be at the Audio Publishers Association Conference (APAC) and most of the related festivities & workshops. Since I’ll be busy running around Manhattan with all of my audio book homies, this is a good time to make a couple of announcements… Announcement #1! I’ve been producing voiceover demos for a little over a year now. I’ve had the pleasure of working with s